Het tijdperk van de klant 2.0 en de

invloed op marketing

Wendy Bakker, Microsoft

Erms Suripatty, CRM Partners

Microsoft

Dynamics Marketing

Microsoft

Dynamics Marketing

Yes! We finally found our dream house! Now

looking for our dream mortgage… any

suggestions?

Yes! We finally found our dream house! Now

looking for our dream mortgage… any

suggestions?

Hi Mary, how could FinanceBank help you

with your mortgage? Read more about our

customer experiences ow.ly/ugEmk

Hi Mary, how could FinanceBank help you

with your mortgage? Read more about our

customer experiences ow.ly/ugEmk

FinanceBank lead scoring model (1)

John Adams

LEAD SCORING MODEL

FinanceBank lead scoring model (1)

Campaign (Interaction) Is In Set Explore Dynamics CRM 2015 10

Email Message Is In Set VIP email message 100 For Each Click

Campaign (Interaction) Is In Set New subscription, new account, online banking 50

Website Is In Set Product Landing Page 250

Mary Jane Smith

John Adams

Mary Jane Smith

+331 538234

Mary Jane Smith

Owner

John Adams

Needs to respond on Tweet about XYZ BankOpportunity: Created by John Adams for Account Mary Jane SmithOn Need to respond on Tweet about XYZ Bank ‘s wallToday 8:30 AM

Mary Jane SmithAccount: Created by John Adams On Mary Jane Smith‘s wallToday 7:52 AM

Contact information requiredInformation on FinanceBank via Landing PageCase: Created by John Adams for Account Mary Jane SmithOn Information on FinanceBank via Landing Page ‘s wallToday 9:02 AMOriginating Lead

Programma #ExploreDynCRM

16.00 Keynote Microsoft Dynamics CRM makes Business

Personal

Hayley Bass (Microsoft) en

Francois Rüf (Microsoft)

Expotheater

17.00 Borrel Bovenfoyer