Explore Dynamics CRM 2014 - Microsoft en CRM Partners

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Het tijdperk van de klant 2.0 en de invloed op marketing Wendy Bakker, Microsoft Erms Suripatty, CRM Partners

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Microsoft en CRM Partners presenteerden tijdens Explore Dynamics CRM de nieuwste mogelijkheden van Dynamics Marketing.

Transcript of Explore Dynamics CRM 2014 - Microsoft en CRM Partners

  • 1. Het tijdperk van de klant 2.0 en de invloed op marketing Wendy Bakker, Microsoft Erms Suripatty, CRM Partners
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  • 3. Microsoft Dynamics Marketing Microsoft Dynamics Marketing
  • 4. Yes! We finally found our dream house! Now looking for our dream mortgage any suggestions? Yes! We finally found our dream house! Now looking for our dream mortgage any suggestions?
  • 5. Hi Mary, how could FinanceBank help you with your mortgage? Read more about our customer experiences ow.ly/ugEmk Hi Mary, how could FinanceBank help you with your mortgage? Read more about our customer experiences ow.ly/ugEmk
  • 6. FinanceBank lead scoring model (1) John Adams LEAD SCORING MODEL FinanceBank lead scoring model (1) Campaign (Interaction) Is In Set Explore Dynamics CRM 2015 10 Email Message Is In Set VIP email message 100 For Each Click Campaign (Interaction) Is In Set New subscription, new account, online banking 50 Website Is In Set Product Landing Page 250
  • 7. Mary Jane Smith John Adams Mary Jane Smith +331 538234 Mary Jane Smith Owner John Adams Needs to respond on Tweet about XYZ Bank Opportunity: Created by John Adams for Account Mary Jane Smith On Need to respond on Tweet about XYZ Bank s wall Today 8:30 AM Mary Jane Smith Account: Created by John Adams On Mary Jane Smiths wall Today 7:52 AM Contact information requiredInformation on FinanceBank via Landing Page Case: Created by John Adams for Account Mary Jane Smith On Information on FinanceBank via Landing Page s wall Today 9:02 AMOriginating Lead
  • 8. Programma #ExploreDynCRM 16.00 Keynote Microsoft Dynamics CRM makes Business Personal Hayley Bass (Microsoft) en Francois Rf (Microsoft) Expotheater 17.00 Borrel Bovenfoyer