WieDruktWat | crossmedia | 31 mei 2010

Omgeving Voorbeelden Doen

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http://www.flickr.com/photos/kevinl8888/2502133315/

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http://www.flickr.com/photos/95572727@N00/2462457722/

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http://www.flickr.com/photos/7773396@N07/2979032807/

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http://www.youtube.com/watch?v=6ILQrUrEWe8

Trends en ontwikkelingen

http://www.flickr.com/photos/82995349@N00/219336779/

Advertenties

Advertentiemarkt

Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

Overall 2013

-10%Advertentiemarkt

Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

2013 games

+15%Advertentiemarkt

Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

2013 print

- 20%Advertentiemarkt

http://www.flickr.com/photos/82995349@N00/219336779/

Consument

Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

Televisie en internet

48%Nieuws en informatie

Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

Prijs

-50%Digitale content

http://www.uitzendinggemist.nl/

On demand

http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763

Op maat: long tail

http://www.flickr.com/photos/82995349@N00/219336779/

Convergentie

http://www.apple.com

Apparaat of medium

Televisie, internet of telefoon?

http://www.apple.com

Computer of krant of tijdscrift?

http://www.ifa.philips.com/products/pp_net_tv.html

Internet televisie

http://www.flickr.com/photos/82995349@N00/219336779/

Social Media

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http://theconversationprism.com/

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http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/

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http://www.youtube.com/watch?v=D3qltEtl7H8

Crossmedia?

Crossmedia

een integrale inzet van

verschillende mediakanalen

ten behoeve van

één communicatieve

en/of marketing

doelstelling

Crossmedia

integrale inzet

verschillende mediakanalen

één communicatieve

doelstelling

Media:

?

Media:televisie, radio, print, online, games, mobiel, live events, theater, film etc.

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http://www.flickr.com/photos/58932090@N00/49545547/

http://www.flickr.com/photos/7466508@N06/3840027061/

Doelstelling

http://www.flickr.com/photos/scriptingnews/2699829038/

Verhaal

http://www.apple.com

Toegankelijk

http://www.flickr.com/photos/44124348109@N01/4239651/

Medium specifiek

Activeren en meedoen

Relevant zijn

Voorbeelden

bron: nrc.next 22 april 2010

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http://ikampioen.nl/

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http://www.youtube.com/watch?v=LGwHQwgBzSI

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http://farm3.static.flickr.com/2580/3749673425_324aa42784_b.jpg

http://www.flickr.com/photos/66606673@N00/4016377260/

... met zenden!

Ga samenwerken!

Convergentie: middelen vrij denken

http://www.flickr.com/photos/46871800@N00/2491755602/

Relevantie

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Peter van Teeselingcrossmediaspecialist.nlT +31 6 81369008

Feel free to ...connect, interact

or contact!