Crossmedia voor Thieme Groningen en Wiedruktwat

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Transcript of Crossmedia voor Thieme Groningen en Wiedruktwat

  • WieDruktWat | crossmedia | 31 mei 2010

  • Omgeving Voorbeelden Doen

  • Text

    http://www.flickr.com/photos/kevinl8888/2502133315/

    http://www.flickr.com/photos/kevinl8888/2502133315/http://www.flickr.com/photos/kevinl8888/2502133315/

  • Text

    http://www.flickr.com/photos/95572727@N00/2462457722/

    http://www.flickr.com/photos/95572727@N00/2462457722/http://www.flickr.com/photos/95572727@N00/2462457722/

  • Text

    http://www.flickr.com/photos/7773396@N07/2979032807/

    http://www.flickr.com/photos/7773396@N07/2979032807/http://www.flickr.com/photos/7773396@N07/2979032807/

  • Text

    http://www.youtube.com/watch?v=6ILQrUrEWe8

    http://www.youtube.com/watch?v=6ILQrUrEWe8http://www.youtube.com/watch?v=6ILQrUrEWe8http://www.youtube.com/watch?v=6ILQrUrEWe8http://www.youtube.com/watch?v=6ILQrUrEWe8

  • Trends en ontwikkelingen

  • http://www.flickr.com/photos/82995349@N00/219336779/

    Advertenties

    http://www.flickr.com/photos/82995349@N00/219336779/http://www.flickr.com/photos/82995349@N00/219336779/

  • Advertentiemarkt

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    Overall 2013

    -10%Advertentiemarkt

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    2013 games

    +15%Advertentiemarkt

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    2013 print

    - 20%Advertentiemarkt

  • http://www.flickr.com/photos/82995349@N00/219336779/

    Consument

    http://www.flickr.com/photos/82995349@N00/219336779/http://www.flickr.com/photos/82995349@N00/219336779/

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    Televisie en internet

    48%Nieuws en informatie

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    Prijs

    -50%Digitale content

  • http://www.uitzendinggemist.nl/

    On demand

    http://www.uitzendinggemist.nlhttp://www.uitzendinggemist.nl

  • http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763

    Op maat: long tail

    http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763

  • http://www.flickr.com/photos/82995349@N00/219336779/

    Convergentie

    http://www.flickr.com/photos/82995349@N00/219336779/http://www.flickr.com/photos/82995349@N00/219336779/

  • http://www.apple.com

    Apparaat of medium

    http://www.apple.comhttp://www.apple.com

  • Televisie, internet of telefoon?

  • http://www.apple.com

    Computer of krant of tijdscrift?

    http://www.apple.comhttp://www.apple.com

  • http://www.ifa.philips.com/products/pp_net_tv.html

    Internet televisie

    http://www.ifa.philips.com/products/pp_net_tv.htmlhttp://www.ifa.philips.com/products/pp_net_tv.html

  • http://www.flickr.com/photos/82995349@N00/219336779/

    Social Media

    http://www.flickr.com/photos/82995349@N00/219336779/http://www.flickr.com/photos/82995349@N00/219336779/

  • Text

    http://theconversationprism.com/

    http://theconversationprism.comhttp://theconversationprism.com

  • Text

    http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/

    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cosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/

  • Text

    http://www.youtube.com/watch?v=D3qltEtl7H8

    http://www.youtube.com/watch?v=D3qltEtl7H8http://www.youtube.com/watch?v=D3qltEtl7H8http://www.youtube.com/watch?v=D3qltEtl7H8http://www.youtube.com/watch?v=D3qltEtl7H8

  • Crossmedia?

  • Crossmedia

    een integrale inzet van

    verschillende mediakanalen

    ten behoeve van

    n communicatieve

    en/of marketing

    doelstelling

  • Crossmedia

    integrale inzet

    verschillende mediakanalen

    n communicatieve

    doelstelling

  • Media:

    ?

  • Media:televisie, radio, print, online, games, mobiel, live events, theater, film etc.

  • Text

    http://www.flickr.com/photos/58932090@N00/49545547/

    http://www.flickr.com/photos/58932090@N00/49545547/http://www.flickr.com/photos/58932090@N00/49545547/

  • http://www.flickr.com/photos/7466508@N06/3840027061/

    Doelstelling

    http://www.