Crossmedia voor Thieme Groningen en Wiedruktwat

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Transcript of Crossmedia voor Thieme Groningen en Wiedruktwat

  • WieDruktWat | crossmedia | 31 mei 2010

  • Omgeving Voorbeelden Doen

  • Text

    http://www.flickr.com/photos/kevinl8888/2502133315/

    http://www.flickr.com/photos/kevinl8888/2502133315/http://www.flickr.com/photos/kevinl8888/2502133315/

  • Text

    http://www.flickr.com/photos/[email protected]/2462457722/

    http://www.flickr.com/photos/[email protected]/2462457722/http://www.flickr.com/photos/[email protected]/2462457722/

  • Text

    http://www.flickr.com/photos/[email protected]/2979032807/

    http://www.flickr.com/photos/[email protected]/2979032807/http://www.flickr.com/photos/[email protected]/2979032807/

  • Text

    http://www.youtube.com/watch?v=6ILQrUrEWe8

    http://www.youtube.com/watch?v=6ILQrUrEWe8http://www.youtube.com/watch?v=6ILQrUrEWe8http://www.youtube.com/watch?v=6ILQrUrEWe8http://www.youtube.com/watch?v=6ILQrUrEWe8

  • Trends en ontwikkelingen

  • http://www.flickr.com/photos/[email protected]/219336779/

    Advertenties

    http://www.flickr.com/photos/[email protected]/219336779/http://www.flickr.com/photos/[email protected]/219336779/

  • Advertentiemarkt

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    Overall 2013

    -10%Advertentiemarkt

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    2013 games

    +15%Advertentiemarkt

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    2013 print

    - 20%Advertentiemarkt

  • http://www.flickr.com/photos/[email protected]/219336779/

    Consument

    http://www.flickr.com/photos/[email protected]/219336779/http://www.flickr.com/photos/[email protected]/219336779/

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    Televisie en internet

    48%Nieuws en informatie

  • Entertainment & Media Outlook 2009 - 2013 PricewaterhouseCoopers

    Prijs

    -50%Digitale content

  • http://www.uitzendinggemist.nl/

    On demand

    http://www.uitzendinggemist.nlhttp://www.uitzendinggemist.nl

  • http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763

    Op maat: long tail

    http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763http://www.flickr.com/photos/jonathansin/4340472016/in/set-72157623247097763

  • http://www.flickr.com/photos/[email protected]/219336779/

    Convergentie

    http://www.flickr.com/photos/[email protected]/219336779/http://www.flickr.com/photos/[email protected]/219336779/

  • http://www.apple.com

    Apparaat of medium

    http://www.apple.comhttp://www.apple.com

  • Televisie, internet of telefoon?

  • http://www.apple.com

    Computer of krant of tijdscrift?

    http://www.apple.comhttp://www.apple.com

  • http://www.ifa.philips.com/products/pp_net_tv.html

    Internet televisie

    http://www.ifa.philips.com/products/pp_net_tv.htmlhttp://www.ifa.philips.com/products/pp_net_tv.html

  • http://www.flickr.com/photos/[email protected]/219336779/

    Social Media

    http://www.flickr.com/photos/[email protected]/219336779/http://www.flickr.com/photos/[email protected]/219336779/

  • Text

    http://theconversationprism.com/

    http://theconversationprism.comhttp://theconversationprism.com

  • Text

    http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/

    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cosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/http://www.mullen.com/2009/06/back-by-popular-demand-the-new-marketing-ecosystem-poster/

  • Text

    http://www.youtube.com/watch?v=D3qltEtl7H8

    http://www.youtube.com/watch?v=D3qltEtl7H8http://www.youtube.com/watch?v=D3qltEtl7H8http://www.youtube.com/watch?v=D3qltEtl7H8http://www.youtube.com/watch?v=D3qltEtl7H8

  • Crossmedia?

  • Crossmedia

    een integrale inzet van

    verschillende mediakanalen

    ten behoeve van

    n communicatieve

    en/of marketing

    doelstelling

  • Crossmedia

    integrale inzet

    verschillende mediakanalen

    n communicatieve

    doelstelling

  • Media:

    ?

  • Media:televisie, radio, print, online, games, mobiel, live events, theater, film etc.

  • Text

    http://www.flickr.com/photos/[email protected]/49545547/

    http://www.flickr.com/photos/[email protected]/49545547/http://www.flickr.com/photos/[email protected]/49545547/

  • http://www.flickr.com/photos/[email protected]/3840027061/

    Doelstelling

    http://www.flickr.com/photos/[email protected]/3840027061/http://www.flickr.com/photos/[email protected]/3840027061/

  • http://www.flickr.com/photos/scriptingnews/2699829038/

    Verhaal

    http://www.flickr.com/photos/scriptingnews/2699829038/http://www.flickr.com/photos/scriptingnews/2699829038/

  • http://www.apple.com

    Toegankelijk

    http://www.apple.comhttp://www.apple.com

  • http://www.flickr.com/photos/[email protected]/4239651/

    Medium specifiek

    http://www.flickr.com/photos/[email protected]/4239651/http://www.flickr.com/photos/[email protected]/4239651/

  • Activeren en meedoen

  • Relevant zijn

  • Voorbeelden

  • bron: nrc.next 22 april 2010

  • http://qrcode.nu/http://qrcode.nu/

  • Text

    http://qrcode.kaywa.com/http://qrcode.kaywa.com/

  • Text

    http://www.layar.comhttp://www.layar.com

  • Text

    http://www.layar.comhttp://www.layar.com

  • Text

    http://www.marketingtribune.nl/nieuws/primeur-voor-walt-disney-augmented-reality-outdoor-campagne/http://www.marketingtribune.nl/nieuws/primeur-voor-walt-disney-augmented-reality-outdoor-campagne/

  • Text

    http://ikampioen.nl/

    http://ikampioen.nlhttp://ikampioen.nlhttp://ikampioen.nl/http://ikampioen.nl/

  • Text

    http://www.youtube.com/watch?v=LGwHQwgBzSI

    http://www.youtube.com/watch?v=LGwHQwgBzSIhttp://www.youtube.com/watch?v=LGwHQwgBzSIhttp://www.youtube.com/watch?v=LGwHQwgBzSIhttp://www.youtube.com/watch?v=LGwHQwgBzSI

  • Text

    http://www.lulu.comhttp://www.lulu.com

  • Text

    http://magcloud.com/http://magcloud.com/

  • Text

    http://farm3.static.flickr.com/2580/3749673425_324aa42784_b.jpg

    http://farm3.static.flickr.com/2580/3749673425_324aa42784_b.jpghttp://farm3.static.flickr.com/2580/3749673425_324aa42784_b.jpg

  • http://www.flickr.com/photos/[email protected]/4016377260/

    ... met zenden!

    http://www.flickr.com/photos/[email protected]/4016377260/http://www.flickr.com/photos/[email protected]/4016377260/

  • Ga samenwerken!

  • Convergentie: middelen vrij denken

  • http://www.flickr.com/photos/[email protected]/2491755602/

    Relevantie

    http://www.flickr.com/photos/[email protected]/2491755602/http://www.flickr.com/photos/[email protected]/2491755602/

  • Text

    http://www.youtube.com/watch?v=OyLJ_ZVyJH4http://www.youtube.com/watch?v=OyLJ_ZVyJH4

  • Peter van Teeselingcrossmediaspecialist.nlT +31 6 81369008

    Feel free to ...connect, interact

    or contact!

    http://www.flickr.com/people/pvantees/http://www.flickr.com/people/pvantees/http://www.flickr.com/people/pvantees/http://www.flickr.com/people/pvantees/http://www.flickr.com/people/pvantees/http://www.flickr.com/people/pvantees/http://www.flickr.com/people/pvantees/http://www.flickr.com/people/pvantees/http://delicious.com/pvanteeshttp://delicious.com/pvanteeshttp://delicious.com/pvanteeshttp://delicious.com/pvanteeshttp://delicious.com/pvanteeshttp://delicious.com/pvanteeshttp://delicious.com/pvanteeshttp://delicious.com/pvanteeshttp://www.facebook.com/pvanteeshttp://www.facebook.com/pvanteeshttp://www.facebook.com/pvanteeshttp://www.facebook.com/pvanteeshttp://www.facebook.com/pvanteeshttp://www.facebook.com/pvanteeshttp://www.facebook.com/pvanteeshttp://www.facebook.com/pvanteeshttp://www.slideshare.net/pvanteeshttp://www.slideshare.net/pvanteeshttp://www.slideshare.net/pvanteeshttp://www.slideshare.net/pvanteeshttp://www.slideshare.net/pvanteeshttp://www.slideshare.net/pvanteeshttp://www.slideshare.net/pvanteeshttp://www.slideshare.net/pvanteesmailto:[email protected]?subject=Ik%20heb%20je%20presentatie%20gezien%20en%20...mailto:[email protected]?subject=Ik%20heb%20je%20presentatie%20gezien%20en%20...mailto:[email protected]?subject=Ik%20heb%20je%20presentatie%20gezien%20en%20...mailto:[email protected]?subject=Ik%20heb%20je%20presentatie%20gezien%20en%20...mailto:[email protected]?subject=Ik%20heb%20je%20presentatie%20gezien%20en%20...mailto:[email protected]?subject=Ik%20heb%20je%20presentatie%20gezien%20en%20...mailto:[email protected]?subject=Ik%20heb%20je%20presentatie%20gezien%20en%20...mailto:[email protected]?subject=Ik%20heb%20je%20presentatie%20gezien%20en%20...http://www.last.fm/user/pvanteeshttp://www.last.fm/user/pvanteeshttp://www.last.fm/user/pvanteeshttp://www.last.fm/user/pvanteeshttp://www.last.fm/user/pvanteeshttp://www.last.fm/user/pvanteeshttp://www.last.fm/user/pvanteeshttp://www.last.fm/user/pvanteeshttp://feeds.feedburner.com/crossmediaspecialisthttp://feeds.feedburner.com/crossmediaspecialisthttp://feeds.feedburner.com/crossmediaspecialisthttp://feeds.feedburner.com/crossmediaspecialisthttp://feeds.feedburner.com/crossmediaspecialisthttp://feeds.feedburner.com/crossmediaspecialisthttp://feeds.feedburner.com/crossmediaspecialisthttp://feeds.feedburner.com/crossmediaspecialisthttp://www.linkedin.com/in/pvanteeshttp://www.linkedin.com/in/pvanteeshttp://www.linkedin.com/in/pvanteeshttp://www.linkedin.com/in/pvanteeshttp://www.linkedin.com/in/pvanteeshttp://www.linkedin.com/in/pvanteeshttp://www.linkedin.com/in/pvanteeshttp://www.linkedin.com/in/pvanteeshttp://twitter.com/pvanteeshttp://twitter.com/pvanteeshttp://twitter.com/pvanteeshttp://twitter.com/pvanteeshttp://twitter.com/pvanteeshttp://twitter.com/pvanteeshttp://twitter.com/pvanteeshttp://twitter.com/pvanteeshttp://www.mynameise.com/pvanteeshttp://www.mynameise.com/pvanteeshttp://www.crossmediaspecialist.nlhttp://www.crossmediaspecialist.nlhttp://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/http://creativecommons.org/licenses/by-nc-nd/3.0/