eRetail 2017 - Matthias Meijer (E-Spirit)

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Matthias Meijer | Sales Director Benelux Content as a Service changes everything

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Page 1: eRetail 2017 - Matthias Meijer (E-Spirit)

Matthias Meijer | Sales Director Benelux

Content as a Service changes everything

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How many touchpoints are you using? Are you able to easily add new touchpoints/channels?

Will changes in devices/channels affect your business marketing strategy over the next 3 years?

Will customer behavior change and effect your strategy due to this digitalization over the next coming 3 years?

What are the biggest challenges for content marketing strategies in the next 3 years?

Is your customer journey fully mapped to your content strategy?

Retail survey on marketing challenges


Microsoft Office-gebruiker
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The Consumer is difficult to predict

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▪Content explosion▪Content everywhere▪Manage increasing complexity▪Need for agility

4 major trends

Udo Sträßer
incraesing competion and distruption
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1.Content Explosion

“According to Gartner, “WCM is being regarded now as a mission-critial priority to help drive the overall digital strategy. By year-end 2017, Gartner estimates that over 90% of organizations claiming success at digitalization will regard their WCM software as a mission-critical component of that success.”

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2. Content Everywhere





Digital Ticker Tape

“By 2020, over 20 billion connected things will be in use across a range of industries; the IoT will touch every role across the enterprise.”

Gartner Internet of Things Primer for 2016

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3. Managing increasing Complexity

45% of consumer marketers don’t target their content at all (Conductor)How to keep up with complex marketing specializations Without the right platform companies will build siloed vertical expertise => more fragmented experiences

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4. Need for Agility

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The Content Race is On

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How Will Artificial Intelligence Impact Content?

“By 2020, the average person will have more conversations with bots than with their spouse. Make no mistake, our interactions with technology are growing rapidly. The use of bots is encroaching on our lives due to the rise of AI and conversational user interfaces.”

Gartner, Top Strategic Predictions for 2017

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How Will Content Be Experienced?

“By 2020, 100 million consumers will shop in augmented reality.”

Gartner, Top Strategic Predictions for 2017

“Gartner predicts sales of HMDs for both AR and virtual reality (VR) applications to increase from less than 500,000 units in 2015 to nearly 40 million by 2020. By 2030, immersive interfaces will have replaced all other user experience paradigms in 80% of use cases that require human-to-machine interactions.”

Gartner, Market Guide to Augmented Reality

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The Interconnectedness of Everything

“Technology will be embedded in everything in the digital business of the future. Rich digital services will be delivered to everything, and intelligence will be embedded in everything behind the scenes. We call this mesh of people, devices, content and services the intelligent digital a leader seeking to exploit the digital mesh, you must respond to the disruptive technology trends enabling this future.”

Gartner, Top 10 Strategic Technology Trends for 2017

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Time to Move Your Old CMS to the Attic …And Leave It There

“The future of WCM isn’t the monolithic applications and marketing clouds we see today. Vendors must focus on allowing customers to assemble digital experiences by easily connecting services and APIs.”

Tom Wentworth, CMO of RapidMiner

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Content as a Service Changes Everything

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From Content Management to Content Factory

Optimize content production Create user experiences by intelligently assembling content fragments (Algorithms)Single source of content => Content Factory

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It Gets Content Everywhere







Pop-up stores

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It’s Goes Both Ways

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It’s More Agile

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It Opens New Business Opportunities

▪ Fast, stable, cost-efficient integration into 3rd party products: Content Everywhere!

▪ “Content-Shareconomy” no compliancy risks▪ State-of-the-Art technology

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Single source of contentEasy onboarding of new touchpointsManaging digital marketing tool stackNo additional integration costsBest of both worlds

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It’s The Future

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Turn Customers into Fans

Udo Sträßer
who the f... is this :)
Matthias Meijer
Sure, white is a better colour :(
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Please visit our booth in the lobby

Matthias Meijer | Sales Director Benelux

Content as a Service changes everything