2012_05 25_1Pfizer Café

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    03-Sep-2014
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Een gastcollege over sociale media: van de laatste nieuwtjes in het sociale medialandschap tot de strategie en de kanalen van Pfizer België.

Transcript of 2012_05 25_1Pfizer Café

  • finn 25/ 05/ 2012 Kristien vermoesen PR Consultant FINN Public Relations www.finn.be kristien.vermoesen@finn.be Twitter: @Kris10Vermoesen1pfizer CafSOCial media survival kit
  • finnSocial media survival kitpop quiz: het is oorlog in Libi. Uwmerk wordt vermeld. Wat doen we?
  • SOcial media: facts & figuressocial media at pfizerTips & tricks
  • finnSocial media survival kitnewsflash facebook stock exchange Facebook bought instagram for 1 billion(!) dollar Linkedin bought slideshare for 118,75 million dollar pinterest: fastest growing social network ...
  • finnSocial media survival kit
  • finnSocial media survival kitSocial media facts & figures belgium 4.513.940 users (+18% // 2011) 1.041.286 users (+26% // 2011) +- 170.000 users (+26% // 2011) 2nd biggest search engine february 2012 : more than 10 million users source: bvlg (http://bvlg.blogspot.com)
  • finnSocial media survival kitSocial media facts & figures man woman man oR woman white white white 41 years old 37 years old 35 years old 72.885 euros 51.515 euros 51.692 euros
  • finnSocial media survival kitSocial media facts & figuressurvey at 250 enterprises:49% is starting with the use of social media13% has integrated social media in theircommunication strategy66% has a facebook page51% has a twitter account44% has a professional linkedin pageSource : insites, 07/12/2011
  • finnSocial media survival kit pfizer is part of the conversation!
  • social media: facts & figuresSOcial media at pfizerTips & tricks
  • finnSocial media survival kit connect convince convert
  • finnSocial media survival kit
  • finnSocial media survival kit
  • finnSocial media survival kit
  • finnSocial media survival kit
  • social media: facts & figuressocial media at pfizertips & tricks
  • finnSocial media survival kitONline citizen shipis about: Values emotion sharing relevancebut also: status & ego: me
  • finnSocial media survival kitDimensions of social media listen respond share reward measure
  • finnSocial media survival kit1 ruledont do anything you wouldnt do in real life.
  • finnSocial media survival kit
  • finnSocial media survival kit rt (retweet) @reply hashtag (thema), bvb.: #healthcare followfriday (#ff) twunch twitpic
  • finnSocial media survival kit facebook timeline Privacy settings Groups VS. Fan pages subscribe button FRIEND lists
  • finnSocial media survival kit
  • finnSocial media survival kit keep your profile up-to-date groups q&a events twitter feed! blog feed! and also: organisations, reading list,...
  • finnSocial media survival kit
  • finnSocial media survival kitpop quiz: het is oorlog in Libi. Uwmerk wordt vermeld. Wat doen we?
  • finnSocial media survival kit
  • finnAbout finn
  • finnSocial media survival kitpr | social | communication | branding
  • finnquestions ?kristien.vermoesen@finn.beTwitter : @kris10vermoesenRSSfeed : http://www.finn.be/finn.rss