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1pfizer CaféSOCial media Survival kit
25/05/2012
finn
FINN Public Relations
Kristien vermoesenPR Consultant
[email protected]: @Kris10Vermoesen
finnSocial media Survival kit
PoP quiz: het is ooRlog in libië. uw meRk woRdt veRmeld. wat doen we?
Social media: factS & figureS
Social media at pfizer
tipS & trickS
finnSocial media Survival kit
newsflash
• facebookstockexchange• facebookboughtinstagramfor1billion(!)
dollar• linkedinboughtslidesharefor118,75million
dollar• pinterest:fastestgrowingsocialnetwork• ...
finnSocial media Survival kit
finnSocial media Survival kit
soCial media faCts & figuRes belgium
souRCe: bvlg (httP://bvlg.blogsPot.Com)
1.041.286 useRs(+26% // 2011)
4.513.940 useRs(+18% // 2011)
+- 170.000 useRs (+26% // 2011)
2nd biggest seaRCh engine
febRuaRy 2012 : moRe than 10 million useRs
finnSocial media Survival kit
soCial media faCts & figuRes
man
white
41 yeaRs old
72.885 euRos
woman
white
37 yeaRs old
51.515 euRos
man oR woman
white
35 yeaRs old
51.692 euRos
finnSocial media Survival kit
soCial media faCts & figuRes
surveyat250enterprises:
49%isstartingwiththeuseofsocialmedia13%hasintegratedsocialmediaintheircommunicationstrategy66%hasafacebookpage51%hasatwitteraccount44%hasaprofessionallinkedinpagesource:insites,07/12/2011
finnSocial media Survival kit
‘pfizer is part of the conversation!’
Social media: factS & figureS
Social media at pfizer
tipS & trickS
finnSocial media Survival kit
‘connect’
‘convince’
‘convert’
finnSocial media Survival kit
finnSocial media Survival kit
finnSocial media Survival kit
finnSocial media Survival kit
Social media: factS & figureS
Social media at pfizer
tipS & trickS
finnSocial media Survival kit
online Citizen shiP
is about:• valueS• emotion• Sharing• relevance
but also:• StatuS & ego: ‘me’
finnSocial media Survival kit
• liSten• reSpond• Share• reward• meaSure
dimensions of soCial media
finnSocial media Survival kit
1 Rule
don’t do anything you wouldn’t do in real life.
finnSocial media Survival kit
• rt(retweet)• @reply• hashtag(thema),bvb.:#healthcare• followfriday(#ff)• twunch• twitpic
finnSocial media Survival kit
• facebooktimeline• privacysettings• groupsvs.fanpages• subscribebutton• friendlists
finnSocial media Survival kit
finnSocial media Survival kit
• keepyourprofileup-to-date• groups• q&a• events• twitterfeed!• blogfeed!• andalso:organisations,readinglist,...
finnSocial media Survival kit
finnSocial media Survival kit
PoP quiz: het is ooRlog in libië. uw meRk woRdt veRmeld. wat doen we?
finnSocial media Survival kit
about finn
finn
finnSocial media Survival kit
pr | Social | communication | branding
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