Post on 17-Nov-2014
description
FANFree Agent Network
NEWMEDIA
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Horeca & Sociale Media
Maandag 1 maart 2010Het Pakhuis In Vino Veritas
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FANFree Agent Network
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Welkom!
Cada dia es una Fiesta !“Visionair netwerken”Jeroen van der Schenk
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WARNING...
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Journaal 1996
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TRENDS
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2000 2010
vertrouwen
hoog
laag
Edelman Trust Barometer
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‣ Web 1.0
‣ Web 2.0
‣ Web 3.0
‣ Web 4.0
INTERNET = SOCIAAL = WEB 2.0
De ontwikkeling van het internet
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De doofpot bestaat niet meer...
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De ontwikkeling van het internet
connectivity of inform
ation
connectivity of people
Web 1.0
Web 4.02020 - 2040
Web 3.02010 - 2020
Web 2.02000 - 2010
Social Web
Semantic Web
Web OS
Global Brain!
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(1) Mensen
(2) Technologie (3) Economie
Groundswell*
* Groundswell by Forrester Research
Een sociale trend waarbij mensen (1) nieuwe technologie (2) gebruiken om dingen te doen en te maken (3) met anderen, in
plaats van gebruik te maken van de gevestigde orde organisaties en overheid.
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Iedereen kan sturen....
* Groundswell by Forrester Research
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FANFree Agent Network
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WEB 2.0?
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FANFree Agent Network
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Wat is ‘social media’?
‘Any online technology or practice that lets u share ( c o n t e n t , o p i n i o n s , insights, experiences, m e d i a ) a n d h a v e a conversation about the ideas we care about’
bron: socialbrite.org
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FANFree Agent Network
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Organizing without organizations
‘Here comes everybody’, Clay Shirky, 2008
cooperation
personal currency ( = intangibles) create identity
sharing
collective(inter)action
collaborativeproduction
conversation
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FANFree Agent Network
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Informatie publiceren
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Ervaringen delen
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FANFree Agent Network
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Ervaringen delen; wie neemt de moeite?
72% van alle Nederlanders maakt gebruik van
review- en vergelijkingswebsites alvorens een dienst of product aan te schaffen.
23% van alle Nederlanders levert
een actieve bijdrage door ervaringen via internet te delen.
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FANFree Agent Network
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Collaboration
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Collective (inter)action
Virtual social networks: “Webtribes”
‣ Social
‣ Business
‣ Socio-business
‣ Serious gaming
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Blue Ocean Strategy
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Disruptive bypass
Ronald van den Hoff - Serial Entrepreneur
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Disruptive Businessmodels
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Wisdom of the crowd?!
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Co-creation
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Co-creation
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99designs.com - the end of individual designers?
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Crowdfunding
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Power of the crowd?!
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Er is maar 1 waarheid, mijn waarheid....
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Over reputatie gesproken...
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Over reputatie gesproken...
“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…”
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Hotelclassificatie onderwerp van discussie
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Crowdforcing & arbeidsmarktcommunicatie
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(virtuele) dialoog (social media, reviews, weblogs, etc....)
Reservering Reviews
BUSINESS 2.0
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Transactie of dialoog?
TRANSACTION INTERACTION
SOCIAL MEDIA
BlogsReviews
TagsRSS
PhotoAudioVideoWiki
Social network
WEBSITEBOOK NOW
ORDER NOW..........
BACKOFFICE
SYSTEMS 3RD PARTIES
EV
EN
T D
RIV
EN
C
OM
MU
NIC
ATIO
N
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Amazon.com | How social can you be?
10% product
info
90% social info
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Dutch Hospitality Industry
100% product
info
0% social info
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‣ Luisteren
‣ Verbinden
‣ Helpen (kennis delen)
‣ Vragen
Zo doe je het!
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LUISTEREN
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VERBINDEN
‘Go where the audience is!’
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HELPEN
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FANFree Agent Network
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VRAGEN
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MINDZ.com | SVH Community
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TOOLS!
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Youtube
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About Twitter...
Twitter is a free social ne tw or k ing and m icr o -blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
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FANFree Agent Network
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Twitter for Dummies
RT = Retweet
PRT = Partial Retweet
DM = Direct Message
@ = Reply to [username].
BTW = By The Way
IRL = In Real Life
LMK = Let Me Know
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FANFree Agent Network
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Foursquare?
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Google comes IRL
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Google’s Goggles
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Google Buzz versus Twitter & Facebook
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Handig & gratis!
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Bedankt!
Jeroen van der Schenktwitter: @jvdschenkwww.jeroenvanderschenk.nl
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