Presentatie KHN Drechtsteden 01032010

FANFree Agent Network

NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Horeca & Sociale Media

Maandag 1 maart 2010Het Pakhuis In Vino Veritas

1


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Welkom!

Cada dia es una Fiesta !“Visionair netwerken”Jeroen van der Schenk

2


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

WARNING...

3


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Journaal 1996

4


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

TRENDS

5


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

2000 2010

vertrouwen

hoog

laag

Edelman Trust Barometer

6


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

‣ Web 1.0

‣ Web 2.0

‣ Web 3.0

‣ Web 4.0

INTERNET = SOCIAAL = WEB 2.0

De ontwikkeling van het internet

7


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

De doofpot bestaat niet meer...

8


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

De ontwikkeling van het internet

connectivity of inform

ation

connectivity of people

Web 1.0

Web 4.02020 - 2040

Web 3.02010 - 2020

Web 2.02000 - 2010

Social Web

Semantic Web

Web OS

Global Brain!

9


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

(1) Mensen

(2) Technologie (3) Economie

Groundswell*

* Groundswell by Forrester Research

Een sociale trend waarbij mensen (1) nieuwe technologie (2) gebruiken om dingen te doen en te maken (3) met anderen, in

plaats van gebruik te maken van de gevestigde orde organisaties en overheid.

10


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Iedereen kan sturen....

* Groundswell by Forrester Research

11


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

WEB 2.0?

12


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Wat is ‘social media’?

‘Any online technology or practice that lets u share ( c o n t e n t , o p i n i o n s , insights, experiences, m e d i a ) a n d h a v e a conversation about the ideas we care about’

bron: socialbrite.org

13


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Organizing without organizations

‘Here comes everybody’, Clay Shirky, 2008

cooperation

personal currency ( = intangibles) create identity

sharing

collective(inter)action

collaborativeproduction

conversation

14


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Informatie publiceren

15


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Ervaringen delen

16


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Ervaringen delen; wie neemt de moeite?

72% van alle Nederlanders maakt gebruik van

review- en vergelijkingswebsites alvorens een dienst of product aan te schaffen.

23% van alle Nederlanders levert

een actieve bijdrage door ervaringen via internet te delen.

17


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Collaboration

18


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Collective (inter)action

Virtual social networks: “Webtribes”

‣ Social

‣ Business

‣ Socio-business

‣ Serious gaming

19


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Blue Ocean Strategy

20


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

21


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Disruptive bypass

Ronald van den Hoff - Serial Entrepreneur

22


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Disruptive Businessmodels

23


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Wisdom of the crowd?!

24


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Co-creation

25


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Co-creation

26


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

99designs.com - the end of individual designers?

27


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Crowdfunding

28


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Power of the crowd?!

29


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Er is maar 1 waarheid, mijn waarheid....

30


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Over reputatie gesproken...

31


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Over reputatie gesproken...

“…Beetje flauw om Transavia de schuld te geven. In ieder geval kun je daar beter mee vliegen dan met Turkish Airways, want die landen soms ongeveer op Schiphol…”

32


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Hotelclassificatie onderwerp van discussie

33


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Crowdforcing & arbeidsmarktcommunicatie

34


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

(virtuele) dialoog (social media, reviews, weblogs, etc....)

Reservering Reviews

BUSINESS 2.0

35


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Transactie of dialoog?

TRANSACTION INTERACTION

SOCIAL MEDIA

BlogsReviews

TagsRSS

PhotoAudioVideoWiki

Social network

WEBSITEBOOK NOW

ORDER NOW..........

BACKOFFICE

SYSTEMS 3RD PARTIES

EV

EN

T D

RIV

EN

C

OM

MU

NIC

ATIO

N

36


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Amazon.com | How social can you be?

10% product

info

90% social info

37


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Dutch Hospitality Industry

100% product

info

0% social info

38


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

‣ Luisteren

‣ Verbinden

‣ Helpen (kennis delen)

‣ Vragen

Zo doe je het!

39


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

LUISTEREN

40


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

VERBINDEN

‘Go where the audience is!’

41


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

HELPEN

42


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

VRAGEN

?43


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

MINDZ.com | SVH Community

44


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

TOOLS!

45


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Youtube

46


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

About Twitter...

Twitter is a free social ne tw or k ing and m icr o -blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

47


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Twitter for Dummies

RT = Retweet

PRT = Partial Retweet

DM = Direct Message

@ = Reply to [username].

BTW = By The Way

IRL = In Real Life

LMK = Let Me Know

48


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Foursquare?

49


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Google comes IRL

50


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Google’s Goggles

51


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Google Buzz versus Twitter & Facebook

52


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Handig & gratis!

53


NEWMEDIA

!"#$%&'()*+%&$+$&,$-%./%%0$&"$1%,21%-$&%!3)$14%

Bedankt!

Jeroen van der Schenktwitter: @jvdschenkwww.jeroenvanderschenk.nl

54

Presentatie KHN Drechtsteden 01032010

Business

Transcript of Presentatie KHN Drechtsteden 01032010