Welcome to the

‘The birth of a storytelling agency’

February 2015 – Lemon Scented Tea

TODAY

• The birth of a storytelling agency (Gijsbregt Vijn)

• A refreshing view on stories in society (Bas Haring)

• The story of Plastic Whale: from dream to social

enterprise (Marius Smit)

The birth of a storytelling agency

The evening of

the conception… How it started…

A new chapter.

We like experiments.

Film hummer

The brief

1) Become perceived market leader in solar energy

2) Inject ‘eel good’ image around the brand

3) Bring back energy in the brand

The brief

1) Become perceived market leader in solar energy

2) Inject ‘eel good’ image around the brand

3) Bring back energy in the brand

The brief

1) Become perceived market leader in solar energy

2) Inject ‘eel good’ image around the brand

3) Bring back energy in the brand

The Blacktro sound

We like stories better

than advertising ideas…

And it works.

Blueprint on how to build

stories - A clear point of view- The back story - Several stories (hooks) to keep it alive- The tools to join in and share

The blueprint becomes reality.

FFWD 2015 And now we are here.

From point of view to Organising Principle

WHY

Organising Principle

WHY

Organising Principle From point of view to Organising Principle

- Interpolis - Glashelder

- Philips - Sense and simplicity

- Nuon - Energy is the possibility to change something

- AF/KLM Cargo – Freight made personal

From back story to Editorial Sessions

WHY

Organising Principle

HOW

Editorial Sessions

From back story to Editorial Sessions

WHY

Organising Principle

HOW

Editorial Sessions

- Hogeschool van Amsterdam magazine

The framework of Lemon Scented Tea

WHY

Organising Principle

HOW

Editorial Sessions

WHAT

Story Mining Story Creating Story

Doing

Story Mining

Story Creating

Story creation

Story Doing

We have

more…

Bas Haring A people’s philosopher, TV maker, children's books writer and professor at the Universiteit Leiden.

Marius Smit Founder and co-owner of Plastic Whale foundation and company.

IK BEN EEN LOSER

“Ik wil een boot bouwen van plastic

afval. Maar ik heb nog nooit een boot

bestuurd, laat staan gebouwd. Dus

help me.”

Marius Smit

6 januari, 2011

LOSERS

Catherine What’s your story in 2015?

DRINKS!

THANK YOU