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GfK Retail and Technology

Smart TV Reporting 11/04/23

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GfK Retail and Technology

Smart TV Reporting 11/04/23

Niet aanpassen = niet meer meespelen

GfK Retail and Technology

The Netherlands April 11, 2023

Year-on-Year Growth in Global Retail Sales Revenue in €, by Product

GfK Retail and Technology

The Netherlands April 11, 2023

Van hardware naar anywhere

Driving forces: opmars connected tv & contentdiensten worden

bepalend voor onderscheidend vermogen

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GfK Retail and Technology

The Netherlands April 11, 2023

PTV/FLAT

Sales Units %

Jan-Apr11

Feature Structure by Countries

Europe 6

© by GfK-RT, www.gfkrt.com PRJ 46126 - RG 1931346 - RP 10748850 - ID 281883353

Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11 Jan-Apr10 Jan-Apr11

Europe (6) France Germany Great Britain Italy Netherlands Spain

12.935 12.602 2.420 2.775 2.631 2.794 3.146 3.017 1.949 1.916 583 531 2.206 1.568

100 100 19 22 20 22 24 24 15 15 5 4 17 12

18 -3 20 15 8 6 -4 36 -2 5 -9 53 -29

Sales Ths. UnitsSales Ths. Units

Sales Units %Sales Units %

Sales Units +/- %Sales Units +/- %

94

6

83

17

94

6

86

14

88

12

71

29

96

4

84

16

96

4

90

10

85

15

73

27

96

4

88

12

WEB CONTENT ACC

NO WEB

CONTENT ACC

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GfK Retail and Technology

The Netherlands April 11, 2023

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GfK Retail and Technology

The Netherlands April 11, 2023

Sales units x 1.000

GfK Retail and Technology

Mei 2011

Van kijktijd naar Kijk-

tegelijkertijdDriving forces: versnelde

omarming technology & social media

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GfK Retail and Technology

The Netherlands April 11, 2023Sale

s unit

s x

Ths.

GfK Retail and Technology

Mei 2011

GfK Retail and Technology

The Netherlands April 11, 2023

Usage of Internet and TV at the same time

63

42

13

7

2

2

2

Laptop/ notebook

Non-portable computer

Mobile phone/ smart phone

Netbook

TV device which I use to watchTV on (Parallel usage)

Portable mp3 or mp4 player

Video game console

Yes, often/ Yes,but not very often

Used devices

47

24

28

Yes, oftenYes, but not very oftenNo

GfK - Survey in 5 European countries 2010

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GfK Retail and Technology

The Netherlands April 11, 2023

GfK Retail and Technology

The Netherlands April 11, 2023

GfK Retail and Technology

The Netherlands April 11, 2023

Van kinderspel naar business

modelDriving forces: integratie

“online”, nieuwe toetreders & allianties

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GfK Retail and Technology

Smart TV Reporting 11/04/23

““Iedereen” kan content aanbieden, plug & play is een vereiste!Iedereen” kan content aanbieden, plug & play is een vereiste!

Operators

Broadcasters

Fabrikanten

YouTube, Hyves, Google,

Apple etcFilm

distributeurs

Consument

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GfK Retail and Technology

The Netherlands April 11, 2023

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GfK Retail and Technology

The Netherlands April 11, 2023

‘ If you think you can see the future, you are not looking far enough’Source: Tim Berners-Lee

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GfK Retail and Technology

Smart TV Reporting 11/04/23