E-commerce

Laurens Neyt

Daisy Schellinck

Sarah Vrielinck

WWW.

Table of contents

The world of e-commerce

FashionUnited.com

Ariba.com

AeroXchange.com

Logifurn.nl

Conclusion

• Comparison

• Do’s and don’t’s

Welcome to the world of e-commerce

FashionUnited.com

FashionUnited.com

General

Digital marketplace

EDI-system

Examples

Web shops

eServices

Kaplan & Sawhney

Price model

General

Companies in the fashion business

• All kinds of:

• clothes

• shoes

• sport

• accessories

Retailers suppliers

Digital marketplace

S

S

S

DM

B

B

B

Digital marketplace

Membership

Information exchange

EDI-system

Electronic Data Interchange

Trade more efficiently

• Fewer mistakes

• Quicker arrive

Examples

INNO

MAKRO

Webshops

Management of the e-shop

5000 retailers

Webshops

most important advantages

• better service

• collection always available

• site is always up-to-date (fashion trends)

• easy to order

Webshops

- Different possibilities of colours

- Easy to use

Webshops

Measure tables make it easy to order the right size

eServices

Complete package of consultancy

Examples:

• Assistance for suppliers

• Look after the payment

• A system for good stock management

• Market research

• E-partner Recruiting

Kaplan & Sawhney model

Catalog hub

Fashion market

Buyer focused – Seller focused

Price model

Cybermediary

Improve the relationship between sellers

and buyers

Ariba.com

Ariba.com

General

Seller enabled model

Spend management

• for buyers

• for suppliers

Kaplan & Sawhney

Price model

General

For enterprises

Financial support

Financial analyses

Advice for customers

Customer-oriented

Seller enabled model

Seller SiteBBB

Spend management

Spend management for buyers

Spend management for suppliers

Spend management for buyers

Software, service, assessments to

companies

3 kinds of packages

• Basic

• Professional

• Full package

Spend management for suppliers

To avoid defaulter

3 support systems

• Sourcing

• Procurement

• Financial

Spend management for suppliers

2 kinds of membership

• Basic Membership

• Premier Membership

Kaplan & Sawhney model

MRO-hub

Services to different business sectors

Horizontal marketplace

Long term relationship with customers

Price model

Production model

No price negotiations possible

Direct contact

AeroXchange.com

AeroXchange.com

General

Seller enabled model

Products

• Buyer Solution• Market research solution

• AeroAOG Recovery solution

Kaplan and Sawhney

Price model

General

Aviation industry

Developed technology

• A value for business partners

Faster + more efficient to buy/sell products

Seller enabled model

Seller SiteBBB

Products

Buyer solution

• Market research solution

• AeroAOG Recovery Solutions

Products – Buyer solutions

Market research solution

• Understand the supply dynamic

• Information surrounding seller

• Performance metrics

AeroAOG Recovery Solutions

• AOG

• Quickly locate a critical component

• Contract management and transaction system

AeroAOG Recovery Solutions

Kaplan en Sawnhey model

Exchange model

Vertical e-hub

• Aviation industry

Prices are influenced by the demand

Price model

Production model

No negotiations

No intermediary

Logifurn

Logifurn.nl

General

Digital marketplace

Advantages supplier

Advantages retailer

Kaplan and Sawnhey model

Price model

General

Virtual marketplace

Furniture industry

Contact between retailers and suppliers

Digital marketplace

S

S

S

DM

B

B

B

Advantages suppliers

Simple use

• Clear website

• Compare with other suppliers

Good service

• price and product information

Advantages suppliers

Low costs

• No high investments

• Easy to use

• Monthly rate

Safe

• Only accessible to supplier

• Open 24/24, 7/7

Advantages retailers

Order quick and faultless

Most recent catalogues available

Less paper and handwork

Advantages retailers

Cost economized

• Monthly rate

• No high investments

Safe and reliable

• Log in = only access for retailer

Kaplan en Sawnhey

Catalog hub

• Industry related

• Buyer and seller focused

Price model

Cybermediary

• Intermediary

• Price comparison

Do’s and Don’ts in e-commerce

6 pages you should have

6 common mistakes

Do’s in e-commerce

About us

• Who you are

• Company info

• Build confidence

Louise Ursula Madeleine Petronella

Gerardus Zulma Gustaaf Marta

Meet the team

1

About us

FashionUnited

Ariba AeroXchange

Logifurn

YES YES YES NO

Contact us

• Telephone number

• Cell phone number

• Address

• When are you available

Do’s in e-commerce 2

Contact us

FashionUnited

Ariba AeroXchange

Logifurn

YES YES YES YES

Site map

• Overview

• 2 clicks

• Search engines

Do’s in e-commerce 3

Site map

FashionUnited

Ariba AeroXchange

Logifurn

YES YES NO NO

Why buy from us

• Reasons

• What makes you different

• Influence the buyer

Do’s in e-commerce 4

Why buy from us

FashionUnited

Ariba AeroXchange

Logifurn

No YES YES YES

Legal information

• Terms of condition

• Legacy policy

Do’s in e-commerce 5

Legal information

FashionUnited

Ariba AeroXchange

Logifurn

NO YES YES NO

Testimonials

• Give a certain prove

• Trust

• Picture themselves in a similar situation

Do’s in e-commerce 6

Testimonials

FashionUnited

Ariba AeroXchange

Logifurn

NO YES YES NO

Don'ts of e-commerce

Bad lay-out

Unique page for every product or service

Hard to find information

To much animation

Bad lay-out

First impression is crucial

NoNoNoYesIs wrong on this site

LogifurnAeroXchangeAribaFashionUnited

Lay-out

1

Unique page for every product

The site must be clarifying

Unique page

FashionUnited

Ariba Aeroxchange

Logifurn

Wrong on this site

Yes No No Yes

2

Hard to find information

It has to be easy to use

Hard to find information

FashionUnited

Ariba Aeroxchange

Logifurn

Wrong on this site

No No No No

3

To much animation

To much animation

FashionUnited

Ariba Aeroxchange

Logifurn

Wrong on this site

No No No No

4

Comparison sites

Lay-out

Contents

Comparison of the lay-out

Lay-out

FashionUnited.com - Not attractive- Clear overview

Ariba.com - No clear overview- A lot of colour

Aeroxchange.com - Inviting home page- Clear overview

Logifurn.nl - Simple structure- Clear overview

Comparison of the content

Content

FashionUnited.com - Up to date- In three languages- examples

Ariba.com - Hard to understand- A lot of repetitions

Aeroxchange.com - Clear information- A lot of examples

Logifurn.nl - Not much information- A clear overview

Conclusion

FashionUnited.com and Logifurn.nl

• Catalogue hubs

• Clear overview

• Easy to use

Ariba.com

• The most difficult one

• Hard to understand

Aeroxchange.com

• Appealing design

• Good impression

Thank you for your attention !