Presentatie Vergelijkende Studie B2b E Commerce

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E-commerce Laurens Neyt Daisy Schellinck Sarah Vrielinck WWW.

description

Presentatie vergelijkende studie b2b e-commerce websites

Transcript of Presentatie Vergelijkende Studie B2b E Commerce

Page 1: Presentatie Vergelijkende Studie B2b E Commerce

E-commerce

Laurens Neyt

Daisy Schellinck

Sarah Vrielinck

WWW.

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Table of contents

The world of e-commerce

FashionUnited.com

Ariba.com

AeroXchange.com

Logifurn.nl

Conclusion

• Comparison

• Do’s and don’t’s

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Welcome to the world of e-commerce

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FashionUnited.com

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FashionUnited.com

General

Digital marketplace

EDI-system

Examples

Web shops

eServices

Kaplan & Sawhney

Price model

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General

Companies in the fashion business

• All kinds of:

• clothes

• shoes

• sport

• accessories

Retailers suppliers

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Digital marketplace

S

S

S

DM

B

B

B

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Digital marketplace

Membership

Information exchange

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EDI-system

Electronic Data Interchange

Trade more efficiently

• Fewer mistakes

• Quicker arrive

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Examples

INNO

MAKRO

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Webshops

Management of the e-shop

5000 retailers

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Webshops

most important advantages

• better service

• collection always available

• site is always up-to-date (fashion trends)

• easy to order

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Webshops

- Different possibilities of colours

- Easy to use

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Webshops

Measure tables make it easy to order the right size

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eServices

Complete package of consultancy

Examples:

• Assistance for suppliers

• Look after the payment

• A system for good stock management

• Market research

• E-partner Recruiting

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Kaplan & Sawhney model

Catalog hub

Fashion market

Buyer focused – Seller focused

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Price model

Cybermediary

Improve the relationship between sellers

and buyers

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Ariba.com

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Ariba.com

General

Seller enabled model

Spend management

• for buyers

• for suppliers

Kaplan & Sawhney

Price model

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General

For enterprises

Financial support

Financial analyses

Advice for customers

Customer-oriented

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Seller enabled model

Seller SiteBBB

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Spend management

Spend management for buyers

Spend management for suppliers

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Spend management for buyers

Software, service, assessments to

companies

3 kinds of packages

• Basic

• Professional

• Full package

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Spend management for suppliers

To avoid defaulter

3 support systems

• Sourcing

• Procurement

• Financial

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Spend management for suppliers

2 kinds of membership

• Basic Membership

• Premier Membership

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Kaplan & Sawhney model

MRO-hub

Services to different business sectors

Horizontal marketplace

Long term relationship with customers

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Price model

Production model

No price negotiations possible

Direct contact

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AeroXchange.com

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AeroXchange.com

General

Seller enabled model

Products

• Buyer Solution• Market research solution

• AeroAOG Recovery solution

Kaplan and Sawhney

Price model

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General

Aviation industry

Developed technology

• A value for business partners

Faster + more efficient to buy/sell products

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Seller enabled model

Seller SiteBBB

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Products

Buyer solution

• Market research solution

• AeroAOG Recovery Solutions

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Products – Buyer solutions

Market research solution

• Understand the supply dynamic

• Information surrounding seller

• Performance metrics

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AeroAOG Recovery Solutions

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• AOG

• Quickly locate a critical component

• Contract management and transaction system

AeroAOG Recovery Solutions

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Kaplan en Sawnhey model

Exchange model

Vertical e-hub

• Aviation industry

Prices are influenced by the demand

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Price model

Production model

No negotiations

No intermediary

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Logifurn.nl

General

Digital marketplace

Advantages supplier

Advantages retailer

Kaplan and Sawnhey model

Price model

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General

Virtual marketplace

Furniture industry

Contact between retailers and suppliers

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Digital marketplace

S

S

S

DM

B

B

B

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Advantages suppliers

Simple use

• Clear website

• Compare with other suppliers

Good service

• price and product information

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Advantages suppliers

Low costs

• No high investments

• Easy to use

• Monthly rate

Safe

• Only accessible to supplier

• Open 24/24, 7/7

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Advantages retailers

Order quick and faultless

Most recent catalogues available

Less paper and handwork

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Advantages retailers

Cost economized

• Monthly rate

• No high investments

Safe and reliable

• Log in = only access for retailer

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Kaplan en Sawnhey

Catalog hub

• Industry related

• Buyer and seller focused

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Price model

Cybermediary

• Intermediary

• Price comparison

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Do’s and Don’ts in e-commerce

6 pages you should have

6 common mistakes

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Do’s in e-commerce

About us

• Who you are

• Company info

• Build confidence

Louise Ursula Madeleine Petronella

Gerardus Zulma Gustaaf Marta

Meet the team

1

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About us

FashionUnited

Ariba AeroXchange

Logifurn

YES YES YES NO

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Contact us

• Telephone number

• Cell phone number

• Address

• When are you available

Do’s in e-commerce 2

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Contact us

FashionUnited

Ariba AeroXchange

Logifurn

YES YES YES YES

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Site map

• Overview

• 2 clicks

• Search engines

Do’s in e-commerce 3

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Site map

FashionUnited

Ariba AeroXchange

Logifurn

YES YES NO NO

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Why buy from us

• Reasons

• What makes you different

• Influence the buyer

Do’s in e-commerce 4

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Why buy from us

FashionUnited

Ariba AeroXchange

Logifurn

No YES YES YES

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Legal information

• Terms of condition

• Legacy policy

Do’s in e-commerce 5

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Legal information

FashionUnited

Ariba AeroXchange

Logifurn

NO YES YES NO

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Testimonials

• Give a certain prove

• Trust

• Picture themselves in a similar situation

Do’s in e-commerce 6

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Testimonials

FashionUnited

Ariba AeroXchange

Logifurn

NO YES YES NO

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Don'ts of e-commerce

Bad lay-out

Unique page for every product or service

Hard to find information

To much animation

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Bad lay-out

First impression is crucial

NoNoNoYesIs wrong on this site

LogifurnAeroXchangeAribaFashionUnited

Lay-out

1

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Unique page for every product

The site must be clarifying

Unique page

FashionUnited

Ariba Aeroxchange

Logifurn

Wrong on this site

Yes No No Yes

2

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Hard to find information

It has to be easy to use

Hard to find information

FashionUnited

Ariba Aeroxchange

Logifurn

Wrong on this site

No No No No

3

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To much animation

To much animation

FashionUnited

Ariba Aeroxchange

Logifurn

Wrong on this site

No No No No

4

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Comparison sites

Lay-out

Contents

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Comparison of the lay-out

Lay-out

FashionUnited.com - Not attractive- Clear overview

Ariba.com - No clear overview- A lot of colour

Aeroxchange.com - Inviting home page- Clear overview

Logifurn.nl - Simple structure- Clear overview

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Comparison of the content

Content

FashionUnited.com - Up to date- In three languages- examples

Ariba.com - Hard to understand- A lot of repetitions

Aeroxchange.com - Clear information- A lot of examples

Logifurn.nl - Not much information- A clear overview

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Conclusion

FashionUnited.com and Logifurn.nl

• Catalogue hubs

• Clear overview

• Easy to use

Ariba.com

• The most difficult one

• Hard to understand

Aeroxchange.com

• Appealing design

• Good impression

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Thank you for your attention !