Handboek Social Media

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Presentation on the Book Presentation of Erwin Blom's book Handboek Communities, on how social networking influences the way of doing business. Utrecht, November 2009.

Transcript of Handboek Social Media

RONALD VAN DEN

HOFF

#HBC

TRUST

ZOMBIEECONOMIE

VERGRIJZING€ = OP

REGENTEN PROP

WATER, VOEDSELPANDEMIE

SUSTAINABLESOCIETY

INTERNET = SOCIAAL = WEB2.0

SAMEN ONDERNEMEN: CO-CREATIE

NEW BUSINESS MODELS

CO-CREATION & FACILITATION

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90% SOCIAL INFO

10 % PRODUCT INFO

DIALOGUE & CO-CREATION

CROWDFORCING

“…Beetje flauw om Transavia de schuld te geven.

In ieder geval kun je daar beter mee vliegen dan

met Turkish airways, want die landen soms

ongeveer op Schiphol…”.

CROWDFORCING

ANDERS&

NIEUWWERKEN

= ANDERS

ZAKENDOEN

OLD VALUE CHAIN

ORGANIZATION

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S E FA C

SOCIAL MEDIA

TRANSACTION SYSTEMS

THEME,PROJECT,

TASK

1

TEAMFORMATION:

VALUENETWORK

2

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S E FA CBOUNDERYLESS ORGANIZATION = CLUSTER OF VALUE NETWORKS =

SOCIAL ECONOMIC ENTITY (S.E.E.’s )

SOCIAL MEDIA & COLLABORATION PLATFORM

TRANSACTION SYSTEMS

VALUE NETWORKS

SOCIAL MEDIA & COLLABORATION PLATFORM

TRANSACTION SYSTEMS

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VALUE NETWORKS

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RELATIONALSOCIAL

NETWORKS

SERVICESOCIAL

NETWORKS

VALUE CONSTELLATION

S.E.E.

THE LONG TAIL: BESTAAT ECHT!

Hyves,

Linkedin

Facebook,

Youtube

Flickr

Delicious

Slideshare

Seats2meet Plaza:www.mindz.com

Reviews:www.meetingreviews.c

om

“ikwilmeedoen.nl”

Corporate blog(s)

Social network:www.frisinjehoofd.nl

Personal blog(s)www.ronaldvandenhoff.

nl

Twitter fountain

18 november 2009 :

“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”    

-okparking” @WillemDudok seats2meet”    

-paulvereijken “@WillemDudok @Seats2Meet ”

-pvantees @WillemDudok dat zou Seats2Meet moeten zijn #s2m ... zie dat ik niet de enige ben met die suggestie.”

BUZZZZZZZZZZ = BUSINESS

SEATS2MEET.COM JORDAANZP werken: € 5 per stoel dagdeel.Werkplekken voor man of 10…2 meeting rooms tot max. 10 personen. Catering: broodjeszaak op beg.grond.

SEATS2MEET.COM JORDAAN

Friends @ work:

SEATS2MEET.COM JORDAAN

Friends review of thislocation:

SEATS2MEET.COM JORDAAN

Book seats here?

Note: we will pass on your profilie to this location!

Yes,book now!

LAYAR

AUGMENTED REALITY

THE REVERSED LONG TAIL: BESTAAT OOK !

PROFIT BEFORE TAXES:

MARKET 15%-20%

MEETING PLAZA 30%-40%

SEATS2MEET.COM 40%-50%

+ SOCIAAL KAPITAAL

SOCIAL NETWORKS = ZAKENDOEN

DANK VOOR UW AANDACHT

WWW.RONALDVANDENHOFF.NL

RVANDENHOFF