Social Media Monitor 3 - Merken leren dansen in social media
Handboek Social Media
23
RONALD VAN DEN HOFF #HBC
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Presentation on the Book Presentation of Erwin Blom's book Handboek Communities, on how social networking influences the way of doing business. Utrecht, November 2009.
Transcript of Handboek Social Media
RONALD VAN DEN
HOFF
#HBC
TRUST
ZOMBIEECONOMIE
VERGRIJZING€ = OP
REGENTEN PROP
WATER, VOEDSELPANDEMIE
SUSTAINABLESOCIETY
INTERNET = SOCIAAL = WEB2.0
SAMEN ONDERNEMEN: CO-CREATIE
NEW BUSINESS MODELS
CO-CREATION & FACILITATION
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90% SOCIAL INFO
10 % PRODUCT INFO
DIALOGUE & CO-CREATION
CROWDFORCING
“…Beetje flauw om Transavia de schuld te geven.
In ieder geval kun je daar beter mee vliegen dan
met Turkish airways, want die landen soms
ongeveer op Schiphol…”.
CROWDFORCING
ANDERS&
NIEUWWERKEN
= ANDERS
ZAKENDOEN
OLD VALUE CHAIN
ORGANIZATION
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S E FA C
SOCIAL MEDIA
TRANSACTION SYSTEMS
THEME,PROJECT,
TASK
1
TEAMFORMATION:
VALUENETWORK
2
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S E FA CBOUNDERYLESS ORGANIZATION = CLUSTER OF VALUE NETWORKS =
SOCIAL ECONOMIC ENTITY (S.E.E.’s )
SOCIAL MEDIA & COLLABORATION PLATFORM
TRANSACTION SYSTEMS
VALUE NETWORKS
SOCIAL MEDIA & COLLABORATION PLATFORM
TRANSACTION SYSTEMS
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VALUE NETWORKS
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RELATIONALSOCIAL
NETWORKS
SERVICESOCIAL
NETWORKS
VALUE CONSTELLATION
S.E.E.
THE LONG TAIL: BESTAAT ECHT!
Hyves,
Facebook,
Youtube
Flickr
Delicious
Slideshare
Seats2meet Plaza:www.mindz.com
Reviews:www.meetingreviews.c
om
“ikwilmeedoen.nl”
Corporate blog(s)
Social network:www.frisinjehoofd.nl
Personal blog(s)www.ronaldvandenhoff.
nl
Twitter fountain
18 november 2009 :
“Wat is de beste plek voor een vergadering met 10 mensen op of vlakbij van Utrecht CS?”
-frankmeeuwsen “@WillemDudok seats2meet.com #s2m check o.a. @keesromkes voor meer info ”
-okparking” @WillemDudok seats2meet”
-paulvereijken “@WillemDudok @Seats2Meet ”
-pvantees @WillemDudok dat zou Seats2Meet moeten zijn #s2m ... zie dat ik niet de enige ben met die suggestie.”
BUZZZZZZZZZZ = BUSINESS
SEATS2MEET.COM JORDAANZP werken: € 5 per stoel dagdeel.Werkplekken voor man of 10…2 meeting rooms tot max. 10 personen. Catering: broodjeszaak op beg.grond.
SEATS2MEET.COM JORDAAN
Friends @ work:
SEATS2MEET.COM JORDAAN
Friends review of thislocation:
SEATS2MEET.COM JORDAAN
Book seats here?
Note: we will pass on your profilie to this location!
Yes,book now!
LAYAR
AUGMENTED REALITY
THE REVERSED LONG TAIL: BESTAAT OOK !
PROFIT BEFORE TAXES:
MARKET 15%-20%
MEETING PLAZA 30%-40%
SEATS2MEET.COM 40%-50%
+ SOCIAAL KAPITAAL
SOCIAL NETWORKS = ZAKENDOEN
DANK VOOR UW AANDACHT
WWW.RONALDVANDENHOFF.NL
RVANDENHOFF
