ER BESTAAT NIET ÉÉN HET NIEUWE WERKENLaura AtsmaDiederik Fokkema

04 december 2014

De lezing gepresenteerd op het congres over het nieuwe werken 2014 is als engelstalige samenvatting in dit document opgenomen, gevolgd door het bureauboek van Fokkema & Partners Architecten.

Actuele informatie over nog lopende projecten welke tijdens de lezing zijn gepresenteerd, wordt op de website www.fokkema-partners.nl gepubliceerd.

Voor meer informatie:Karin Jansenpr@fokkema-partners.nl

On NWoW (New Ways of Working)

“NWoW is not just about demolishing walls, but also about designing the right concept for the right organization.”

New Ways of Working, Flexwork, Open Space Environment, ... the confusion existing around the present day transformations of the way we work, is mirrored in the confusion about its terminology.Many people equal NWoW with the possibility of working at home. Or with sitting together in one huge space where nobody has their own desk anymore, losing hours a day trying to find the right colleague. ‘In the end it is just a way of saving money for your boss’, many employees conclude. And if NWoW is carelessly implemented they may have a point.

Fokkema & Partners Architecten has designed office space with NWoW from its very beginning and has, over the past 20 years, developed and implemented innovative working concepts for more than 1.200.000 square meters of office space, used by at least 70.000 employees.

Key drivers for NWoW

NWoW started with a transformation in management style in which employees got more responsibility and freedom and were not merely judged by their physical presence alone. Managers had to switch from the classical ‘command and control’ to a new model of ‘support and trust’. Output became the criterion. The global sustainability question also forced companies to rethink their housing strategy in a broader sense. Thirdly, they started to realize that Human capital had become one of their most important assets. Spatial translations

Corporate identity, sustainability and human resource should merge in order

to acquire the most competitive organization. Fokkema & Partners stresses that there is not one NWoW and distinguishes at least 3 different types: NWoW Classic, NWoW 2.0 and NWoW Lite. For a commissioner it is very important to realize for which type is chosen and for what reasons.

NWoW Classic fits like a tailor made suit and only functions for the designated purpose. It is activity related with different spaces to concentrate, to communicate and to collaborate. Each type of space is optimally designed for its specific purpose. A substantial percentage of the employees share their desks. The interior of NWoW Classic is rather static compared to the other 2 types, because people move within small domains of about 24 workstations. These domains each have their own concentration rooms, meeting rooms and phone boots and are repeated through the building. Depending on the type of work employees in exceptional cases have their own room. For functioning appropriately much attention for acoustics, climate and ICT is needed.

NWoW 2.0 is like a wardrobe from which you choose according to the occasion. It departs from a bigger scale. On one floor different zones are realized, for example the Library, the Atelier and the Workfloor, each having a different design and look & feel. The building refers to an urban scale with atria, squares and interior streets. People don’t have their own workstation, but move freely through the different zones choosing a workstation in the zone most fitting to their tasks. Diversity between the different zones is important, to make sure that the employees really have something to choose. The collective zones/informal meeting spaces become public space in which the outside world can be brought in: for example by hosting a grand café, a restaurant or an expo in the atrium and meeting rooms and auditoria also available for external partners.

NWoW Lite is like the ultimate outdoor jacket which protects under all circumstances. It is closely connected to temporary transformations of

existing buildings. The different spaces are based on the existing situation and structure and on reusing a big part of it. The transformation adds the bare minimum. The character and feeling is one of exploration and discovery. Space is highly adaptive by using flexible structures and making the loosely activity related space multifunctional. The interior is clearly visible as a temporary solution and evokes a different attitude of the user. People are not only more flexible but have more space to explore and to adapt space to their own wishes, because the interior is not completely finished. It’s interactive space. Temporality equals ‘more freedom of behavior and more experiment in thinking’. This type of NWoW is the most dynamic. It’s not about uniformity, but about diversity and exploration.

Analysis of the program

In adapting an office environment to NWoW it is important to choose the right type of HNW based on a good analysis of the program of requirements and the exact workprocesses, the average age and education of the employees, the identity of the organization and the possibilities of the building.

From the very start of the design process a unique design solution is developed for each organization in close cooperation between the design team and the commissioner. The choice for a type of NWoW, or for a more traditional type of interior should be the result of a balanced consideration of all different aspects of the organization.

VisionFokkema & Partners Architecten are often asked to describe the firm’s chief characteristics. Just naming a single style doesn’t serve to answer this question, since the projects vary so widely. Stil l, since the start of the firm in 1995 all projects have had one thing in common: a drive for quality that exceeds our clients’ expectations. It’s our ambition to get the most out of a design question on our clients’ behalf. This is a thorough process in understanding client needs through carefully and methodically trying to come to the core of the matter.We encourage our clients to come up with considerations and critical questions during the concept development phase. We feel that concept development really is one of the most important phases of the design process, a stage with a clear moment, when the true nature of the solution is determined. It is a phase when out of the box thinking, sharp analysis and down to earth practicality all come together in our effort to constantly raise the bar. During the next phase of design development we keep util izing our creative capacities to find solutions which stay away from the obvious but stil l remain practical. At the end of the day we like to be inspired and have fun, but most importantly we want our client to be proud of our common result.

The way we workAs such, using a given method doesn’t guarantee anything unless it’s perfectly clear what purpose it serves. We at Fokkema & Partners Architecten have developed a method which helps to get closer to the core of the matter and improve on our design quality. A couple of tools have been developed over the past years to enable us in getting a better understanding of our client goals.Workshops, interviews and inquiries in various formats and settings are used to gather information on work processes and check company-wide support on innovative working environments. In the past we primarily focused on

the task performed by each employee. But we discovered that it was not sufficient to know just how much time someone spends behind the computer, on the phone or out of the office. The typology of both the organization and the people who work there is just as important when it comes to developing the right workspace concept. This results in three main variables which can vary endlessly: task, people and organization. Therefore we need to constantly fine-tune our tools.

The above chart gives insight into our design process and shows how our analyses serve concept development and how a concept grows into full-grown designs. Aside from this process-oriented method we are currently implementing ISO 9001 to ensure that our information and paper flow run as tightly as our design process.

in taskin peoplein organization

out of the box thinkingsharp analysisdown to earth thinking

how workshopshow interviewshow inquests

Core of the matter

Concept developmentAnalysisInitiative Final Design Execution

Solution

stay away from the obviousremain practicalutil ize our creative capacities

AppearanceAt Fokkema & Partners Architecten we all share a passion for innovative materials, shapes, colours and textures. We try to enrich every single project with these four elements in such a way that users get a feeling of surprise or just keep wondering. And then there’s light, of course. Natural or artificial, light is essential for experiencing our spatial concepts. Light makes our creations visible; it forms an integral part of the design. So in fact you could say that atmosphere and experience are determined by five major elements. The possible combinations are endless, just as music notes, if well combined, can result in countless melodies. Finding the perfect match that supports the design concept is our goal: either elegant in proportion or in a daring colour scheme, full of contrasts or in a harmonious way. Researching all possibilities and exploring unknown solutions all fuel our design passion.

SustainabilityFokkema & Partners Architecten have been involved in sustainable questions since the start of the firm in 1995. In the beginning we focussed mostly on energy related topics. An approach which led to rather abstract and distant solutions, like climate ceilings or compensation planting for CO2. Today, we ask ourselves whether sustainability isn’t much more a question of common awareness. The current process of sustainable development will only accelerate when everyone realizes the impact of their own behaviour and becomes aware of the possibilities to change it. Fokkema & Partners propose solutions to raise people’s awareness and give them insight into their own behaviour. Think of panels displaying current and past energy consumption so that people can understand the consequences of their actions. We also like to explore everyday, tangible solutions for our common challenge, such as using chairs completely made out of recycled material. And last but not least we believe in durability as a means of sustainability. Our designs are made to last, they are supported by durable materials and well thought-out

details. This approach leads to a variety of proposals, often following the guidelines of Greencalc, Leed or Breeam, but always in close collaboration with our clients.

RenovationRenovating buildings is an incredibly rewarding way to contribute to a sustainable environment. The design challenge is often formidable and requires a balancing act: respect for the original structure on the one hand, while on the other hand adding a new layer, making a building suitable for the next thirty years. One must be able to recognize the strength and beauty of the original structure and see its potentials before one can add new elements in a meaningful way. It’s our goal to create a coherent ‘new’ building that both contains its own history and reaches out to the future. Fokkema & Partners Architecten have renovated over 150.000 m2 in the past decade. By this experience we know that every renovation is a brand new challenge.

Projects

Unilever Brand Hub Europe, Rotterdam

Unilever Brand Hub Europe

At the end of 2012 Unilever decided to center all European Category Marketing Teams at the Head Office at Weena in Rotterdam, creating a true ‘Brand Hub Europe’. A challenging transformation was called for and within an equally challenging timeframe. The new interior represents the creative diversity of the company brands and its employees. It enables dynamic work processes, integration of test areas, brand experience areas, kitchens and mini laboratories. Colorful brand- or meeting area’s are spread like pebbles around a dark blue core. White shelves placed in different spacing make it possible to display the full bandwidth of Unilever products. In only six months time from design to realization, the 14.000 sq m brand hub has come to life.

Stadsdeel Nieuw-West, Amsterdam

Stadsdeel Nieuw-West

The offices for the department “Stadsdeel Nieuw-West” of the municipality of Amsterdam were renovated with a limited budget. The traditional layout of the Tuinstadhuis with enclosed corridors and separate offices was stripped entirely and a new design based on The New Ways of Working was implemented: an open plan concept with acoustic ceilings. Glass meeting rooms structure the area and the lounge and pantry areas bring a splash of colour to the floors. The selections of colours and patterns are inspired by the prevailing colours of the ’50. The 7th floor is shared as a special project environment with meeting rooms and touchdowns. The richness in culture of “Stadsdeel Nieuw-West” is especially portrayed in the graphics and signing. Unobstructed views from the offices almost invite the colourful Stadsdeel into the daily practice of the employees.

FrieslandCampina Innovation Centre, Wageningen

FrieslandCampina Innovation Centre

The FrieslandCampina Innovation Centre unites three main functions: a large pilot plant, offices and laboratories. The Innovation Centre transparently connects the different fields of research and boosts exchange of knowledge. A giant Milk Splash in the atrium welcomes visitors. Swirling through the atrium it not only expresses fascination for dairy, it also connects the reception desk with the experience centre. Modest, yet colourful furniture has been developed to optimally support work and testing processes in the laboratories. Visitors and employees can see the pilot plant from the coffee bar on the first floor. It is characterized by stainless steel pipes and barrels. A transparent meeting room even places the user in the centre of the high tech processes.

Meijendel, Wassenaar

Dunea commissioned Fokkema & Partners to make a renovation plan for two monumental barns and to build a new stable in the dunes of Wassenaar. The large barn, which was seriously dilapidated, was used as stables, the small barn as a visitor centre. Building a new stable, the visitors centre could be moved to the larger barn that was completely renovated and outfitted with a new clear interior. The silhouette of the new stable is designed in style with the existing barns, neither of which have a gutter. The storey high wooden doors on the head of each horsebox give the facade a graphic rhythm. The horse owner may open or close the door to decide whether the horse may be patted or not. In summer the fresh air flows in through the sliding doors, to cool the stable, and the warm air flows out by the light and ventilation strip in the ridge, hidden in the silhouette of the roof.

Stable Meijendel, Wassenaar

Allen & Overy, Amsterdam

Allen & Overynomination Gulden Feniks 2013

The Apollohouse is one of Amsterdam most striking monuments. The renovation and design of a new interior for this stately building ranged from entrance hall, restaurant and conference centre to the 450 workplaces for the staff. One of the main design principles was to bring back the old qualities in timeless way. This is achieved by restoring the original ceiling height and emphasizing the original clear structure of the building. To encourage and improve contact between the staff on different floor levels new stairs have been made to connect the office floors directly. These provide extra routing possibilities and views from one floor to at least two other floors. The materialisation and detailing of the new interior is inspired on the 1930’s but is also contemporary, high-end, light and timeless. The result is both classic and modern.

Eneco, Rotterdam

Eneconomination ARC 12

Eneco went through the transition from a traditional way of working to the New Way of Working, where nobody has one fixed workplace. Together with HofmanDujardin Fokkema & Partners Architecten designed the interior. Eneco World is divided into two zones; Eneco village and the workplace. In Eneco village people can work in an unconventional way. In a lively area in the vicinity of the espresso bar, auditorium and conference centre you can connect your laptop and start to work. This is as well the place to meet colleagues, to discuss or talk. But there is also room for private meetings and there are more quietly situated smaller rooms for concentrated work.

Stadhuis Amsterdam, Amsterdam

Stadhuis Amsterdam

The design of the Amsterdam City Hall is strikingly different from the average city council office. The temporary nature of the reconstruction is well reflected in the design. The project serves as a laboratory in which new ways of working and efficient use of space are tested. The outbreak of the economic crisis during the development stages has greatly influenced the final design. The result shows an example of how existing office buildings can be transformed to meet future requirements. The limitations imposed by the economic crisis have created new opportunities.

OVG, Rotterdam

OVGwinner of the Job Dura Award 2008

In Rotterdam OVG developed a sustainable office on top of the renovated Las Palmas building. The new head office of OVG is situated in this eye catching penthouse. In the design by Benthem Crouwel Architects, Fokkema & Partners Architecten created a very transparent interior emphasizing the building’s characteristics and connecting the interior to the outside world. Clear and spectacular views are supported by a very open team orientated office concept. By keeping all elements in the working space low, the magnificent view of the river is guaranteed from wherever you stand. The interior has a warm, international appearance in which the high level of detaili ng and the choice for exquisite materials are combined with a sturdy style. The nautical atmosphere of the ‘Kop van Zuid’ stil l breathes the teak, white and glass interior.

Faculteit Bouwkunde - TU Delft, Delft

Faculteit Bouwkunde, TU Delft

On May 13th 2008 the faculty building of Architecture burnt down. On September 1st 2008 the teaching resumed in the renovated building at the Julianalaan in Delft. Within a year all of 3000 students and 1000 people staff found a new home, 3500 m2 big. At the same time the concept of teaching and working were radically changed.

BNP Paribas Investment Partners Nederland

BNP Paribas Investment Partners Nederland recently moved into the Tripolis complex in Amsterdam. Being a typical organic shaped building the initial concept for the interior design is to react discreet to the many details and to strengthen the existing spaces. Partition walls are transparant with timber detailing based on authentic decorations by Aldo van Eyck.The original shape of the restaurant ceiling is made complete with the new seating object.

BNP Paribas Investment Partners Nederland, Amsterdam

Casuariestraat DGMRnomination gouden kikker 2013

Within a period of two months Casuariestraat no.5 has been transformed from an outdated office building which was difficult to let into a contemporary office building which is almost completely rented out. The energetic and technical level is improved from label F to label C. One of the main interventions has been the addition of glass panels before the existing façade. The variable angles of the panels result in a dynamic composition with a strong plasticity. The interior has become a light open space by creating large voids in the floors.

Casuaristraat DGMR, The Hague

Feadship SL 39

Feadship SL 39winner of the Dutch Design Award 2006

Fokkema & Partners Architecten was asked by Feadship to enter a competition for the design of the interior for the Feadship SL. The concept of the design entry is based on a flexible use of the spaces through sliding walls and rotating furniture. The colour scheme is based on natural wood colours and sand tones for the textiles.

Worklist

2013 Stadsdeel Nieuw-West Public Plaza Amsterdam Adjustment of façade and interior design of ground- and first floor 2.000 m² September 2014 2013 Gemeeentehuis Heerde Heerde Interior design for front and back offices of the city hall. 2.200 m² August 2014 2013 DSM Lab 6 Delft Interior for offices and open acces area of new laboratory building. 4.300 m² In process 2013 Stibbe Amsterdam Office interior for a lawfirm at zuidas in a new build with atrium. 12.700 m² In process 2013 Phoenixstraat 49 Delft Façade design for the former Chamber of Commerce building. April 2014 2013 NV Havengebouw Amsterdam Amsterdam Renovation of entrance and restaurant in a listed building by Dudok. 5.000 m² July 2014 2013 ROC Mondriaan Den Haag Renovation of two education buildings. 5.000 m² In process2013 Nauta Dutilh Rotterdam High-end Interior design for new office in First. 10.000 m² In process2013 IV-groep Sliedrecht Interior design for an engineering company. 2.800 m² July 20132013 IV-groep Papendrecht Interior design for an engineering company. 9.350 m² In process 2013 Private Residence Rotterdam Interior design and extension to a family home 240 m² February 2014 2013 First Reception Rotterdam Interior design of the common reception area for First Rotterdam. In process2013 Alliander Amsterdam Interior design of an office floor at a temporary location. 3.000 m² March 20132013 Vopak NL Rotterdam Design of an office interior. 2.400 m² November 20132013 EY Utrecht Utrecht Design of an office interior and implementation of the ‘WOTF’. 800 m² April 2014 2013 EY Amsterdam Amsterdam Design of an office interior and implementation of the ‘WOTF’. 1.050 m² In process 2013 Private Residence Den Haag Interior design for a family home. 200 m² February 20142013 EBN II Utrecht Renovation and design of an office interior. 2.400 m² March 2014 2013 Unilever Brand Hub Europe Rotterdam Complete interior design for the category brand hub 14.000 m² August 2013 2012 FSW Erasmus Rotterdam Renovation introducing a new interior concept. 4.000 m² December 2013 2012 Faculteit Industrieel Ontwerpen Delft Development and interiordesign of the labspaces. 500 m² In process2012 B30 Den Haag Dialogue phase of the PPPS for the CPB, BPL and SCPB. 20.000 m² January 20142012 Jodenbreestraat Amsterdam Implementation of the New Way of working. 14.400 m² November 20132012 KWR Nieuwegein Interior design for a water research centre in a new building. 4.500 m² In process2012 Muziektheater Amsterdam (Stopera) Amsterdam Pilot interior design ‘groupoffice’. 200 m² March 2013 2012 Stadhuis Almere Almere Interior design for front office and lobby for City Hall of Almere. 2.500 m² November 20132012 BOX² Achel (B) Interior design for an office. 1.000 m² September 20122012 AEB Amsterdam Renovation of the headquater and service area. 4.800 m² November 20142012 MAB de Kroon Den Haag Interior design of the semi-public atrium of a new highrise cluster. 700 m² March 2013

2012 DSM Smart CiTY Sittard Interior design for renovation of 4 office floors. 2.400 m² June 20132012 Ahrend Showroom Sint-Oedenrode Interior design of showroom and restaurant. 900 m² In process2012 UvA FMG Amsterdam Interior design for faculty FMG. 14.000 m² August 2014 2012 Meijendel Wassenaar Design and construction of a restaurant. 450 m² March 2014 2012 ASICS Leusden Design for shop with ASICS products. 600 m² December 20122012 Robeco Rotterdam Interior design for new office building in First. 16.000 m² In process2012 D.E Master Blenders 1753 Amsterdam Design of the headoffice of D.E Master Blenders 1753 5.600 m² July 20122012 Alliander Duiven Transformation of 5 existing buildings. 15.000 m² In process2012 Motrac Antwerpen (B) New interior for a logistics and transport company. 1.800 m² January 20142012 Vopak Rotterdam Design of an office interior. 1.050 m² September 2012

2011 UVA: inrichting REC Amsterdam Advice for new working concepts. July 2012 2011 Pramerica Several locations Feasibility study of existing offices in Amsterdam and Rotterdam. February 2012 2011 Norton Rose II Amsterdam Interior design of a law firm. 2.400 m² July 20122011 FrieslandCampina Regional Office Singapore Interior design of an office environment. 1.400 m² March 20122011 NIBC Bank N.V. XII The Hague Renovation of the 2th and 3th floor. July 20112011 Rabobank Woerden Analysis and concept development of an innovative office. 3.800 m² October 20112011 Stadsdeel Nieuw-West Amsterdam Feasibility study of the Tuinstadhuis in Nieuw-West. 11.000 m² October 20132011 Woonbron IJsselmonde Rotterdam Feasibility study of existing location in IJsselmonde. 2.000 m² December 20112011 CHDR Leiden IInterior design of an office, restaurant and research floors. 5.500 m² March 20132011 Dekkersduin The Hague Interior design of an elderly home for Zorggroep Florence. 4.000 m² September 20142011 Deloitte Amsterdam Interior design of a new office with a Breaam Excellent score. 30.000 m² In process2011 DPG Amsterdam Adaptation of an existing Fokkema interior for a new tenant. 2.500 m² March 20122011 DSM Heerlen Refurbishment of the head quarters of a multi-national. 8.000 m² May 2012 2011 Resor Amsterdam Interior design of the headoffice of a law firm. 800 m² November 20112011 Post NL Product Location Several locations Implementation of an office concept on several locations. December 20112011 NIBC Bank N.V. XI The Hague Facade renovation of the 60 building in NIBC building complex. 1.400 m² July 20112011 NIBC Bank N.V. X The Hague Interior design for the NIBC entrance hall. 300 m² July 2011

2010 Architextiles - Research on innovative use of textiles in interior architecture. April 20132010 CBG Utrecht Design & build tender in collaboration with Veldhoen+Company, 4.800 m² June 2012 implementation by Beltman Architecten.2010 Eneco Rotterdam Interior design of the new sustainable headquarters. 25.000 m² March 2012 in collaboration with Hoffman DuJardin. 2010 Westerlaan Rotterdam Loft appartments and office space on the top floor of Westerlaan. 1.000 m² December 2012 2010 UVA Amsterdam 3D studies for new working concepts. September 20112010 Casuariestraat, DGMR The Hague Renovation of interior and exterior facade. 4.000 m² March 20112010 Stadhuis Amsterdam Amsterdam Design of temporary interior for office and public service area. 4.000 m² December 2011 2010 TNT Express Brussel Call center design and look & feel for TNT Express. 700 m² November 20102010 HagaZiekenhuis The Hague Interior advice on several parts of the renovation. November 20122010 Rabobank GHN Roelofarendsveen Interior design and identity development. 5.000 m² October 2012 2010 TNT Beatrix-toren The Hague Refurbishment of and introduction of new ways of working. 28.800 m² November 20122010 RET Rotterdam Design for the RET headquarters. 10.000 m² October 20102010 Stadhuis Voorburg-Leidschendam Voorburg Study for relocation of the city hall offices and council room. 8.000 m² On hold2010 Arnold & Siedsma Eindhoven Refurbishment of an office in coorporation with Ahrend. 220 m² November 20102010 Ernst & Young Venlo Complete interior design of an office environment. 1.800 m² October 20122010 Foruminvest Laren Complete interior design of an office environment. 600 m² February 20112010 Vanbreda Amsterdam Interior advice for an office environment. 200 m² May 20102010 Loyens & Loeff Amsterdam Interior design of an office environment. 17.000 m² February 20112010 Tilburg University Station Tilburg Preliminary design for the public square at a trainstation. In process2010 DIF Amsterdam Complete interior design and renovation of an office environment. 500 m² September 20102010 SHP Gemeente Amsterdam Amsterdam Expansion of a former interior design of Fokkema & Partners. 700 m² December 20102010 HEJA Projectontwikkeling Breda Interior office renovation of a historic building. 1.300 m² May 20112010 DSM Sittard Building renovation & concept development of an innovative office.30.000 m² June 2013

For more projects (1997-2009) see our website: www.fokkema-partners.nl

Fokkema & Partners Architecten BVPhoenixstraat 49 B2611 AL Delft

T +31 15 215 8281info@fokkema-partners.nlwww.fokkema-partners.nl

ir. Laura Atsmair. Diederik Fokkemair. Marieke van Schaaijk

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