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Spring 2011Dr. Norita Ahmad

Project Presentation

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Investing in IT/IS has become a priority for businesses.

IT/IS will support a companys bussiness strategy.

IT/IS simplifies complex tasks.

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Client organization and description: Founded in the 1970s by Richard Branson

Brand Name suggested by a colleague

Started as a records business

Today they have more than 200 companies across 30 countries

All their companies are separated

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At the beginning of the 21st century, they started selling their storesto other companies

Selling the stores gave virgin more flexiblity and limited the risks

Branded venture capital house

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Highest quality of service and the best product knowledge

Entertainment retailer

Customer relations and feedback

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Customer and supplier intimacy

Customer relations Bargaining power over suppliers They only pay for the products that they have sold. (Consignment)

Competitive advantage

Shopping experience Well trained workers After sales service

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Inventory system Up to date products Recommended for you

In store computing (Kioski)

Faster access to products

Online shop

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Competitors= Many

In terms of CDs, electronics and books:

Electronics Books CD

I STYLE Magrudys Carrefour Jackies Borders Spinneys Sharaf DG

In terms of unique products(collectibles):

None in the middle eastern region

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Suppliers:

Local suppliers=Faster and easier to reach but limited

International suppliers=Up to date products and many are available

Consignment give the power to virgin over local suppliers

Virgin has the power as there are many international suppliers

New market entrants:

Easy entrance

But hard to compete

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Customers:

Reaches by: advertisement, word of mouth and sponsoring events

Targets: Younger generations(teenagers)

In terms of collectibles virgin has power over customers

In terms of other products the customers have power

Substitutes:

No substitutes in multiple Entertainment products.

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Introduction:

Is a family owned engineering adhocracy.

Established in 1994 as a partnership.

Provides construction and architectural design supervision.

Over 120 full-time employees across 2 branches.

Based in Abu Dhabi.

Participates in many governmental projects.

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Business Model:

Providing highly experienced and reliable advice.

Not to follow strict engineering principles and try to innovate.

To have a sufficient budget for IT investments. Provide all company personnel with computer access on their disks.

Pursue innovative projects that expands the companys knowledge.

Business Strategy: Flexibility and to adapt to changing market needs.

Cost minimization.

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IT Strategy:

An interactive website that provides company overview.

Employed IT specialists.

To have a social network presence (twitter, YouTube).

Basic extranet.

Create a single database for both branches.

CRM to update customers with feedback via E-mail.

SCM for weekly or monthly office equipment suppliers.

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Competitors:

One main competitor, Deewan.

Forces Bainona to keep on the lookout for potential customers.

Customers: Many consultancies=Power to the customer.

Increasing expenditures on marketing.

Suppliers:

The real suppliers are the employed engineers themselves.

Many engineers=Power to Bainona.

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New Market Entrants:

Not too much costs involved in establishing the business.

But finding veteran engineers and employing them is difficult.

For long term survival reputation is necessary.

Substitutes:

Many substitutes which provide same core service.

No alternatives

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This presentation provided us with our firstserious chance at coming into contact with

the business world first hand.

We realized that IT/IS are being considered inall fields of work.

We were able to utilize second life to conductthis presentation, which made the process of

completing it much more interesting, andhopefully as you may have witnessed, muchmore compelling.