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THE ROLE OFPRODUCTION

ORGANIZATION

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INTRODUCTION

Modern manufacturin can a!!umeman" tec#no$o" and orani%ationa$form

T#i! &ou$d !eem to e'c$ude ac$a!!i(cation )a!ed on c$ear cut

Ho&e*er+ man" idea! #a*e )een ,ut

for&ard to interate t#e *ariou!reconi%a)$e t",o$oie! &it#in!"!tematic frame &or-

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PRODUCT LIFE C/CLE

Eac# ,roduct ma" #a*e a di0erent $ifec"c$e

PLC determine! re*enue earned Contri)ute! to !trateic mar-etin

,$annin Ma" #e$, t#e (rm to identif" en

a ,roduct need! !u,,ort+ rede!in+rein*ioratin+ &it#dra&a$+ etc

Ma" #e$, in ne& ,roduct de*e$o,ment,$annin

Ma" #e$, in foreca!tin and manainca!# 2o&

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PRODUCT LIFE C/CLE4 GRAPHSales

Time

Development Introduction Growth Maturity Saturation Decline

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4TAGE4 OF PLC

INTRODUCTION6LAUNCH

GRO7TH

MATURIT/ 4ATURATION

DECLINE OR 7ITHDRA7AL

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INTRODUCTION/LAUNCH:

Ad*erti!in and ,romotion cam,ain!

Taret cam,ain at !,eci(c audience9

Monitor initia$ !a$e!

Ma'imi!e ,u)$icit"

Hi# co!t6$o& !a$e!

Lent# of time : t",e of ,roduct

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GRO7TH

Increa!ed con!umer a&arene!!

4a$e! ri!e

Re*enue! increa!e

Co!t! < ('ed co!t!6*aria)$e co!t!+ ,ro(t!ma" )e made

Monitor mar-et : com,etitor! reaction9

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MATURIT/

4a$e! reac# ,ea-

Co!t of !u,,ortin t#e ,roduct dec$ine!

Ratio of re*enue to co!t #i#

4a$e! ro&t# $i-e$" to )e $o& Mar-et !#are ma" )e #i#

Com,etition $i-e$" to )e reater

Price e$a!ticit" of demand9

Monitor mar-et : c#ane!6amendment!6ne&!trateie!9

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4ATURATION

Ne& entrant! $i-e$" to mean mar-et i! ?2ooded@ Nece!!it" to de*e$o, ne& !trateie! )ecome! more

,re!!in 4earc#in out ne& mar-et!

Lin-in to c#anin fa!#ion!

4ee-in ne& or e',$oitin mar-et !ement! Lin-in to Boint *enture! : media6mu!ic+ etc

De*e$o,in ne& u!e! Focu! on ada,tin t#e ,roduct Re

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DECLINE OR 7ITHDRA7AL

Product out$i*e!6outro&! it! u!efu$ne!!6*a$ue

Fa!#ion! c#ane

Tec#no$o" c#ane!

4a$e! dec$ine Co!t of !u,,ortin !tart! to ri!e too far

Deci!ion to &it#dra& ma" )e de,endent ona*ai$a)i$it" of ne& ,roduct! and et#erfa!#ion!6trend! &i$$ come around aain9

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OPERATION CONTROL

In order to ,$a" t#eir ro$e! e0ecti*e$"+t#e ,rocedura$ function! mu!t )e a)$eto monitor t#e ,roduction ,roce!!

It !#ou$d uide a$on it! &a" &it#time$" micro adBu!tment

7e can rou, t#e!e function! toet#er

in t&o !,ecia$i%ed !oft&are modu$e In*entor" and order manaementIOM

4#o, 2oor contro$4FC

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FROM mr, to MRP

ma!ter ,roduction !c#edu$em,!

Materia$ reuirement ,$anninmr,

Ca,acit" reuirement ,$annincr,

MANUFACTURING RE4OUR4E

PLANNINGMRP

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PRODUCTION FACILIT/

A manufacturin com,an" attem,t! toorani%e it! faci$itie! in t#e mo!t e0ecti*e &a"to !er*e t#e ,articu$ar mi!!ion of eac# ,$ant

One of t#e mo!t im,ortant factor t#atdetermine t#e t",e of manufacturin i! t#et",e of ,roduct! t#at are made

!ome ,roduct #a*e di0erent !#a,e+ !i%e!+ and

di0erent ,erformance and t#e" are intend todi0erent mar-et! to indicate #i# ,roduct*ariet"

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T/PE4 OF PRODUCTIONFACILIT/

Lo& ,roduction uantitie! in t#erane of 1 to 1 unit!

Medium ,roduction uantitie! in t#erane of 1 to 1+ unit!

Hi# ,roduction uantitie! in t#erane of 1+ to mi$$ion of unit!

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LO7 PRODUCTION

T#e t",e of ,roduction faci$it" u!ua$$"a!!ociated &it# uantit" rane from 1 to1 unit!

T#i! are main$" for Bo) !#o, t",e oforani%ation

T#i! -ind of faci$it" i! u!ed in !,ace

ca,!u$e!+ air craft and !,ecia$ mac#iner" T#i! t",e of ,roduction i! referred to

('ed ,o!ition $a"out

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MEDIUM PRODUCTION

T#e t",e of ,roduction faci$it" u!ua$$"a!!ociated &it# uantit" rane from1 to 1+ unit

T#i! are main$" for )atc# ,roductiont",e of orani%ation

T#i! t",e of ,roduction i! referred toce$$u$ar $a"out

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HIGH PRODUCTION

T#e t",e of ,roduction faci$it" u!ua$$"a!!ociated &it# uantit" rane from1+ to mi$$ion of unit!

T#i! are main$" for ma!! ,roductiont",e of orani%ation

T#i! t",e of ,roduction i! referred to,roduct $a"out

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T/PE4 OF PRODUCTIONORGANIZATION

T#e con!truction

T#e re,etiti*e

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