MCS presentatie de toekomst van mobile in b2b
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Presentatie in de SS Rotterdam ter gelegenheid van het 15 jarig bestaan van MCS. Wat zijn de interessante
Transcript of MCS presentatie de toekomst van mobile in b2b
Volg Vincent Everts livein zijn elektrische Leaf
- Live auto lifestats- Live streaming video- Live Google maps- Twitter met bestuurder- Twitter met de auto- Interviews
Not always good!
Connected Cars
Olie Future?
Vincent Everts?
Innovation acceleration
Innovation study trips:2007: Korea2008: China2009: Russia2010: Brazil
Tudou.com earlier then YouTube
Social Media
2.0
• Mijn Tools
Videoblogger
Talk to Me!
• 2007 Twitter: Whats hot?
• 2009 4Square Which locations are hot?
• 2012 Highlight: Location based social media
Location based Social Media
White pages Appje
Whit.li api
4G mooie toekomst
Lytro camera
Measure yourself
Bodymedia
The connected everything
Security Games
€100.000/atleet
$300Miljoen CCTV
1000 Miloenbudget
Kassa Woonveilig
• 12MM dik
• 10 sec boot
• super screen
• 10H batteries
WeVideo
Urthecast Earth HD streaming
• Tablets everywhere!
Internet is pain!
time consumption Web 1.0 Viral Marketing (PP) travel
RSS Explained Web 2.0 Kindle
explained Marketing 2.0 Google Adwords TudouGoogle Docs Online video elections 2.0
Multitasking Twitter Amazon Yubby Co-Creation
Google Streetview Online collaboration Social tools
Dell Sucks Support 2.0 Viral Marketing
Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebaynews resume VMS Google trends
What are we going to talk about?
7
51
TV: 39% 178 min.
Radio: 33% 151 min.
Internet: 19% 86 min.
Newspaper: 6% 20 min
Magazines: 4% 18 min
How do we spend our time?
4%6%
19%
33%
39%
TV RadioInternet NewspapersMagazines
• $32 billion sales• 1 Billion searches/day• Money from Adwords• Almost nothing from
Youtube, Google earth/map, gmail, apps etc
Google adwords
•Easy to set-up•Easy to budget•Price per keyword
Also onYouTube
1991
1994
1996
1997
1999
2000
2001
9200 Nokia
2002
2005
Andy Rubin
2007
2007
2008
2008
Developers
71
Andy Rubin
We are building an industrial/corporate
Android
BYODCYOD
85% doet het!25% recht!
45% werkt eraan!
50% mag het niet50% doet het toch
50% is bereidt
1 miljardWhatsApp berichten per dag
87
88
89
Wordprocessing 1951
Wordprocessing 1985
Wordprocessing 2008
Online collaborationRevisionscompare
Office 365
Social bookmarking del.icio.us
Web 2.0 startpagina Netvibes & iGoogle
Online to do lists Ta-da list & Remember the Milk
Peer production news Digg & eKudos
Photo management Flickr & Picasa
Web wordprocessing Google Docs
Online calendar Google Calendar
Project management Basecamp
Mindmapping Mindmeister
Web 2.0 software
12
IMPACT ON BUSINESS
17
Online bestedingen
2011: 10 billion euro
2009: 9 billion euro
bron: thuiswinkel.org
Web-influenced 48 miljard
ProductinformatieSocial tools
90% social tools
Product info
Social tools
what else do people buy
what do they recommend?
Tags of clients
What do they buy in the end?
what else?
Description of customers
reviews of the customers
review of the reviews
beta
YouTube uploadsper minute
0
11
22
33
2007 I 2007 II 2008 I 2008 II 2009 I 2009 II 2010 I 2010 II
Who talks
Blogs demografie
Bron: Technorati 2008
Free
Professional
7 guidelines
1. Know what you are doing2. Avoid marketing talk3. Keep it fresh4. Reinforce company’s core values5. Encourage employees to use it6. Create blogging policies7. Have fine print
RSS
Social Networking
Customer service
“What are you doing in 140 characters”
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
The world is obsessed with Facebook
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
15th March 2012 – Social Media at Atradius / Rhian Thomas / Volendam Page
• s
Web 2.0 Trend:Co-Creation
49
Social Media
2.0
www.vincente.nl
www.yubby.com
www.interimic.nl
www.twitter.com/vincente
+31647180864
Vincent Everts
