Sustainable market transformation

Or how to change the rules of the game in theory and in practice?

Voedsel schaarste

“Hoe kan Douwe Egberts zijn positie inzetten om de vraag van consumenten naar duurzame koffie te vergroten? Dit

zou helpen bij het voorkomen van schaarste”

Agriculture: The most unsustainable sectors

© NewForesight 2012- all rights reserved

0

50000

100000

150000

200000

250000

300000

1980 1990 2000 2010 2020 2030 2040 2050

World GDP in billions of USD

0

5

10

15

20

25

30

35

40

45

50

1500 1550 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050

Pe

taca

l/d

ay

Year

Global Food Demand

1,8 2,3 2,8 3,3 3,8 4,3 4,8 5,3 5,8 6,3 6,8 7,3 7,8 8,3 8,8 9,3 9,8

1900 1915 1930 1945 1960 1975 1990 2005 2020 2035 2050

Po

pu

lati

on

(b

illio

ns)

Year

World Population Forecast

0,2

0,3

0,4

0,5

0,6

1950 1960 1970 1980 1990 2000 2010 2020 He

ctar

es

of

Ara

ble

Lan

d p

er

pe

rso

n

Year

Diminishing Arable Land

Colliding trends

© NewForesight 2012- all rights reserved

R- Sustainability B+ Price

Pressure to Increase income

Increase yields, quality, production

Diversify income

Increase size farms

Leave sector

Costs cutting

Branding/ Added value

R- Investments

High risk for banks

No access to finance

Consolidated buyer markets

Smallholder intensive

Unequal access to market

information

R- Price

Low differentiation

Low bargaining power

Low investment

Low price/ margins

R- Development

Ineffective governments

Low level development

Low productivity and quality

Ineffective social, environmental

policies Ineffective local

NGOs and unions

Low support for producers

Untransparent value chains

No market demand for sustainable products

Used as hidden ingredient

Unsustainable sectors

© NewForesight 2012- all rights reserved

Unsustainable sectors

© NewForesight 2012- all rights reserved

Governments not able to correct it

=

Systems fail when

Markets stimulating unsustainable behavior

+

+ +

+

4 steps to an efficient, scalable agri finance market

Independent Assessors & Accountants

Producer Organizations (agriculture, dairy/livestock, aquaculture, forestry)

Training & quality control

SCOPE Assessment

Step I

SCOPEinsight Portal

Rating Profile

Asse

ssme

nt

rep

ort

Step II

Access to inputs, markets and financial services

Banks

Traders

Input Suppliers

Insurance Companies

Step III

Access to BDS and Capacity building services

Step IV

© 2012 SCOPEinsight®. All rights reserved.

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