Duivenvoorde2stripped 2010
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[email protected] Dia 1/12 Sponsors: Subsponsors: Stichting Leerstoel eMarkting & Distance Selling Het internettijdperk is pas begonnen Impact en toekomstverwachtingen
description
Duivenvoorde lezing 2010
Transcript of Duivenvoorde2stripped 2010
Dia 1/12
Sponsors:
Subsponsors:
Stichting Leerstoel eMarkting & Distance Selling
Het internettijdperk is pas begonnenImpact en toekomstverwachtingen
From social cohesion toGroup identification
From supply driven policies todemand driven support
Problem/need
comparisonsite
Google/yahoo
brandsites webshops
Choice/ decision shop/dealer buying
decision
Orientation
Trading sites
Research/information
Communication
Action
orientation
Surfing, chatting, twitter,google
Problem/need
comparisonsite
Google/yahoo
brandsites webshops
Choice/ decision shop/dealer buying
decision
Orientation
Trading sites
Research/information
Communication
Action
orientation
Surfing, chatting, twitter,google
deliv
er
yClic
k an
d
colle
ct
Problem/need
comparisonsite
Google/yahoo
brandsites webshops
Choice/ decision shop/dealer buying
decision
Orientation
Trading sites
Research/information
Communication
Action
orientation
Surfing, chatting, twitter,google
customers
Trends: customers
Digi-immigrants and digi-nativesMoment drivenLess loyalGroup identificationBehaviorbased groupingAssociations and virtual based
Identificatie, associatie en realisa
tie
Social networks
User Generated Content
blogs
Micro blogs
Media sharing
Social news
Ratings and reviews
Forums
Virtual worlds
Associatie:
Trends: companies
New forms of collaborationNew business modelsNew relationship with suppliers and customersMean, lean and agileFocus on competence and added values
Nieuwe business
modellen
Nieuwe relaties
New business models
Free (Google,Marktplaats)Subscription based (flatfee) (Telecom)Service based (Ryanair)Competence based (Katoen Natie)Relationbased (retail)
internetcustomerFactory/
supplier
webshop
logistics
storage
communication
retailer
New media
Classic media
internetcustomerFactory/
supplier
webshop
logistics
storage
communication
retailer
New media
Classic media
Customer relationProductrelation
Trends; Technology
MobileCommunicationIdentificatonConverging
Technology faciliteert
veranderingen
Alles vloeit samen: convergentie
Gedrag: gebruiker en moment bepaalt
Techniek: ondersteunt het individuele gedrag: always online “internet of things”
Maatschappij: transparantie, internationaal, disharmonie
Bedrijven: samenwerken, focus, associatie: einde zelfstandige entiteit
The challenge
Knowing and understanding your customerAnalyse behavior and communicate personal and individualAnalyse and learnUnderstand, associate and communicateLook at your offerings based on customer preference
Luister, leer
begrijp en
communiceer
