Achmea 2020

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#SOCIETY30 RONALD VAN DEN HOFF

description

Key Note Society30 to Achmea communication department. Zeist, The Netherlands. October 2012.

Transcript of Achmea 2020

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#SOCIETY30

RONALD VAN DEN HOFF

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ZOMBIE CASINOCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEARS IN JAIL

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“ANYBODY THINKING WE COME OUT

OF THIS RECESSION AND GET BACK

TO BUSINESS AS USUAL

IS DEEPLY MISTAKEN.”

Don Tapscott

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ZOMBIE BLOOPERS

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ZOMBIE BLOOPERS

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BEFORE 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

SOCIAL REVOLUTION

SOCIAL REVOLUTION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

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Visual: Marco Derksen, Upstream.

“MOVE FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.

Organizations

Stakeholders

1.0 2.0 3.0

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SIMPLE, SMART, SHARING & SUSTAINABLE

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CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

ZP

TREND 1

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VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

TREND 2

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DATA:REAL TIME

QUANTIFIED SELF

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VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

REDISTRIBUTION

PRODUCT SERVICE SYSTEM

COOPERATIVE LIFESTYLE

TREND 3

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COOPERATIVE LIVESTYLE

data by

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COOPERATIVE LIVESTYLE

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VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

TREND 4

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3RD SPACE

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3RD SPACE

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VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

TREND 5

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LIFETIMELEARNING

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TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES “Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

MONEY

+ TIME

+ ATTENTION

TREND 6

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VALUE NETWORKS.

THE MESH:COLLECTION OFSOCIALECONOMICENTITIES

SOCIAL NETWORK

COLLABORATION

&

VALUE CREATION

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THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

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VIRTUAL LAYER OF

KNOWLEDGE & TALENTS

3RD SPACE

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PHYSICAL MEETING ROOM

&

VIRTUAL MEETING ROOM

3RD SPACECOLLABORATIONSOFTWARE

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TAICHI

SHARE THEABUNDANCE:

MAX STRATEGY

BOOKPRESENTATIONS

NETWORKEVENTS

TRY OUTSESSIONS

RESERVATION-PMS-3RD SPACESOFTWARE

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Kun je het werken noemen als je zo geniet,

zit ik daarom zo graag bij Seats2meet.

De lunch is een grote belevenis,

het lijkt elke dag wel kersmis.

Inspirerend, servicegericht, netwerken, dat alles onder 1 dak,

maakt mij excelleren in mijn vak!

@CarmenVriesema

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“Wat is de beste plek voor een vergadering met 10

mensen op of vlakbij van Utrecht CS?”

-frankmeeuwsen: “@WillemDudok seats2meet.com

#s2m    

-okparking: “@WillemDudok seats2meet”    

-paulvereijken: “@WillemDudok @Seats2Meet ”

-pvantees: @WillemDudok dat zou Seats2Meet

moeten zijn #s2m ... zie dat ik niet de enige ben met

die suggestie.”

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0 2 4 6 8

“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”

SURVEY UVA UNIVERSITYN=104 LIKERT SCALE

“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

BUZZ

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SOCIAL MEDIASTRATEGY

V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT CURATION

V

V

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SALES

MARKETING

PR MANAGER

RESERVATIONS

WEBMASTER

PURCHASING

F&B MANAGER

HR MANAGER

TRUST AGENT

RELEVANCE ANALYST

DATA PILOT

HOLISTIC COACH

ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN

CONTENT CURATOR

NETWORK FACILITATOR

CLOUD SERVICE BROKER

3RD SPACE

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INNOVATION HAS OPPONENTS

NARROW MINDED AND NAÏVE

PEOPLE NOT REALIZING WHAT THEY OPPOSE

WAS ONCE UPON A TIME INNOVATIVE