Post on 14-Feb-2017
Phase 1: Pre-seasonDude, where’s my show?• Planyourtradeshowayearinadvanceandwalktheonesyou’rethinkingofattending
• Takenoteofwhoisthereandwhetherbusinessisbeingdone,someshowsaremarketingoriented
Make a list, check it twice• Makealistofthebuyersyou’dmostliketosee• Cross-referenceyourlistwiththeshows’registeredretailers• Determinewhichshowstoattend
Phase 2: Pre-ShowMake friends in high places• Befriendyourtradeshowrepandaskforalistofbuyersattending
• Requestprimeboothplacementandintheareaofbrandslikelytoattracthighfoottraffic
• Combitforthebuyersyouwanttoseeandscheduleboothvisits
It’s not stalking; it’s being resourceful• Searchonlineforbuyers’picsfromkeyaccountsandbeabletorecognizethem
• Youcan“justhappentobewalkingby”theirboothastheytakeabreakbetweenappointments
• Spotthem,thentrytosnagtheirattention—subtletyiskey
Brand, booth and beyond• Letyourboothtellyourbrandstorywithcreativesignageandgraphics
• Presentyourproductsasifthey’reinaretailsetting• Remember:yourproductlineisthemainattraction:notthepresentation
Human element• Ensureyourstaffiswellversedonyourbrandandproducts• Letthemknowyouexpectthemtobevisibleandengaging—havethemstandinfrontoftheboothandmakeeyecontact
Phase 3: ShowtimeFeet on the floor• Ifyouhavedowntime,walktheshowtogetavibeofwhatelseishappening.Theseobservationscanhelpyoudecidehowtoplanfornextseason’sshow.
Vigilance• Bevigilantaboutgettingcontactinfofromyourboothvisitors.Mostshowswillprovideascannerforasmallfeeorevenforfree.Useittoscanthebadgesofvisitorsandputthatgoldeninfoeggsomeplacesafe.
Phase 4: Post-ShowBe a follower• Followupwitheveryoneyoumet,anddon’tbeafraidtopickupthephone
• Sendvisualfollow-upsviacustomizedlinesheets/catalogs/lookbooks
Discourage not• Didn’tmeetyoursalesgoals?Don’tgetdiscouraged.Bepersistent,consistentandfriendly.Rememberthattoday’snoistomorrow’syes.
Just a Phase: Cutting the Tradeshow Haze
Contact UswwwNuORDER.com
info@NuORDER.com
+1 310 954 1313
9-6 PST, M-F
2015NuORDERInc.|AllRightsReserved.