Marcom 2011 Business Modelling

Post on 01-Nov-2014

1.363 views 5 download

Tags:

description

Presentation given at Marcom 2011 at Amsterdam RAI, Netherlands. June 2011.

Transcript of Marcom 2011 Business Modelling

Drs. Rutger van der Lee

NextBusinessmodelling

Wat leven we in mooie tijden!

Ons gedrag verandert!

Vraagt om aanpassingen..

Zeker wanneer markten overvol raken…

Transparantie & Connectivity

It’s not the strongest species that survive,Nor the most intelligent

But the one most responsive to changes

Charles Darwin

Prof. Dr. Wim Veen: Homo Zapiens

‘changing the rules of the game..’

Uit: Military Formats in Business (www.mfib.nl)

Alexander Osterwalder

NextBusinessmodelling

Business model innovation is about new ways of creating, delivering and

capturing value

www.businessmodelgeneration.com

customer segments

key partners

cost structure

revenue streamsdistribution

channels

customer relationships

key activities

key resources

value proposition

images by JAM

Apple iPod/iTunes

Show me the money!

PSP/Xbox vs Wii

Hardcore gamersHigh performance Console

Hardware verkopen met verliesRoyalty’s

PSP/Xbox vs Wii

Hardcore gamers

High performance console

Hardware verkopen met verliesRoyalty’s

Gewone gamers

‘Gezins’ console

Winstgevende hardware verkopenRoyalty’s

Outsourcing/partnering?

customer segments

key partners

cost structure

revenue streamsdistribution

channels

customer relationships

key activities

key resources

value proposition

images by JAM

OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

PARTNERNETWORK

KEYRESOURCES

CANVAS OVERLAY

images by JAM

OFFER

DISTRIBUTION CHANNELS

CUSTOMER RELATIONSHIPS

CUSTOMERSEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEYACTIVITIES

PARTNERNETWORK

THE BUSINESS MODEL CANVAS

building block

building block

building block

building

block

building block

building block

building block

building

block

building block

building block

building block

DescribeEvaluateInnovate

Business modelling is visualiseren & werken met maquettes

www.nextacademy.nl

NextBusinessmodelling juli/augustus

Opleiding Social Media t.w.v. € 3.000,-

Vul de Social Media Quiz in

en maak kans op

Dé internetopleider van NederlandWe zien u graag op onze stand (104)