Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

70% of CEO’s do nottrust marketeers.

Why not?

Changing markets.

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

1. SNEL VERANDERENDE MARKT

Oude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.

“The advertisers have lost the way in the digital ecosystem. Advertisers ask for a limited set KPI’s which measure

true effect.”

-IAB Whitepaper

Do not waste time on deceiving details.

Tactics VS strategies.

What are yourobjectives?

And what do they do?

TALK ABOUT MEKNOW ME PICK ME LIKE ME

TALK ABOUT MEKNOW ME

People get to know about you by seeing your brand or one of your messages.

PICK ME LIKE ME

TALK ABOUT MEKNOW ME

People get to know about you by seeing your brand or one of your messages.

People pick you when they buy something or express their purchase intentions.

PICK ME LIKE ME

TALK ABOUT MEKNOW ME

People get to know about you by seeing your brand or one of your messages.

When someone opts-in to messages from your brand, they show interest.

LIKE ME

People pick you when they buy something or express their purchase intentions.

PICK ME

When someone opts-in to messages from your brand, they show interest.

By sharing and talking about you, people get their peers to know you.

People pick you when they buy something or express their purchase intentions.

People get to know about you by seeing your brand or one of your messages.

LIKE ME TALK ABOUT MEPICK MEKNOW ME

Which channels shouldwe use?

Which channel is moste!ective for what objective?

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Which channel has the most impact?

TALK PICK

LIKE

KNOW

Which channel has the most impact?

How cost-e!icientare we?

What is the output of our investments?

Facebook" 1 000

banners" 1000

twitter" 2 000

Website" 5 000

Linkedin" 500

mail"2 500

adwords" 2 000

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Which channel has the mostcost-e!icient impact?

Which channel has the mostcost-e! icient impact?

Are we doing well?

Compared to last month,have we made improvements?

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FacebookTwitterWebsite

Discover evolution, discover patterns.

FacebookTwitterWebsite

Discover evolution, discover patterns.

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PAID MEDIA

AdWords, Facebook Ads

OWNED MEDIA

Website, Mailchimp,Clang, Campaignmonitor

EARNED MEDIA

SEO

BORROWED MEDIA

Facebook, Twitter,Youtube, LinkedIn

CSV IMPORT

For more exotic channels.

anthony@darwinanalytics.comfounder & head Darwin Analytics

darwinanalytics.com