SILENTGENERATION

BABY BOOMERS GEN X GEN Y GEN Z

1933 - 1945 1946 - 1964 1965 - 1979 1980 - 1994 1995 - 2010 2011 - …

GEN ALPHA

DNA GEN Y

uniek authentiek

DIY->DIT

slash

horizontale structuren

(digitale) netwerker

technology savvy

creatief

transparant

betekenis ervaring

efficiënt

flex

work life balance

co-creatie delen

young

MEgoed opgeleid

GEN Y

2005

GEN Y1980 - 1994

2016

2015 / 2016

2015 / 2016

2015 / 2016

amelie@trendwolves.com

amélie rombauts

amélie rombauts

@AmelieRombauts

amelie@trendwolves.com

+32 495 512 996

filip lemaitre

@fFilipLemaitre

filip@trendwolves.com

+32 473 839 877

filip lemaitre

www.trendwolves.com

GEN Y Hoe zijn gen Y ouders?

(digitale) netwerker

uniek authentiek

DIY

slash

horizontale structuren

technology savvy

creatief

transparant

betekenis ervaring

efficiënt

flex

work life balance

co-creatie delen

goed opgeleid

young

ME

HOE MILLENNIALS HET GEZIN HERTEKENEN

framilyde; v.; meervoud: framilies; samenvoeging van het Engelse friends en family; een netwerk van vrienden, bloed- en aanverwanten als vervanger van familie; trend binnen het gen Y-gezin.

/FRIEND

/PARTNER

/PARENT

/ME

/ME

/PARTNER

/PARENT

/FRIEND

/ PARENT

2020 ->1 kind/gezin

2005 -> 2014 25% meer singles14% meer koppels zonder kinderen in EU

1/3 gezinnen = 1 pers. (steden -> 1/2) Eurostat

characteristics

Gen Young Parents tend to live by softer educational values than previous generations. They’re more open-minded, optimistic, encouraging and show more empathy.

Degree, career choice and salary are of no importance. Gen Young Parents want their children to find happiness in the first place and do a job they’re passionate about instead of one that looks good on paper.

FOMU

FU FOMU

They don’t relate to in-your-face-marketing and clichés of perfect traditional families.

Gen Young Parents feel a genuine aversion towards everything fake.

They don’t want to be addressed as a parent either, because they’re much more than just a mom or dad.

Be aware that Gen Y Parents don’t like to be told what to do or that your product will make them better at their parenting job. What they really look for is a partner that helps them with a tailor-made solution to their problems.

Nowadays, the approach of brands is rather more subtle but the desired effects are almost the same.

amelie@trendwolves.com

amélie rombauts

amélie rombauts

@AmelieRombauts

amelie@trendwolves.com

+32 495 512 996

filip lemaitre

@fFilipLemaitre

filip@trendwolves.com

+32 473 839 877

filip lemaitre

www.trendwolves.com