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Framily
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Transcript of Framily
SILENTGENERATION
BABY BOOMERS GEN X GEN Y GEN Z
1933 - 1945 1946 - 1964 1965 - 1979 1980 - 1994 1995 - 2010 2011 - …
GEN ALPHA
DNA GEN Y
uniek authentiek
DIY->DIT
slash
horizontale structuren
(digitale) netwerker
technology savvy
creatief
transparant
betekenis ervaring
efficiënt
flex
work life balance
co-creatie delen
young
MEgoed opgeleid
GEN Y
2005
GEN Y1980 - 1994
2016
2015 / 2016
2015 / 2016
2015 / 2016
amélie rombauts
amélie rombauts
@AmelieRombauts
+32 495 512 996
filip lemaitre
@fFilipLemaitre
+32 473 839 877
filip lemaitre
www.trendwolves.com
GEN Y Hoe zijn gen Y ouders?
(digitale) netwerker
uniek authentiek
DIY
slash
horizontale structuren
technology savvy
creatief
transparant
betekenis ervaring
efficiënt
flex
work life balance
co-creatie delen
goed opgeleid
young
ME
HOE MILLENNIALS HET GEZIN HERTEKENEN
framilyde; v.; meervoud: framilies; samenvoeging van het Engelse friends en family; een netwerk van vrienden, bloed- en aanverwanten als vervanger van familie; trend binnen het gen Y-gezin.
/FRIEND
/PARTNER
/PARENT
/ME
/ME
/PARTNER
/PARENT
/FRIEND
/ PARENT
2020 ->1 kind/gezin
2005 -> 2014 25% meer singles14% meer koppels zonder kinderen in EU
1/3 gezinnen = 1 pers. (steden -> 1/2) Eurostat
characteristics
Gen Young Parents tend to live by softer educational values than previous generations. They’re more open-minded, optimistic, encouraging and show more empathy.
Degree, career choice and salary are of no importance. Gen Young Parents want their children to find happiness in the first place and do a job they’re passionate about instead of one that looks good on paper.
FOMU
FU FOMU
They don’t relate to in-your-face-marketing and clichés of perfect traditional families.
Gen Young Parents feel a genuine aversion towards everything fake.
They don’t want to be addressed as a parent either, because they’re much more than just a mom or dad.
Be aware that Gen Y Parents don’t like to be told what to do or that your product will make them better at their parenting job. What they really look for is a partner that helps them with a tailor-made solution to their problems.
Nowadays, the approach of brands is rather more subtle but the desired effects are almost the same.
amélie rombauts
amélie rombauts
@AmelieRombauts
+32 495 512 996
filip lemaitre
@fFilipLemaitre
+32 473 839 877
filip lemaitre
www.trendwolves.com
