SHOPPEN IN 2020

Uitgevers zetten in op e-commerce als nieuwe B2C inkomstenbron

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Is e-commerce een geschenk van God?

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Uitgevers zijn retailers geworden…

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…en retailers gaan volop omnichannel

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Gaan ze nu allemaal in de “Red Ocean” vissen?

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Een webshop starten is geen garantie voor succes

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En de grote spelers spelen “powerplay”

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Reden genoeg voor Shopping 2020

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Disintermediatie

Google Glasses

3D Printing

Amazonization

Veranderende consument

AXEL GROOTHUIS

Even voorstellen

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• Programma management Shopping 2020

• Voorzitter twee Shopping 2020 expertgroepen

SHOPPEN IN 2020 Hoe shopt de consument in 2020?

Shoppen in 2020

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Groeivoorspellingen

Marktontwikkelingen

Consumententrends

83%

17%

Verhouding online/offline aankopen

Offline sales Online verkoop

35%

14% 13%

9%

7%

6%

4%

4% 4%

1%

1% 1% 1% 1%

Marktaandeel per segment

Food/Nearfood/Health

Home & Garden

Fashion: apperal

Consumer electronics

Insurances

Travel packages

Fashion: shoes & personal lifestyle Flight tickets & accommodations Telecom

Media & Entertainment

Toys (excl. Games)

Event tickets

Books

Sport (hardware)

Waar staan we anno 2012: € 65.9 miljard euro consumenten uitgaven waarvan 17% online wordt gekocht

26/11/2014 Source: Desk research GfK 2012 * The definition of consumer spending is smaller than applied by CBS and can be found in the full report. 13

Online groeit de komende 7 jaar explosief

26/11/2014 Bron: GfK Expertonderzoek, September 2013 onder 444 Experts 14

Online, 20%

Offline, 80%

2013

Online, 28%

Offline, 72%

2017

Online, 36%

Offline, 64%

2020

Nederlandse consument verwacht meer dan 50% van zijn aankopen online te doen in 2020

26/11/2014 Bron: GfK Consumentenonderzoek, November 2013 onder 12.0000 Consumenten 15

2020

Online Offline Onderzoek onder 12 000 consumenten

17%

50% 53% 53% 57% 49%

36% 21% 20% 23%

10% 10% 8% 13% 1%

+19%

+31% +23% +23% +14% +14%

+15%

+26% +20% +11%

+17% +17% +14% +9%

+13% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90% status 2012 groei t/m 2020

36%

81% 76% 76%

71% 63%

51% 47% 40%

34% 27% 27%

22% 22% 14%

Status  2020  Status  2012  

De groei van online verschilt sterk per segment Online marktaandeel per marktsegment in 2020

26/11/2014 Bron: GfK Expertonderzoek, September 2013 onder 444 Experts 16

Consumenten gaan omnichannel In Amerika groeien omnichannel retailers harder dan pure players!

26/11/2014 Estimote with iBeacons 17

Groei van mobiel doet klantgedrag sterk veranderen

04

Key Takeaways Mobile search is the starting point. Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store.

The retail landscape is evolving for all industries. Mobile use in stores is not category speci!c -  Nearly 2/3 of baby product shoppers compare prices in-store.

Smartphones are transforming the in-store shopping experience. 8 in 10 smartphone shoppers use mobile in-store to help with shopping

Shoppers who use mobile more, spend more in-store. Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping.

26/11/2014 Google Shopper Marketing Council, April 2013 www.google.com/think/research-studies/mobile-in-store.html 18

Schoenen coachen je beter te sporten

26/11/2014 Bron: Steven van Belleghem 19

Op dieet…. Hapifork meet eetgedrag

Beleving is belangrijk, homepages worden magazines

26/11/2014 Bron: Cross Channel Retail Presentatie, Harry Bijl, Inretail 21

Rapha Cycle Club

Remote

Store Print

Mobile

Online

Social

Centraal klantbeeld is essentieel om de ultieme klantfocus te bieden

26/11/2014 Source: Hybris.com 22

Social media en review sites maken van service een hygiëne factor

Reizen Producten Diensten Generalisten

De interne markt: •  Prijs transparantie •  Service transparantie

De Consument •  Besteed minder •  Koopt in groepen in

De Leverancier •  Merken verkopen direct •  China verkoopt direct

De nieuwe toetreders •  De scary five komen op de markt •  Buitenlandse spelers treden toe (Alibaba)

De substituten •  De deel economie groeit •  De consument print 3D

De concurrentie neemt op alle vlakken toe

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Ebay biedt instant commerce, bestellen & leveren in 60 minuten

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Supply chain complexiteit neemt toe en consument wordt veeleisender

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Groei-voorspellingen

Markt-ontwikkelingen

Consumenten-trends

Wrap up

§  Media en retail convergeren §  Productmerken en retail

convergeren §  Opkomst van

handelsplatformen en samenwerkingen

§  Mobiel §  Big data §  Personalisatie §  Social media §  Digitalisatie producten §  Wearables §  3D printing §  Logistieke snelheid §  …

§  Groei van online verkopen §  Groei van omnichannel §  Groei van de grote partijen §  Internationalisatie

SHOPPEN IN 2020 Wat betekent dit voor uitgevers?

Het belang van content bij e-commerce

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04

Key Takeaways Mobile search is the starting point. Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store.

The retail landscape is evolving for all industries. Mobile use in stores is not category speci!c -  Nearly 2/3 of baby product shoppers compare prices in-store.

Smartphones are transforming the in-store shopping experience. 8 in 10 smartphone shoppers use mobile in-store to help with shopping

Shoppers who use mobile more, spend more in-store. Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping.

Maar met content alleen kom je er niet…

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Conversation

CONSUMER EXPERIENCE

Community

Creativity

Customization

Commerce

Channels Content

Comparison Competences

Inspireren, informeren, converseren en shoppen

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Consumer experience

Content Customi zation

Channels

Commerce

Commu nity Creativity

Conver sation

Potentie van samenwerken met retailers en productmerken

Content Personalization

Tailor-made Products

More Content

More Products

More Data

More Customers

Retail &

product brands Uitgevers

Om gezamenlijk de ultieme consumer experience te bieden

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Conversation

CONSUMER EXPERIENCE

Community

Creativity

Customization

Commerce

Channels Content

Comparison Competences

Retail & productmerken

Uitgevers

SHOPPEN IN 2020 Axel Groothuis Partner Eurogroup Consulting a.groothuis@eurogroupconsulting.nl