SHOPPEN IN 2020

Uitgevers zetten in op e-commerce als nieuwe B2C inkomstenbron

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Is e-commerce een geschenk van God?

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Uitgevers zijn retailers geworden

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en retailers gaan volop omnichannel

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Gaan ze nu allemaal in de Red Ocean vissen?

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Een webshop starten is geen garantie voor succes

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En de grote spelers spelen powerplay

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Reden genoeg voor Shopping 2020

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Disintermediatie

Google Glasses

3D Printing

Amazonization

Veranderende consument

AXEL GROOTHUIS

Even voorstellen

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Programma management Shopping 2020

Voorzitter twee Shopping 2020 expertgroepen

SHOPPEN IN 2020 Hoe shopt de consument in 2020?

Shoppen in 2020

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Groeivoorspellingen

Marktontwikkelingen

Consumententrends

83%

17%

Verhouding online/offline aankopen

Offline sales Online verkoop

35%

14% 13%

9%

7%

6%

4%

4% 4%

1%

1% 1% 1% 1%

Marktaandeel per segment

Food/Nearfood/Health

Home & Garden

Fashion: apperal

Consumer electronics

Insurances

Travel packages

Fashion: shoes & personal lifestyle Flight tickets & accommodations Telecom

Media & Entertainment

Toys (excl. Games)

Event tickets

Books

Sport (hardware)

Waar staan we anno 2012: 65.9 miljard euro consumenten uitgaven waarvan 17% online wordt gekocht

26/11/2014 Source: Desk research GfK 2012 * The definition of consumer spending is smaller than applied by CBS and can be found in the full report. 13

Online groeit de komende 7 jaar explosief

26/11/2014 Bron: GfK Expertonderzoek, September 2013 onder 444 Experts 14

Online, 20%

Offline, 80%

2013

Online, 28%

Offline, 72%

2017

Online, 36%

Offline, 64%

2020

Nederlandse consument verwacht meer dan 50% van zijn aankopen online te doen in 2020

26/11/2014 Bron: GfK Consumentenonderzoek, November 2013 onder 12.0000 Consumenten 15

2020

Online Offline Onderzoek onder 12 000 consumenten

17%

50% 53% 53% 57%

49% 36%

21% 20% 23% 10% 10% 8% 13% 1%

+19%

+31% +23% +23% +14% +14%

+15%

+26% +20% +11%

+17% +17% +14% +9%

+13% 0%

10%

20%

30%

40%

50%

60%

70%

80%

90% status 2012 groei t/m 2020

36%

81% 76% 76%

71% 63%

51% 47% 40%

34% 27% 27%

22% 22% 14%

Status 2020 Status 2012

De groei van online verschilt sterk per segment Online marktaandeel per marktsegment in 2020

26/11/2014 Bron: GfK Expertonderzoek, September 2013 onder 444 Experts 16

Consumenten gaan omnichannel In Amerika groeien omnichannel retailers harder dan pure players!

26/11/2014 Estimote with iBeacons 17

Groei van mobiel doet klantgedrag sterk veranderen

04

Key Takeaways Mobile search is the starting point. Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store.

The retail landscape is evolving for all industries. Mobile use in stores is not category speci!c - Nearly 2/3 of baby product shoppers compare prices in-store.

Smartphones are transforming the in-store shopping experience. 8 in 10 smartphone shoppers use mobile in-store to help with shopping

Shoppers who use mobile more, spend more in-store. Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping.

26/11/2014 Google Shopper Marketing Council, April 2013 www.google.com/think/research-studies/mobile-in-store.html 18

Schoenen coachen je beter te sporten

26/11/2014 Bron: Steven van Belleghem 19

Op dieet. Hapifork meet eetgedrag

Beleving is belangrijk, homepages worden magazines

26/11/2014 Bron: Cross Channel Retail Presentatie, Harry Bijl, Inretail 21

Rapha Cycle Club

Remote

Store Print

Mobile

Online

Social

Centraal klantbeeld is essentieel om de ultieme klantfocus te bieden

26/11/2014 Source: Hybris.com 22

Social media en review sites maken van service een hygine factor

Reizen Producten Diensten Generalisten

De interne markt: Prijs transparantie Service transparantie

De Consument Besteed minder Koopt in groepen in

De Leverancier Merken verkopen direct China verkoopt direct

De nieuwe toetreders De scary five komen op de markt Buitenlandse spelers treden toe (Alibaba)

De substituten De deel economie groeit De consument print 3D

De concurrentie neemt op alle vlakken toe

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Ebay biedt instant commerce, bestellen & leveren in 60 minuten

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Supply chain complexiteit neemt toe en consument wordt veeleisender

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Groei-voorspellingen

Markt-ontwikkelingen

Consumenten-trends

Wrap up

Media en retail convergeren Productmerken en retail

convergeren Opkomst van

handelsplatformen en samenwerkingen

Mobiel Big data Personalisatie Social media Digitalisatie producten Wearables 3D printing Logistieke snelheid

Groei van online verkopen Groei van omnichannel Groei van de grote partijen Internationalisatie

SHOPPEN IN 2020 Wat betekent dit voor uitgevers?

Het belang van content bij e-commerce

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04

Key Takeaways Mobile search is the starting point. Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store.

The retail landscape is evolving for all industries. Mobile use in stores is not category speci!c - Nearly 2/3 of baby product shoppers compare prices in-store.

Smartphones are transforming the in-store shopping experience. 8 in 10 smartphone shoppers use mobile in-store to help with shopping

Shoppers who use mobile more, spend more in-store. Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping.

Maar met content alleen kom je er niet

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Conversation

CONSUMER EXPERIENCE

Community

Creativity

Customization

Commerce

Channels Content

Comparison Competences

Inspireren, informeren, converseren en shoppen

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Consumer experience

Content Customi zation

Channels

Commerce

Commu nity Creativity

Conver sation

Potentie van samenwerken met retailers en productmerken

Content Personalization

Tailor-made Products

More Content

More Products

More Data

More Customers

Retail &

product brands Uitgevers

Om gezamenlijk de ultieme consumer experience te bieden

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Conversation

CONSUMER EXPERIENCE

Community

Creativity

Customization

Commerce

Channels Content

Comparison Competences

Retail & productmerken

Uitgevers

SHOPPEN IN 2020 Axel Groothuis Partner Eurogroup Consulting a.groothuis@eurogroupconsulting.nl