E-commerce voor Uitgevers Nationale uitgeefdag 2014
of 34
/34
-
Upload
marileen-kan -
Category
Business
-
view
219 -
download
0
Embed Size (px)
Transcript of E-commerce voor Uitgevers Nationale uitgeefdag 2014
SHOPPEN IN 2020
Uitgevers zetten in op e-commerce als nieuwe B2C inkomstenbron
26/11/2014 2
Is e-commerce een geschenk van God?
26/11/2014 3
Uitgevers zijn retailers geworden…
26/11/2014 4
…en retailers gaan volop omnichannel
26/11/2014 5
Gaan ze nu allemaal in de “Red Ocean” vissen?
26/11/2014 6
Een webshop starten is geen garantie voor succes
26/11/2014 7
En de grote spelers spelen “powerplay”
26/11/2014 8
Reden genoeg voor Shopping 2020
26/11/2014 9
Disintermediatie
Google Glasses
3D Printing
Amazonization
Veranderende consument
AXEL GROOTHUIS
Even voorstellen
26/11/2014 10
• Programma management Shopping 2020
• Voorzitter twee Shopping 2020 expertgroepen
SHOPPEN IN 2020 Hoe shopt de consument in 2020?
Shoppen in 2020
26/11/2014 12
Groeivoorspellingen
Marktontwikkelingen
Consumententrends
83%
17%
Verhouding online/offline aankopen
Offline sales Online verkoop
35%
14% 13%
9%
7%
6%
4%
4% 4%
1%
1% 1% 1% 1%
Marktaandeel per segment
Food/Nearfood/Health
Home & Garden
Fashion: apperal
Consumer electronics
Insurances
Travel packages
Fashion: shoes & personal lifestyle Flight tickets & accommodations Telecom
Media & Entertainment
Toys (excl. Games)
Event tickets
Books
Sport (hardware)
Waar staan we anno 2012: € 65.9 miljard euro consumenten uitgaven waarvan 17% online wordt gekocht
26/11/2014 Source: Desk research GfK 2012 * The definition of consumer spending is smaller than applied by CBS and can be found in the full report. 13
Online groeit de komende 7 jaar explosief
26/11/2014 Bron: GfK Expertonderzoek, September 2013 onder 444 Experts 14
Online, 20%
Offline, 80%
2013
Online, 28%
Offline, 72%
2017
Online, 36%
Offline, 64%
2020
Nederlandse consument verwacht meer dan 50% van zijn aankopen online te doen in 2020
26/11/2014 Bron: GfK Consumentenonderzoek, November 2013 onder 12.0000 Consumenten 15
2020
Online Offline Onderzoek onder 12 000 consumenten
17%
50% 53% 53% 57% 49%
36% 21% 20% 23%
10% 10% 8% 13% 1%
+19%
+31% +23% +23% +14% +14%
+15%
+26% +20% +11%
+17% +17% +14% +9%
+13% 0%
10%
20%
30%
40%
50%
60%
70%
80%
90% status 2012 groei t/m 2020
36%
81% 76% 76%
71% 63%
51% 47% 40%
34% 27% 27%
22% 22% 14%
Status 2020 Status 2012
De groei van online verschilt sterk per segment Online marktaandeel per marktsegment in 2020
26/11/2014 Bron: GfK Expertonderzoek, September 2013 onder 444 Experts 16
Consumenten gaan omnichannel In Amerika groeien omnichannel retailers harder dan pure players!
26/11/2014 Estimote with iBeacons 17
Groei van mobiel doet klantgedrag sterk veranderen
04
Key Takeaways Mobile search is the starting point. Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store.
The retail landscape is evolving for all industries. Mobile use in stores is not category speci!c - Nearly 2/3 of baby product shoppers compare prices in-store.
Smartphones are transforming the in-store shopping experience. 8 in 10 smartphone shoppers use mobile in-store to help with shopping
Shoppers who use mobile more, spend more in-store. Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping.
26/11/2014 Google Shopper Marketing Council, April 2013 www.google.com/think/research-studies/mobile-in-store.html 18
Schoenen coachen je beter te sporten
26/11/2014 Bron: Steven van Belleghem 19
Op dieet…. Hapifork meet eetgedrag
Beleving is belangrijk, homepages worden magazines
26/11/2014 Bron: Cross Channel Retail Presentatie, Harry Bijl, Inretail 21
Rapha Cycle Club
Remote
Store Print
Mobile
Online
Social
Centraal klantbeeld is essentieel om de ultieme klantfocus te bieden
26/11/2014 Source: Hybris.com 22
Social media en review sites maken van service een hygiëne factor
Reizen Producten Diensten Generalisten
De interne markt: • Prijs transparantie • Service transparantie
De Consument • Besteed minder • Koopt in groepen in
De Leverancier • Merken verkopen direct • China verkoopt direct
De nieuwe toetreders • De scary five komen op de markt • Buitenlandse spelers treden toe (Alibaba)
De substituten • De deel economie groeit • De consument print 3D
De concurrentie neemt op alle vlakken toe
26/11/2014 24
Ebay biedt instant commerce, bestellen & leveren in 60 minuten
26/11/2014 25
Supply chain complexiteit neemt toe en consument wordt veeleisender
26/11/2014 26
26/11/2014 27
Groei-voorspellingen
Markt-ontwikkelingen
Consumenten-trends
Wrap up
§ Media en retail convergeren § Productmerken en retail
convergeren § Opkomst van
handelsplatformen en samenwerkingen
§ Mobiel § Big data § Personalisatie § Social media § Digitalisatie producten § Wearables § 3D printing § Logistieke snelheid § …
§ Groei van online verkopen § Groei van omnichannel § Groei van de grote partijen § Internationalisatie
SHOPPEN IN 2020 Wat betekent dit voor uitgevers?
Het belang van content bij e-commerce
26/11/2014 29
04
Key Takeaways Mobile search is the starting point. Instead of going directly to a site or app, 82% of shoppers use search engines for browsing product information while in-store.
The retail landscape is evolving for all industries. Mobile use in stores is not category speci!c - Nearly 2/3 of baby product shoppers compare prices in-store.
Smartphones are transforming the in-store shopping experience. 8 in 10 smartphone shoppers use mobile in-store to help with shopping
Shoppers who use mobile more, spend more in-store. Frequent mobile shoppers spend 25% more in-store than people who only occasionally use a mobile phone to help with shopping.
Maar met content alleen kom je er niet…
26/11/2014 30
Conversation
CONSUMER EXPERIENCE
Community
Creativity
Customization
Commerce
Channels Content
Comparison Competences
Inspireren, informeren, converseren en shoppen
26/11/2014 31
Consumer experience
Content Customi zation
Channels
Commerce
Commu nity Creativity
Conver sation
Potentie van samenwerken met retailers en productmerken
Content Personalization
Tailor-made Products
More Content
More Products
More Data
More Customers
Retail &
product brands Uitgevers
Om gezamenlijk de ultieme consumer experience te bieden
26/11/2014 33
Conversation
CONSUMER EXPERIENCE
Community
Creativity
Customization
Commerce
Channels Content
Comparison Competences
Retail & productmerken
Uitgevers
SHOPPEN IN 2020 Axel Groothuis Partner Eurogroup Consulting [email protected]
