1. 1
Marktenalsconversaties
Dr. M. Sfirtsis
B2B Goes Social
15 september 2011
MANAGEMENT 2.0
THIS DOCUMENT IS AN OUTLINE OF A PRESENTATION. IT IS INCOMPLETE WITHOUT THE ACCOMPANYINGCOMMENTORY

2. 3. 3
VISIE
STRATEGIE
VERANTWOORDELIJKHEID
KPIS
COMPETENTIES
OPLEIDING
RICHTLIJNEN
ENKELE
VRAGEN
4. Social Business Readyness : How Advanced Companies Prepare Internally, Jeremiah Owyang, (Augustus 2011)
5. 5
FB PAGINA?
TWITTER PAGINA?
LINKEDIN PAGINA?
SOCIAL MEDIA TEAM?
NOG WAT
VRAGEN
JA DUS?
6. 6
DJ VU?
Onze
concurrenten
hebbeneen
FB pagina!
Lets
go
Social too
Heeft
JZ dit
Goedgekeurd?
Gaat hetwerken?
Laten weonzecommunicatie-uitingen opYouTube zetten!
7. 7
8. BOSS / HOW MANY FRIENDS DO YOU HAVE?
SECRETARY / 4.999 MY BOSS
BOSS / WOWW! OUR COMPETITORS HAVE ONLY 999!
BOSS / HOW LONG DID THIS TAKE?
SECRETARY / ONLY ONE MONTH MY BOSS!
BOSS / CAN YOU CREATE AND RUN OUR COS PAGE?
SECRETARY / YES MY BOSS! GIVE ME FIVE MINUTES.
De tijdnodigomeen
FB pagina op tezetten!
9. 10. 11. NEXTTIME
MARKETING
MANAGER ASKED HIS
BOSS TO INVEST
ON FACEBOOK
MARKETING
12. Social Business Readyness : How Advanced Companies Prepare Internally, Jeremiah Owyang, (Augustus 2011)
13. 13
14. 15. 15
MANAGEMENT 1.0
16. Communities
Connectiviteit
Co-creatie
Persoonlijk
Competenties
Beleving
Waarde-innovatie
Multi-channeling
Kennis
MANAGEMENT 2.0