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PCM creative presentsCaron - Jane Lyoncj@pcmcreative.co.ukwww.pcmcreative.co.uk

Slide Show available from

http://www.slideshare.net/pcmcreative

Social Media defined.

Social (from Merriam Webster dictionary)

1: involving allies or confederates

2 a: marked by or passed in pleasant companionship with onesfriends or associates social life b: SOCIABLE c: of, relating to, or

designed for sociability

3: of or relating to human society, the interaction of theindividual and the group, or the welfare of human beings asmembers of society

Media (from Merriam Webster dictionary)1: a medium of cultivation, conveyance, or expression;

Wikipedia defines Social Media asthe online tools and platforms that people use to shareopinions, insights, experiences, and perspectives with each other.Social media can take many different forms, including text,images, audio, and video. Popular social mediums include blogs,message boards, podcasts, wikis, and vlogs.

Social Media in Plain English from the Common Craft Show.

http://www.youtube.com/watch?v=MpIOClX1jPE

http://www.spinvox.com

Invitation link to PCM creative in action community network.

mailto:cj@pcmcreative.co.ukhttp://www.pcmcreative.co.uk/http://www.slideshare.net/pcmcreativehttp://www.youtube.com/watch?v=MpIOClX1jPEhttp://www.spinvox.com/mailto:cj@pcmcreative.co.ukhttp://www.pcmcreative.co.uk/http://www.slideshare.net/pcmcreativehttp://www.youtube.com/watch?v=MpIOClX1jPEhttp://www.spinvox.com/

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http://pcmcreative.ning.com/?xgi=PWndJNTurning business cards into people

What's in it for you?by Caron Lyon PCM creative

"Social Media", "Web 2.0", "Social Networking" may be the latest buzz words and forthe inquisitive geeks out there a wonderful adventure. But with so many to choosefrom which one or one's do you pick to benefit your business? Is the time invested insigning up to a Social Network, Social Media platform or Web 2.0 application worthit? Do you think, "How on earth do these people have time to Twitter or Facebook?"Are you asking yourself, "What is Twitter and Facebook?" When you have signed up toone how do you use it to its best advantage?

The power behind this Social Web phenomenon is that it's an opt-in culture. Whenyou sign up you want to be there. You invite friends to join and they tell everyone intheir profiles what they like and dislike, what their dreams and aspirations are,

what they want and what they crave, seeking out like-minded individuals to connectand share with. They unite behind causes and rail against common injustice.

Social Media has no geographic boundaries its access may on occasion be limited bythe efficiency of technology but more and more people are logging on to theInternet and their numbers grow day by day. Entering in to the Social Web arena islike putting your business in to the living room of every computer user in thecountry. The only medium capable of that at the moment is TV advertising and theexpense is prohibitive to most businesses. But Social Media....

Are you going to get left behind in 2009?

Think about this?

127.3m unique visitors used social networks in August 56% of theEuropean online population. [Source: comScore, Oct 2007]

UK social networking usage proved to be the highest in Europe, with24.9m unique visitors 78% of the UKs web users.

European Usage of Social Networking Sites Selected Countries ranked by Total Unique Visitors Age 15+

August 2007 - Source: comScore World Metrix

TerritoryTotal UniqueVisitors (000)

% Reach of CountrysTotal Online Population

Average Hoursper User

Average Pagesper User

Average Visitsper User

Europe 127,297 56.4 3.0 523 15.8

U.K. 24,857 77.9 5.8 839 23.3

Germany 15,475 46.9 3.1 423 13.8

France 13,332 49.6 2.0 476 16.8

Italy 8,736 49.3 1.8 346 12.6

Information from e-consultancy.com - Internet Statistics Compendium - May 2008

http://pcmcreative.ning.com/?xgi=PWndJNhttp://www.internetworldstats.com/stats4.htmhttp://www.guardian.co.uk/technology/2008/may/19/facebook.bebohttp://www.e-consultancy.com/publications/internet-stats-compendium/http://pcmcreative.ning.com/?xgi=PWndJNhttp://www.internetworldstats.com/stats4.htmhttp://www.guardian.co.uk/technology/2008/may/19/facebook.bebohttp://www.e-consultancy.com/publications/internet-stats-compendium/