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Copernica dashboarding tool Cervino Marketing
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Transcript of Copernica dashboarding tool Cervino Marketing
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Agenda
Inleiding
Copernica– Vacature e-mails– Stemmen vergaren via e-mail
Andere toepassingen– Facebook– Twitter– Google Analytics
Nieuwe releases
Bijlage: soorten klips
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Cervino Marketing
• Online marketing bureau dat klanten helpt bij het behalen van online omzetgroei
Marketingresultaat
MarketingSystemen
Online marketing
data
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E-
commerce
GoedeDoelen
Klanten
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Waarom dashboards?
1. Steeds meer databronnen & statistieken
2. Behoefte aan ‘actionable’ statistieken
3. Behoefte om statistieken van Copernica e-mails sneller en inzichtelijker te krijgen
4. Onhandig om overal je statistieken vandaan te halen
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Case i.c.m. Copernica - Vacatures
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Copernica e-mail dashboard (standaard)
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22-02: nieuwsbrief
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27-07: Remailing (naar degenen die niet opende)
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18-04: Mail naar gerichte selectie (diegenen met interesse voor vacatures)
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Case i.c.m. Copernica – Stemmen vergaren via e-mail
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18-10: (Test) oproep tot stemmen
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28-10: remindermailing (naar mensen die niet hebben geklikt)
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Facebook(naar live demo)
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Inzicht in status Facebook
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Effectiviteit van de posts
‘Heartbeat’ van de organisatie
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Type posts Welk type posts is het meest effectief?
Op welk tijdstip zijn de posts het meest effectief?
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Welke posts deden het goed?
En welke niet?
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En jezelf vergelijken met anderen
Bijvoorbeeld op effectiviteit
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Omzet drivers worden vergeleken met andere webshops
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Nieuwe releases
Nadruk op verdieping in data-analyse & toevoegen ‘Artificial Intelligence’
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Nu in Beta
Flows van meerdere e-mailings Inzicht & analyse van segmenten
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Google, verwacht: najaar 2014
• Voorspellingen – Omzet– Traffic– Conversie
• Automatische alerts (via e-mail)– Trendbreuken– Opvallende afwijkingen
• Prioriteren: Welke factoren hebben nu het meeste effect op omzet?– M.b.v. algoritmes
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Bijlage