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“Think forward in local sponsorships”

Peter van BaakFounder SponsorVisie, Crowdfunding for Clubs and

AdsToSport

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Hi! It’s nice to meet you!

Peter van BaakFounder SponsorVisie, Crowdfunding for Clubs

and AdsToSport

Think forward in local sponsorships

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Sponsorships with ROI Crowdfunding Digital advertising trough local sports clubs

Helping out over 1000 sports clubs in The Netherlands

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What’s happening?

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Sponsoring at local football clubs

• Sponsorships are based on relations• Sponsorships lack ROI• Sponsorships are passive• Small sponsorship budgets, big advertising budget

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Sponsoring at local football clubs

Opportunities in local sponsorships• Local audience• Very specific audience• Audience interacts frequently and intensively• Longterm exposure

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A different approach

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Call to action?

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Call to action!

Value? €1 - €2 per member per year

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Communication through all digital channels

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Advertising alternatives

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Where to start?• Club members- Application- Member-get-sponsor

• Around the club- Google maps- Sponsors at clubs nearby

• Suppliers- What products do you sell?- Who do you pay?

• Advertisers- Check ads in local newspapers and on flyers and billboards

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Change what you give Change what you get

Je gaat het pas zien als je het door

hebt

Johan Cruijff

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New opportunity: crowdfunding

Multible investors or donators together finance a project or company

Crowd = big groupFunding = to finance

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Crowdfunding in The Netherlands

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Crowdfunding in Belgium

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History

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Different types of crowdfunding

Donation Based Reward Based Lending Based Equity Based

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• Specific amount• Specific goal• Specific timeframe• Digital platform• Rewards

Characteristics of crowdfunding

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• Marketing instrument• New source of income

Extra value for clubs:• Increase of memberships• Increase of sponsorships• More people do the work

Opportunities in crowdfunding

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Examples

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Examples

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Example loan based crowdfunding

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Zonder doel kun je niet scoren

Johan Cruijff

What do want to achieve?Be ambitious!

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Questions & answers