Peter Van Baak - financiële aspecten van het beheer van een amateurvoetbalclub
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Transcript of Peter Van Baak - financiële aspecten van het beheer van een amateurvoetbalclub
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“Think forward in local sponsorships”
Peter van BaakFounder SponsorVisie, Crowdfunding for Clubs and
AdsToSport
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Hi! It’s nice to meet you!
Peter van BaakFounder SponsorVisie, Crowdfunding for Clubs
and AdsToSport
Think forward in local sponsorships
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Sponsorships with ROI Crowdfunding Digital advertising trough local sports clubs
Helping out over 1000 sports clubs in The Netherlands
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Sponsoring at local football clubs
• Sponsorships are based on relations• Sponsorships lack ROI• Sponsorships are passive• Small sponsorship budgets, big advertising budget
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Sponsoring at local football clubs
Opportunities in local sponsorships• Local audience• Very specific audience• Audience interacts frequently and intensively• Longterm exposure
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A different approach
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Call to action?
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Call to action!
Value? €1 - €2 per member per year
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Communication through all digital channels
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Advertising alternatives
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Where to start?• Club members- Application- Member-get-sponsor
• Around the club- Google maps- Sponsors at clubs nearby
• Suppliers- What products do you sell?- Who do you pay?
• Advertisers- Check ads in local newspapers and on flyers and billboards
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Change what you give Change what you get
Je gaat het pas zien als je het door
hebt
Johan Cruijff
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New opportunity: crowdfunding
Multible investors or donators together finance a project or company
Crowd = big groupFunding = to finance
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Crowdfunding in The Netherlands
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Crowdfunding in Belgium
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History
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Different types of crowdfunding
Donation Based Reward Based Lending Based Equity Based
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• Specific amount• Specific goal• Specific timeframe• Digital platform• Rewards
Characteristics of crowdfunding
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• Marketing instrument• New source of income
Extra value for clubs:• Increase of memberships• Increase of sponsorships• More people do the work
Opportunities in crowdfunding
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Examples
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Examples
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Example loan based crowdfunding
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Zonder doel kun je niet scoren
Johan Cruijff
What do want to achieve?Be ambitious!
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Questions & answers
