Post on 01-Nov-2014
description
Op zoek naar nieuwe Business Value
Business Model CanvasBlue Ocean Strategy
Businessmodel van de 21ste eeuw
10 mei 2011
Business Model Canvas
Intern
gericht Klant
gericht
CUSTOMER SEGMENTSCUSTOMER RELATIONSHIPS
CHANNELS
VALUE PROPOSITIONSKEY ACTIVITIES
KEY RESOURCES
KEY PARTNERS
REVENUE STREAMSCOST STRUCTURE
Multi-sides Platforms
Consumersegment 1
Valueproposition 1
Etc.Etc.
Platformmanagement
Platformpromotion
Serviceprovisioning
Platformmanagement+ development
Possiblerevenue flow
subsidy
The Platform
Consumersegment 2
Valueproposition 2
Revenue flow 2
Etc.
Revenue flow 1
CUSTOMER SEGMENTSCUSTOMER RELATIONSHIPS
CHANNELS
VALUE PROPOSITIONSKEY ACTIVITIES
KEY RESOURCES
KEY PARTNERS
REVENUE STREAMSCOST STRUCTURE
Free as a Business ModelFreemium
Infradevelopment+maintenance
The Platform
Largebase of
freeusers
Freebasic
service
Small base of
paying users
Premiumservice
Paid premium service
Cost of service for premium
users
Fixedcosts
Cost of service for free users
Automated+mass customized
Free basis services
The Long TailCUSTOMER SEGMENTSCUSTOMER RELATIONSHIPS
CHANNELS
VALUE PROPOSITIONSKEY ACTIVITIES
KEY RESOURCES
KEY PARTNERS
REVENUE STREAMSCOST STRUCTURE
MANYniche
segments
Large scopeof nichecontent
Nichecontent
providers
Nichecontent
providers
Contentproduction
tools
Usergenerated
content
Platformmanagement
The Internet
Platformpromotion
Serviceprovisioning
Platformmanagement+ development Selling less of more
The Platform
Blue Ocean Strategy
Centraal staat gelijktijdigKosten Verlagen + Klantwaarde verhogen
Conventionele Strategiebenadering
Missie/Visie/Identiteit (DNA)Kernwaarden
Ondernemingsdoelstellingen
Klanten/Concurrenten/Markt/BranchePostioneren/Propositie
Marketingdoelstellingen
Merkdoelstellingen/BrandingMarketingplan/Mediamix
MarketingcampagneImago
Roadmap naar Waardecreatie
Business Roadmap
Word Wakker
Ga op reis
Laat zien
Vertel het
Elimineren Beperken Verhogen Creëren
HOOG
LAAG
Assortiment Ruimte VoorraadFocus opgezin Kosten per
locatie
Inzet personeelGemak
Snelheid bediening
Marge Anderelocatie
Focus op passant
AH TO GO
ANDERE SUPERMARKT
Naar een nieuwe Enterprise Logic
Institution
Individual
Individual
Individual
Individual
Individual
Individual
Individual
Individual
Individual
Individual
Business model of the 20th century“Managerial Capitalism”
Institution
Institution
InstitutionInstitution
Institution
Institution Individual
Business model of the 21st century“Distributed Capitalism”
Co-creation
CommonIT-Infrastructure
Communities
3 forces
Business Model CanasBlue Ocean Strategy
Businessmodel van de 21ste eeuw
10 mei 2011INSCHRIJVEN: http://bit.ly/eK3r3V
Meer weten? Evert Jan van Hasselt: 06-83601758Petra Iuliano: 06-15002907