SPORTMARKETINGInterne analyse:

“Practice what you preach”

Week 3: Creating business

COMMERCIËLE ECONOMIE SPORTMARKETING & MANAGEMENT

FEB’16SMMMAR02J1

CONTENT

3 Future of fitness

48 4 soorten Business

Modellen

13

Vorige week ....

Creativiteit

16 BMC: aan de slag

Future of Fitness 3

“Een business model beschrijft rationeel hoe een organisatie waarde creëert,

bezorgt en vasthoudt.”

Vorige week ... 4

Business Model Canvas: ..... (Hoogleraar Transitiekunde EUR) 35

New Business Models 6

Sharing Economy 7

4 Basiselementen : ..... 8A

1. Marketplace2. Generic Reseller3. Specialist Reseller4. Brand direct-to-

consumer

4 Business Modellen: ..... 8 B

1. Marketplace 9

2. Generic Reseller 10

3. Specialist Reseller 11

4. Brand direct-to-consumer 12

13

14Dusssss ....

Double Diamond

Discover Define Develop Deliver

15

16Strategie maken

1. Value proposition 17

2. “Beware of sharks”My competition is and does 18

Eliminate Raise

Reduce Create

2. “Beware of sharks” 19

3. “Let’s not make assumptions” 20

4. “3 most valuable ....”Painkillers / Vitamins 21

5. “Revenues & costs ...” 22

6. “Design the book cover” 23

7. “What inspired you?” 24

Business Model Canvas: ..... (Hoogleraar Transitiekunde EUR) 325

COMMERCIËLE ECONOMIE SPORTMARKETING & MANAGEMENT