Post on 14-Feb-2017
#BRANDED 2017WELKOM (TERUG!)
#ROGIER VISSERDAGVOORZITTER
CEO ROUNDABOUT.SOCIALFOUNDER COMMUNITY NETWORKZ
#SPONSORSROUNDABOUT.SOCIAL
COMMUNITY NETWORKZJULIANATOREN
#ROUNDABOUTProbeer het zelf. Ons team maakt foto’s en de wall draait hier de hele dag. Post zelf iets met #branded2017 via Twitter of Instagram en het komt direct op de wall
#COMMUNITY NETWORKSWil je weten wat Community Networkz voor je kan betekenen op Social Intranet gebied of bij het inzettten van Social Media. We lopen hier rond en vergeet niet goed in je Goodie Bag te kijken aan het eind van de dag.
#JULIANATORENHet meest innovatieve pretpark van Nederland.We vertellen je graag hoe social media, marketing en innovatie hand in hand gaan.
#BRANDED2017WE WILLEN VANDAAG TRENDING TOPIC ZIJN!
TWITTER OF INSTAGRAM #BRANDED2017
WAT GEBEURDE ER IN 2016?
WAT WAREN DE HIGHLIGHTS, TRENDS EN OPVALLENDE ZAKEN IN 2016?
#BRANDED2017
#LIVE VIDEO
#BRANDED2017
Introductie Facebook Live
3rd debate elections on Youtube had 2.8 million “live watch hours
#MOBILE
#BRANDED2017
marktplaats.nl meer dan 77% mobiel
Almost 80% of time spent on social media platforms happens on mobile.
More than half of all YouTube views are on mobile devices
Facebook 1.57 billion mobile usersMid 2016
1 million new active mobile social users added every day
#ADVERTISING
#BRANDED2017
Instagram groeit in advertising door “algoritme” verandering, 144% jaar over jaar
Advertentie bestedingen$16bn in 2014 $31bn in 2016
38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels
2 million business use to Facebook for advertising
Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%.
88% of businesses with more than 100 employees use twitter for marketing purposes.
#ECHO CHAMBERS
#BRANDED2017
Fake News ?Brussel waarschuwt facebook voor fake news
'De paus steunt Donald Trump.'
#Beste Hashtags
#BRANDED2017
TWITTER INSTAGRAM
1 : #RIO20162 : #ELECTION20163 : #POKEMONGO
1 : #LOVE2 : #INSTAGOOD3 : #PHOTOOFTHEDAY
#REVIVAL
#BRANDED2017
POKEMON
20 million daily active users in the US alone and more than 500 million downloads, making it the biggest mobile game in history.
#SNAPCHAT
#BRANDED2017
It’s gone from 2 billion to 10 billion daily video views in a year
73% van adverteerders geeft aan te stijgen met advertising uitgaven
#BRANDED2017
1,71 miljard gebruikers, 22% van wereldbevolking
50 miljoen bedrijven met FB page
76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors
Advertising revenue grew 59%.
Facebook now sees 8 billion average daily video views from 500 million users
The most popular page is Facebook for Every Phone, with 509,772,152 likes
#TWITTER?
#BRANDED2017
313m gebruikers
Focus op live video. Tijdens debatten in USA80% of active users access the site via mobile
Katy Perry has the most followers, with over 87m
There are 500 million Tweets sent each day.
77% of Twitter users feel more positive about a brand when their Tweet has been replied to
80% of Twitter users have mentioned a brand in a Tweet
#BRANDED2017
100 m nieuwe gebruikers in 6 maanden
Meer dan 600 miljoen gebruikers, 300 miljoen dagelijks
32% of US teens cite Instagram as their favourite social network
Selena Gomez, 103 million followers. 345,877,935 likes to 146 posts in 2016.
Gemiddelde engagement rate 11%
#YOUTUBE
#BRANDED2017
The total number of people who use YouTube - 1,300,000,000.
Meer dan de helft van alle YouTube-weergaven is afkomstig van mobiele apparaten.
Almost 5 billion videos are watched on Youtube every single day.
YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
#TRENDS 2017
#BRANDED2017
#LIVE VIDEO
#BRANDED2017
#VR / 360
#BRANDED2017
Walibi lanceert attractie in VR vanaf april
#STORIES
#BRANDED2017
Instagram stories Snapchat Snaps
100 miljoen dagelijkse gebruikers
#SNAPCHAT
#BRANDED2017
The idea is that users can kind of tell a story about their entire day in a narrative manner through video stories. It's supposed to be used to give friends a brief look at what interesting things a friend has done in the past 24 hours.
#BRANDED COMMUNITIES
#BRANDED2017
LEGO
VALK
TOP GEAR
#SOCIAL INTRANET
#BRANDED2017
SLACK
FACEBOOK MICROSOFT
5 milljoen dagelijkse gebruikers
77% fortune 500 bedrijven gebruikt slack
Intranet is hot
Slack enterprise komt eraan
#WEETJES
#BRANDED2017
Latest study by Locowise found that adding hashtags had no effect on engagement rates. In fact, tweets without hashtags outperformed tweets with hashtags
#WEETJES
#BRANDED2017
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter
90% of Instagram users are younger than 35
Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates
#WEETJES
#BRANDED2017
Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone.