#Branded 2017

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#BRANDED 2017 WELKOM (TERUG!)

Transcript of #Branded 2017

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#BRANDED 2017WELKOM (TERUG!)

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#ROGIER VISSERDAGVOORZITTER

CEO ROUNDABOUT.SOCIALFOUNDER COMMUNITY NETWORKZ

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#SPONSORSROUNDABOUT.SOCIAL

COMMUNITY NETWORKZJULIANATOREN

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#ROUNDABOUTProbeer het zelf. Ons team maakt foto’s en de wall draait hier de hele dag. Post zelf iets met #branded2017 via Twitter of Instagram en het komt direct op de wall

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#COMMUNITY NETWORKSWil je weten wat Community Networkz voor je kan betekenen op Social Intranet gebied of bij het inzettten van Social Media. We lopen hier rond en vergeet niet goed in je Goodie Bag te kijken aan het eind van de dag.

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#JULIANATORENHet meest innovatieve pretpark van Nederland.We vertellen je graag hoe social media, marketing en innovatie hand in hand gaan.

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#BRANDED2017WE WILLEN VANDAAG TRENDING TOPIC ZIJN!

TWITTER OF INSTAGRAM #BRANDED2017

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WAT GEBEURDE ER IN 2016?

WAT WAREN DE HIGHLIGHTS, TRENDS EN OPVALLENDE ZAKEN IN 2016?

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#LIVE VIDEO

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Introductie Facebook Live

3rd debate elections on Youtube had 2.8 million “live watch hours

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#MOBILE

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marktplaats.nl meer dan 77% mobiel

Almost 80% of time spent on social media platforms happens on mobile.

More than half of all YouTube views are on mobile devices

Facebook 1.57 billion mobile usersMid 2016

1 million new active mobile social users added every day

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#ADVERTISING

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Instagram groeit in advertising door “algoritme” verandering, 144% jaar over jaar

Advertentie bestedingen$16bn in 2014 $31bn in 2016

38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels

2 million business use to Facebook for advertising

Facebook’s total revenue grew 56% in 2016, and advertising revenue grew 59%.

88% of businesses with more than 100 employees use twitter for marketing purposes.

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#ECHO CHAMBERS

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Fake News ?Brussel waarschuwt facebook voor fake news

'De paus steunt Donald Trump.'

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#Beste Hashtags

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TWITTER INSTAGRAM

1 : #RIO20162 : #ELECTION20163 : #POKEMONGO

1 : #LOVE2 : #INSTAGOOD3 : #PHOTOOFTHEDAY

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#REVIVAL

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POKEMON

20 million daily active users in the US alone and more than 500 million downloads, making it the biggest mobile game in history.

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#SNAPCHAT

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It’s gone from 2 billion to 10 billion daily video views in a year

73% van adverteerders geeft aan te stijgen met advertising uitgaven

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#FACEBOOK

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1,71 miljard gebruikers, 22% van wereldbevolking

50 miljoen bedrijven met FB page

76% of Facebook users visited the site daily during 2016, with over 1.6 billion daily visitors

Advertising revenue grew 59%.

Facebook now sees 8 billion average daily video views from 500 million users

The most popular page is Facebook for Every Phone, with 509,772,152 likes

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#TWITTER?

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TWITTER

313m gebruikers

Focus op live video. Tijdens debatten in USA80% of active users access the site via mobile

Katy Perry has the most followers, with over 87m

There are 500 million Tweets sent each day.

77% of Twitter users feel more positive about a brand when their Tweet has been replied to

80% of Twitter users have mentioned a brand in a Tweet

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#INSTAGRAM

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100 m nieuwe gebruikers in 6 maanden

Meer dan 600 miljoen gebruikers, 300 miljoen dagelijks

32% of US teens cite Instagram as their favourite social network

Selena Gomez, 103 million followers. 345,877,935 likes to 146 posts in 2016.

Gemiddelde engagement rate 11%

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#YOUTUBE

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The total number of people who use YouTube - 1,300,000,000.

Meer dan de helft van alle YouTube-weergaven is afkomstig van mobiele apparaten.

Almost 5 billion videos are watched on Youtube every single day.

YouTube overall and even YouTube on mobile alone reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

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#TRENDS 2017

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#LIVE VIDEO

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#VR / 360

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Walibi lanceert attractie in VR vanaf april

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#STORIES

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Instagram stories Snapchat Snaps

100 miljoen dagelijkse gebruikers

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#SNAPCHAT

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The idea is that users can kind of tell a story about their entire day in a narrative manner through video stories. It's supposed to be used to give friends a brief look at what interesting things a friend has done in the past 24 hours.

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#BRANDED COMMUNITIES

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LEGO

VALK

TOP GEAR

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#SOCIAL INTRANET

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SLACK

FACEBOOK MICROSOFT

5 milljoen dagelijkse gebruikers

77% fortune 500 bedrijven gebruikt slack

Intranet is hot

Slack enterprise komt eraan

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#WEETJES

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TWITTER

Latest study by Locowise found that adding hashtags had no effect on engagement rates. In fact, tweets without hashtags outperformed tweets with hashtags

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#WEETJES

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INSTAGRAM

Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter

90% of Instagram users are younger than 35

Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates

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#WEETJES

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Blogging continues to grow, with over 409 million people viewing more than 23.6 billion pages each month on WordPress alone.