4. Channable – Michel Rasing – Datafeed management - Paid Search Strategy Event

Post on 14-Apr-2017

499 views 0 download

Transcript of 4. Channable – Michel Rasing – Datafeed management - Paid Search Strategy Event

channableMichelRasing

Channable

channable

Inhoud

•  Datafeedmanagement

•  Trends

•  Uitdagingen

channable

Datafeedmanagement

channable

Datafeedmanagement

channable

Watlosthetop?

•  Automa9sering

•  Volledigeaanbod

•  Meetbaarheid

channable

Mogelijkheden

•  Vergelijkers

•  Affiliatenetwerken

•  Socialmedia

•  Marktplaatsen

•  Dynamicretarge9ng

•  AdWords

•  Display

•  Sitesearch

•  Nieuwsbrieven

•  Overig

channable

channable

Voorwie?•  Retail

•  Travel

•  Telecom

•  Dienstverlening

•  Overig

channable

Trends

channable

Personalisering

channable

Tools

channable

Tools

channable

Trends-Tools

channable

Trends-APIs

•  PlaJorms

•  Real-9mevoorraad

•  Up-to-date

•  Winkelmandje/orders

channable

Uitdagingen

Uitdagingen

channable

Uitdagingen•  Kostendata&inkomsten

•  GoogleShopping

•  Meetbaarheid– Affiliatenetwerken– Online/offline

channable

Uitdagingen

Vragen?