VICTIERYThe World’s First Multi-Sport Fantasy League Platform

MULTI-SPORT FANTASY LEAGUES

Aaron Walker and Brian Walker

MULTI-SPORT FANTASY LEAGUES

Problem

• Common Pain Points of Existing Offerings– Too Many Elements of Chance

• Random Draft Order• Random Head-to-Head (H2H) Schedule• Player Injury

– Too Much Tedious Maintenance • Starting/Benching Players • Adding/Dropping Players (Mechanism for Collusion)• Trading Players (Mechanism for Collusion)

– Not Much Flexibility• Coordinating Draft Times• Minimal Customization

Lack of multi-sport fantasy contests for those seeking a more comprehensive fantasy sports experience that delivers endless action (without the unwanted maintenance).

DraftKings

FanDuel

Yahoo!

ESPN

CBS

MULTI-SPORT FANTASY LEAGUES

Solution / How it Works

1 2 3 4 5

Join a LeagueCreate a New Account

(Register)

Make Your Picks and Cuts

Your Picks Accumulate

Statistics

Watch and Win

VICTIERY has designed contests to seamlessly combine multiple sports/events in a single fantasy league (See Appendix A for League Offerings).

VICTIERY uses a tier format (as its name suggests), similar to a salary cap draft or a pick ‘em draft, for selecting teams and/or players.

VICTIERY has developed a unique proportional scoring method that provides consistency and comparability between sports/events (Intellectual Property).

MULTI-SPORT FANTASY LEAGUES

BenefitsMULTI-SPORT FANTASY LEAGUES

PROPORTIONAL SCORING METHOD

TIER-BASED DRAFT FORMAT

BIGGEST LINE-UP OF SPORTS/EVENTS

ALL FOR FUN OR FUN FOR ALL

MORE ACTION, LESS MAINTENANCE

Test your comprehensive fantasy skillsby combining your favorite

sports/events in a single league

Choose from up to 12 sports/events(or focus on a single sport/event) and

customize private leagues to your interests

Avoid random head-to-head schedulesand reliance on a single

(daily or weekly) performance by players

Play with family, friends or colleagues forbragging rights and/or use our Brag Bucksfeature to help divvy up your fantasy pool

As our name suggests, draft your teamin just minutes from different tiers

based on fantasy potential

Avoid daily drafts (DFS)or daily maintenance (Traditional)

while still enjoying fantasy sports year round

MULTI-SPORT FANTASY LEAGUES

Market Opportunity• Average Fantasy Sports Player

– 66% Male– 66% Have Full-Time Employment– 47% Have Household Income of $75K+– 57% College Degree or More– 37 Years Old

• Traditional Fantasy Sports Players– Make up 84% of the fantasy sports market

$4B+

56.8M

60%

$162

Fantasy sports industry in just 35 years

Fantasy sports players in US and Canada in

2015

Traditional fantasy sports players that paid

a league fee in 2015

Average annual traditional league spending in 2015

VICTIERY Target Customer Segment

Per 2015 FSTA Research

MULTI-SPORT FANTASY LEAGUES

CompetitionMarket Positioning of Fantasy Sports Contests

Low MaintenanceLong Term

High MaintenanceShort Term

Traditional Sites

Daily/Weekly Sites

VICTIERY (NEW)

Yahoo! / ESPN / CBS

FanDuel / DraftKings

Contest Type Contest Duration Draft Maintenance Line-Up Maintenance

Target Market Size

VICTIERY (Multiple) Season-Long Minimal (Quick & Easy) Minimal (Quick & Easy) ~38.5M + Niche

Traditional Sites (Typically) Season-Long Intensive (Lengthy) Extensive (Daily/Weekly) ~38.5M

Daily/Weekly Sites One Day or One Week Extensive (Daily/Weekly) N/A Niche (~3M)

MULTI-SPORT FANTASY LEAGUES

Marketing StrategyCreate Awareness Call to Action(s) 1) Drive Traffic

2) Grow User Base

Fantasy Sports Experience

Captivating, Comprehensive, Convenient, Consistent, Customizable

Social Media / RadioContent

Inform Excite / Inspire

Promotional Giveaways

Benefits (Relatable) New, Unique Multi-Sport Contests

Increase Credibility; Call to Action(s): Create Account, Make Deposit, Join Contest or “Share”

Newsletter (Mail Order Marketing) Customer Programs (Referral Incentives)+

MULTI-SPORT FANTASY LEAGUES

Management Team / Org Chart

AW

BW

Aaron Walker

Brian Walker

• Business Background• Corporate Finance Experience• Maximizing Growth / Profitability

• Technical Background• Entrepreneurial Experience• Developing Database / Infrastructure

MULTI-SPORT FANTASY LEAGUES

Revenue ModelPrimary Revenue Source: Website Hosting Fee

Between 8% and 14% per League

$3 / User (For Each League)

(Potential) Secondary Revenue Sources:

Ad Space (On-Site or Newsletter)

Sponsorships or

Partnerships

Transactions Fees (Deposit or

Withdrawal)

(Per FSTA) In 2014, 46.9% of all fantasy sports players paid a league fee, and over a 12 month period, spent an average of $52 on league fees, $8 on transaction fees, $9 on website hosting fees and $7 on website prize fees.

+ +

MULTI-SPORT FANTASY LEAGUES

Appendix A: VICTIERY Offerings