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Jagdish Talreja 84 Jagdish Talreja 84

Jinal Mistry 90 Jinal Mistry 90

Mithila Redkar 116Mithila Redkar 116

Parag Dave 139Parag Dave 139

Prajakta Salvi 148Prajakta Salvi 148

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PurpoPur

po

seseObjecti

Objecti

veveMissioMissio

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To Provide excellent animal care in a petfriendly environment while ensuring ourcustomers, both pet and Owner, receive

excellent service in a playful and safeenvironment.

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Superior Customer ServiceSuperior Customer Service

EnvironmentEnvironment

ConvenienceConvenience

LocationLocation

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Overnight care

Day care

In-home care

Wash your own pet

24 hour service

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Pet grooming

Animal behavior classes

Pet portraits

Gift shop

Special events

Special requests

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ONE YEAR GROWTH PLAN-ONE YEAR GROWTH PLAN-

Veterinarian technician to administer Vaccinations &Veterinarian technician to administer Vaccinations & MedicationsMedications

Free ConsultationFree Consultation

Pet TaxiPet Taxi

Internet access to watch your pet onlineInternet access to watch your pet online

Weekly play hourWeekly play hour

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Organize events for petsOrganize events for pets

Sell and distribute Pet AccessoriesSell and distribute Pet Accessories

Pet Play stationsPet Play stations

Mobil Pet washMobil Pet wash

Pet HotelsPet Hotels

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Target Market Segment Strategy:Target Market Segment Strategy:

Focusing on segments whose needs match our offerings

We will develop our message, communicate it, and fulfill

our commitment to excellence.

Market Needs:Market Needs:

working professionals that need reliable, trusting and

convenient pet care

one-stop convenience

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Market Trends

Professionals are looking for help to care for theirProfessionals are looking for help to care for their

petspets

Pet owners treating their pets as their childrenPet owners treating their pets as their children

Willing to invest lots of money to have them caredWilling to invest lots of money to have them cared

Market Growth Over 350,000 Mumbai households have dogs orOver 350,000 Mumbai households have dogs or

other petsother pets

58 million pet owners spent an estimated 22.7 lakhs58 million pet owners spent an estimated 22.7 lakhson their pets in 2008on their pets in 2008

Animals are playing a larger role in our lives andAnimals are playing a larger role in our lives and

working people are choosing to provide them withworking people are choosing to provide them with

a good lifea good life

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Business Participants

Strategy and Implementation

- Emphasize Customer Service

- Focus on Target Markets

- Differentiate and Fulfill the Promise

Competitive Edge

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Media:

Brochures

Local TV NewsDirect mail

Newspaper Advertisement

Pricing Strategy

Promotion Strategy

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Total Investment - Rs. 85,00,000/-

By Owner, Mr.Jagdish -Rs.35,00,000/- Borrowings - Rs.50,00,000/-

ExpensesRent for shops -Rs. 3,75,000/-

Insurance - Rs. 1,50,000/- Legal & Accounting Rs. 1,00,000/-

Stationery Rs. 25,000/-

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Brochures & Cards Rs. 2,00,000/-Brochures & Cards Rs. 2,00,000/-

Consultants/Permits Rs.2,50,000/-Consultants/Permits Rs.2,50,000/-

Advertising Rs.10,25,000/-Advertising Rs.10,25,000/-

Products & Equipments Rs.25,000/-Products & Equipments Rs.25,000/-

Other Expenses Salaries,etc.Other Expenses Salaries,etc.

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PROJECT TEAM

Jagdish Talreja

experience in the service industry, owner of the business.

Mithila Redkar

a vet by profession and is also Jagdishs friend

will train and guide all the other workmen in the company.

Jinal Mistry, Parag Dave and Prajakta Salvi who have done

their MBA from RIZVI MANAGEMENT INSTITUTES will

look after the management part of the business along with

Jagdish.

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Two front desk reception

Four playground supervisors

Contract Employees:

- One pet groomer

- One behavioral trainer.

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