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GARY CHANHead, Ecosystem & Developer ExperienceNokia Singapore, Malaysia & Brunei

Creating a successful developerecosystem in Malaysia

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the war of ecosystems

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ecosystem success formula

3rd PARTY E2E ECOSYSTEM SUCCESS =f (Platform x Pervasiveness x Partnerships x Profitability)

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platform

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Devices

Commerce

LocationStore

Search

UnifiedCommunicationsSocial

Advertising

Entertainment

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Symbian + Maemo + MeeGo + next billion

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Nokia Qt SDK 1.1

Qt4.7

QtM

obility

QtUI

C

reator

QML

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Symbian

the most popular smartphone platform

200 million in use + 150 million more to sell

software updates and support till 2016

new hardware, new capabilities, Qt-powered

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600

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700

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701

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N9

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Beautifullysimple

Everythingsjust a swipe

away

Staying intouch familiar, yet

refined

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Your apps:

Qt-powered

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Same Qt Mobility APIsacross Symbian & MeeGo

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pervasiveness

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Ovi Store

190countries

138devices 32languages

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Ovi Store

9.0+million

downloads daily

50,000+apps available800% annual growth

170developers with>1 million downloads

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profitability

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Apple operator billing footprint

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Android operator billing footprint

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Nokia operator billing footprint

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profitability

121operators with live

billing in 42 countries

8.5downloads per userper month

3x - 13xconversion whenoperator billing is enabled

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flat-rate revenue share

70%70% Operator BillingGuaranteed payout

Industry-leading

Credit Card BillingIndustry-standard

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in-app purchase

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in-app advertising

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in-app advertisingwww.inner-active.com

90% Global Fill Rate

3% CTR

Highest eCPM

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in-app advertisingwww.inner-active.com

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partnerships

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catalyzing Malaysia

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local promotion

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ecosystem success formula

3rd PARTY E2E ECOSYSTEM SUCCESS =f (Platform x Pervasiveness x Partnerships x Profitability)

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get started.

Register for the 2-day Qt + NFC workshop22 & 23 September 2011, Wawasan University

Sign up with NokiaGet a free Limited-Edition Nokia water tumbler

get in touch with eda.lim@nokia.com

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get going.

Get a Nokia C7.Publish a NFC Qt app by 11 Nov.

get in touch with eda.lim@nokia.com

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thank you.