Impliciete gedragsbeïnvloeding door de overheid: Mag dat?

(Impliciete) gedragsbeïnvloeding Mag dat?

Ontwerpen voor gedragsverandering

http://www.google.nl/url?sa=t&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&ved=0CAQQjRw&url=http://www.bonappetit.com/people/article/why-do-we-eat-the-way-we-do-brian-wansink-food-psychologist-has-answers-for-francis-lam&ei=YvdDU4i6E4ahO9WtgYgM&usg=AFQjCNECH8XVKR9ut7R25qyEPLJTqYir6A&sig2=Ql7Djfhz75SB5SnawXCBeQ&bvm=bv.64367178,d.ZWU

Even netjes wachten…

https://www.google.nl/Belonen+van+fietsers+helpt

Wegenbelasting

Aantal betalers verdriedubbelde

https://www.google.nl/imgres?imgurl&imgrefurl=http://www.stichtingmilieunet.nl/andersbekekenblog/openbaar-vervoer/geen-motorrijtuigenbelasting-meer-voor-zeer-zuinige-auto%E2%80%99s.html&h=0&w=0&tbnid=IqaRT8BY9aGHEM&zoom=1&tbnh=160&tbnw=297&docid=ETVZ_PeJgWw_LM&tbm=isch&ei=Ov1DU6OdC4qsPeXygLAC&ved=0CAIQsCUoAA

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=O6Bdc1yTH5sk2M&tbnid=GMd_HaQueJy6aM:&ved=0CAUQjRw&url=http://www.gva.be/nieuws/economie/aid877233/65-000-boetes-zorgverzekering-kwijtgescholden.aspx&ei=yv1DU8uFKYyhOtCtgSA&bvm=bv.64367178,d.ZWU&psig=AFQjCNFgei2tZXytySkKCTUBhaOOQne5Lw&ust=1397051159521941

Matig uw snelheid

Nudging? (landscaping, priming, gamification, …)

Feedback Nudge

Stimulans Nudge

Default Nudge

Johnson & Goldstein: in Science, 2003

Opt Out Opt In

Weerstand…

Afwegingskader

Feedback Nudge

Stimulans Nudge

Stimulans Nudge

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=doOuGyFI6-UTNM&tbnid=O4C0cVqSUg-GbM:&ved=0CAYQjRw&url=http://www.henkel.com/industrial/news-11584-20130514-adhesives-in-elevators-on-the-way-up-41007.htm&ei=mEUvU7StOsTD0QWbxoCoDA&bvm=bv.62922401,d.d2k&psig=AFQjCNFq9h9ZTKVjLvv8RlOFT2SEb5i1RA&ust=1395693317795668

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=4sXMvVc8gt76mM&tbnid=KPPO3tPoDvE6NM:&ved=0CAYQjRw&url=http://nl.123rf.com/stock-photo/hometrainer.html&ei=eUYvU8WCIonB0gXuoYD4CQ&bvm=bv.62922401,d.d2k&psig=AFQjCNFYJddLQCtz4EHE77DE_npZlfBA5Q&ust=1395693505846793

Stimulans Nudge

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=44oY9qWlWZUGTM&tbnid=cdDyr90cCUNWIM:&ved=0CAYQjRw&url=http://www.qost.nl/lenen/rood-staan-is-duurder-dan-u-denkt/&ei=ZUcvU-mWMYrM0AXhyoCoAw&bvm=bv.62922401,d.d2k&psig=AFQjCNFhMP6xGJCWWxhn9DoXu6qfMTFahA&ust=1395693715126113

Stimulans Nudge

Stimulans Nudge

../../Filmpjes/academie/Obamaville - Rick Santorum Anti-Obama Ad 2012 (COMMENTS ENABLED!).wmv

Default Nudge

Default Nudge

send hold

Warning: This appears to be an uncivil email

Do you really and truly want to sent it?

Default Nudge

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=Gexn1XQyhMmPwM&tbnid=zlk_asGM1T3kgM:&ved=0CAYQjRw&url=http://nl.freepik.com/vrije-vector/groen-vinkje-en-de-rode-min_518315.htm&ei=PUQvU8ubHqjt0gXeq4GoBQ&bvm=bv.62922401,d.d2k&psig=AFQjCNFQs75YY3m6qd3TONbdJSRtOOzYCg&ust=1395692968235647

Default Nudge

http://www.google.nl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=zv5I2wUbqOcq2M&tbnid=jQVyYNPKQzpulM:&ved=&url=http://www.bobwinkel.nl/gele-bob-sleutelhanger.html&ei=ruIyU9yZIcattAaJn4H4Bg&bvm=bv.63738703,d.Yms&psig=AFQjCNES7KrGsyV4j8R01Mb-3OLRbHmBSg&ust=1395930159085904

Tot slot: Stimulans Nudge

Kristallisatiepunt

Positieve en negatieve vrijheid

Autonomieparadox

‘Nudging in the Dark’

‘Function Creep’

Ongetemde problemen

Kludges

Impliciete gedragsbeïnvloeding door de overheid: Mag dat?

Education

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