Identiteit: kern van de zaakIdentiteit: kern van de zaak

Iets magisch

Members’ beliefs

about the central, distinctive and enduring characteristics

of the organizationof the organization

harmoniseert

referentiepunt

zelfrepresentatie

werkelijkheidsconstructie

inspireert, instrueert, legitimeert

Individu

Operatie

Strategie

Identiteit

Identiteit als bron van succes

merk & reputatie

winstgevendheid

Increasingly, an organization must reside in the heads and hearts

of its members.

Thus, in the absence of an externalized bureaucratic structure,

it becomes more important to have

sturing

it becomes more important to have

an internalized cognitive structure

of what the organization stands for and where it intends to go

—in short, a clear sense of the organization's identity.

A sense of identity serves as a rudder for navigating difficult

waters.

verandering

Identiteit als valkuil

verdeelt

verblindt

bepaalt voorkeur

zet vast

maakt irrelevant

het vervreemd

Rather than being ‘just another’ analytical and managerial tool,

organizational identity and organizational identification

should be of particular interest to those who are seeking

to structure and harness the collective energies of organizations

Effective leaders are ‘entrepreneurs of identity’

whose primary project is to create, coordinate and control

a shared vision

of ‘who the organization is’ and ‘what it wants to be’

Verbinden

binnen en buiten

Narcisme HyperadaptatieWie

zijn

wij?

management, medewerker, klant

bronnen van betekenisgeving

geconstrueerde externe identiteit

geprojecteerde identiteitgeprojecteerde identiteit

werkcontext

persoonlijke

identiteit

door sturen op identificatie

merk, mens, proces

Waardecreatie

Mens