Hoe maak je van bezoekers van je webshop ook klanten van je webshop?
Hoe de juiste klanten naar uw webshop trekken?
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FeWeb, facilitating growth for Belgian web companies – www.feweb.be Hoe de juiste klanten naar uw webshop trekken? Connect to Digital #feweb roadshow
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Transcript of Hoe de juiste klanten naar uw webshop trekken?
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Hoe de juiste klanten naar uw webshop trekken?
Connect to Digital#feweb roadshow
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Juiste klanten aantrekken door
1. Merk / product bekend te maken2. Via de juiste kanalen en3. Met een duidelijk en aantrekkelijk verhaal
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Welke kanalen/tools ?Wat werkt in mijn geval ?
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Afhankelijk van1. Sector 2. Doelpubliek3. Product4. Merk identiteit: wie ben je als bedrijf
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Source: 60secondmarketer.com
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Marketingmix en marketingplanStart met persona’s en buikgevoel
maar al snel baseren we ons op cijfers …
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
De kanalen
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Betalende adsSearch Engine Advertising (SEA)Social Ads
Pay per viewPay per click
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Social Media
Menselijk karakter meegeven aan je merk
Mond aan mond reclame
Top of mind stimuleren
Brand advocates creëren
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
E-mailRelevantie werkt !
Opt-In vanaf dag 1 correct opvragen
Retentie / recurring business
De “carotte” moet sterk genoeg zijn
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Give-awaysGratis voorbeelden of goodies
Naar klantenNaar bloggersNaar review websites
Mond à mond stimuleren
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Content marketingSocial currency
Humor
Relevantie
Loyaliteit opbouwen
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
ZoekmachinesSearch Engine Optimisation (SEO)
De taal van uw klanten
Indirect marktonderzoek
Allereerste kennismaking met uw merk
Panda en Pinguïn & Link building
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
PR / press
Verwacht niet te veel
Elk artikel is meegenomen
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Brick worldFolders, DM, evenementen, netwerken
Brick stores / Pop-up stores
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Tot slot
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
Dank je
Hans Palmers Mundo Digitalis
FeWeb, facilitating growth for Belgian web companies – www.feweb.be
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