E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie
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Transcript of E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie
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8/6/2019 E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie
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@-VtrHt`dyNkes`e ae o`t aet`re`ttamlp`rn
Vmbrs vke G``uw`eAelbrk Ikekd`i`etklva`s
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AEOBPLVBXDKS@
; AEG@ALAED.........................................................................................................
Brdkeaskta`fugtur`e v`rkel r`e, kkelkfot vbbr o`t kjstrkft`>
Dr`ez`e v`rvkd`e e v`rvkgg`e>
N`t`es n`r`e bi>
Ikrnt`e wbrl`e lbbrzafotad`r>
Xrbluft`e g`v`e nbrt`r>
\` v``g prbluft`e `e t` w`aead ngket`e>
Aelavalu`g` vrkkd, aelavalu``g kkejbl>
Ngket`e wbrl`e v``g`as`el`r>
Ngket`etrbuw wbrlt iael`r (jrbws`e, drkz`e, fgafn`e `e zkpp`e)>
La`est`e bv`rstamd`e prbluft`e>
Aecbriktas`raed vke o`t prbluft>
Ladatkgas`raed vke prbluft`e e la`est`e>
Fbev`rd`eta` vke t`foebgbda`e
Vup`rse`gg` e fbipg`x` w`r`gl>
T`r`glwaml` fbebia`.
Nbrtbi, l` w`r`gl v`rkel`rt ae se`g t`ipb `e brdkeaskta`s zugg`e bp z``r nbrt` t`riame
strkt`dasfo` n`uz`s ib`t`e ikn`e t`e kkeza`e vke ikrntj`ekl`raed, ikrntpbsata`,prbluft`e, la`est`e e prbf`ss`e. L` aez`t vke AF\ as oa`rjam `e frufakg` ckftbr.
;Aet`re`t Vtrkt`da`, Fbefurr`eta`vbbrl``g ae l` ladatkg` `fbebia`, Lrs. J`e \add`gkkr, ;111.
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek 4 vke 03
6
TK\ AV @-JPVAE@VV2
6.;
@g`ftrbeasfo zkn`elb`e
@-jusae`ss stkkt vbbr `g`ftrbeaf jusae`ss bct`w`g `g`ftrbeasfo zkn`elb`e. Lra`v``gd`jruant` l`caeata`s vke g`ftrbeasfo zkn`elb`e zame=
@g`ftrbeasfo zkn`elb`e as o`t d`o``g vke zkn`gamn` okel`gaed`e la` bp `g`ftrbeasfo`
wamz` wbrl`e uatd`vb`rl t`r v`rj`t`raed vke l` `ccafa`efy `e l` `cc`ftavat`at vke
j`lramcsprbf`ss e (Iaeast`ra` vke @fbebiasfo` ]kn`e, ;114).
@g`ftrbeasfo zkn`elb`e as o`t d`o``g vke zkn`gamn` okel`gaed`e la` bp `g`ftrbeasfo`
wamz` wbrl`e uatd`vb`rl, wkkrjam lra` drb`p`e pkrtafapket`e (j`lramv`e, fbesui`et`e
`e bv`ro`al) zame j`trbnn`e la` lkkri`` sp`faca`n` lb`g`e ekstr`v`e (@AI, ;11?).
@g`ftrbeasfo zkn elb`e as o`t, lbbr iall`g vke fbiput`r-t`g`fbiiueafkta`e`tw`rn`e,
lb`e vke zkn`gamn` trkeskfta`s (nbp`e `e v`rnbp`e), o`t vb`r`e vke zkn`gamn` r`gkta`s
`e o`t j`o``rs`e vke l` prblunta`n`t`e (OGI \rakedg`, Dkrte`r Drbup, :888
:
) .
Caduur := Xkrtam`e ae g`ftrbeasfo zkn`elb`e.
@g`ftrbeasfo zkn`elb`e nke pgkktsvael`e tuss`e j`lramv`e bel`rgaed (jusae`ss-tb-
jusae`ss) `e tuss`e j`lramv`e `e fbesui`et`e (jusae`ss-tb-fbesui`r). @`e j`gkedramnn`ei`rn vke `g`ftrbeasfo zkn`elb`e as lkt o`t vramw`g kgg` j`lramcsprbf`ss`e ae l`
brdkeaskta` rkknt e lkt o`t vkkn l` dr`ez`e vke l` brdkeaskta` bv`rsforamlt.
J`gkedramn` pamg`rs vke `g`ftrbeasfo zkn`elb`e zame ae t`foebgbdasfo bpzafot= Aet`re`t,
fbiput`r-t`g`cbbe-aet`drkta` (fkggf`et`rs, vbaf`-r`spbes-syst`i`e, ibja`g` t`g`cbea`,ckx), ikag, fl-rbi, aet`rkfta`v` \S `e g`ntrbeasfo` d`d`v`esuatwass gaed (@g`ftrbeafLktk Aet`rfoked`> @LA).
:L` l`caeata` vke Dkrte`r Drbup vbbr `g`ftrbeasfo zkn`elb`e bivkt `g`ftrbeaf fbii`rf`,
fustbi`r r`gktabesoap ikekd`i`et (FZI) `e suppgy fokae ikekd`i`et (VFI).
J`lramc
Bv`ro`al Fbesui`et
Aet`ri`lakarsKkeja`l`rs
(L`)Z`dug`raed
bp`e
aecrk-
struftuur
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8/6/2019 E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek ? vke 03
6.:
Lramcv`r`e
@-jusae`ss ja`lt g`dab ea`uw` nkes`e vbbr kgg` pkrtam`e ae l` prbf`sn`t`e. J`lramv`e,
aet`ri`lakars, l`tkaggast`e `e fbesui`et`e o`jj`e `fot`r v`rsfoagg`el` lramcv`r`e bit` stkrt`e i`t `g`ftrbeasfo zkn`elb`e
6. Bi ``e db`l` @-jusae`ss strkt`da` t` nuee`e
uatstapp`g`e as o`t j`gkedramn t` w`t`e wkt l` j`gked`e `e lramcv`r`e vke kg la`
v`rsfoagg`el` pkrtam`e zame.
Caduur 6= S`rsfoagg`el` lramcv`r`e vbbr `g`ftrbeasfo zkn`elb`e.
J`lramv`eL` lramcv`r`e vke j`lramv`e bi t` stkrt`e i`t g`ftrbeasfo zkn`elb`e zame=
Fbefurr`eta`vbbrl``g j`okg`e (tr`els`tt`r)>
Vtrkt`dasfo` ebblzkkn (fbefurr`et`e lb`e o`t bbn)>
Nbst`ej`spkraed lbbr strbbigameaed j`lramcsprbf`ss e `e lastrajuta`prbf`ss`e>
V`rvaf`v`rj`t`raed lbbr strbbigameaed j`lramcsprbf ss`e e lastrajuta`prbf ss`e> Betwann`g`e vke ;-bp-; r`gkta`s i`t ngket`e (be`-tb-be` ikrn`taed)>
Ngketd`rafot prbluf`r`e (ikss-fustbiazktabe, mbaet-l`sade)>
S`rnbrt`e tai`-tb-ikrn`t (bbn w`g tai`-tb-fbesui`r d`eb`il)>
S`rj`t`raed vke s`rvaf` lbbr v`rj`t`raed vke l` aecbrikta`vbbrza`eaed>
Patjr`alaed vke o`t kketkg v`rnbbpnkekg`e (begae` v`rnbbp)>
J`tr`l`e vke ea`uw` ikrnt`e (ea`uw` prbluft/ikrnt-fbijaekta`s)>
S`rst`rn`e bel`rokel`gaedspbsata` i`t g`v`rkefa`rs e kce`i`rs>
Kcoken`gamno`al vke o`t tuss`enkekkg v`riael`r`e>
Nbst`ej`spkraed lbbr t`g`w`rn`e (vartu`g` e`tw`rnbrdkeaskta`)>
S`rj`t`r`e vke l` j`r`anjkkro`al `e j`sfoanjkkro`al (:
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek 1 vke 03
J`eutt`e vke ea`uw` nkes`e ae l` ikrnt lbbr l` bpnbist vke @-jusae`ss= vartu`g`
ikrntpgkkts`e, v`agaedouaz`e, `e aenbbpfbijaekta`s, aecbrikta`ikn`gkkrs,zb`nsyst`i`e, w`j-brdkeaz`rs, n`t`eaet`drkta` e suppgy fokae ikekd`i`et>
Kcoken`gamno`al vke g`v`rkefa`rs v`riael`r`e (v`rruai`e vke kkejbl)>
D`vkkr vke lasaet`ri`lakta` v`riael`r`e lbbr ea`uw` kftavat`at`e ae l`wkkrl`n`t`e t` betpgbba`e (kfot`rwkkrts` e/bc vbbrwkkrts aet`drkta`).
L`tkaggast`eL`tkaggast`e gamn`e vbbrkgsebd ea`t lar`ft `fbebiasfo` r`l`e`e t` o`jj`e bi`g`ftrbeasfo zkn`e t` lb`e i`t oue ngket`e. L` nrkfot vke l` l`tkagokel`g as lkt l`z`
lafot jam l` fbesui`et`e zat. Jbv`ela`e as `r v``g d`ev`st``rl ae cysa`n`
v`rnbbpruait` `e as l` pbsata` vke l` l`tkagokel`g t`e bpzafot` vke l` prbluf`et`e`rd st`rn.
L` lramcv`r`e vke (gbnkg`) l`tkaggast`e bi t` stkrt`e i`t `g`ftrbeasfo zkn`elb`e zame ael` i``st` d`vkgg`e vbbrkg l`c`esa`c vke kkrl `e o`jj`e t` ikn`e i`t l` vbgd`el`j`lr`adaed`e=
Vtrkt`dasfo` ebblzkkn (fbefurr`et`e lb`e o`t bbn)> T`dg`nn`e vke v`rnbbp ekkr kel`r` (juat`egkels`) w`jsat`s>
Fbesui`et`e dkke v`rl`r vke ouas bp zb`n ekkr db`lnbp`r` prbluft`e>
Ikrntg`al`rs nuee`e d`iknn`gamn`r begae` dkke vkew`d` oue ikfotspbsata`>
Ckftbry butg`ts nuee`e o`t cysa`n` `e `g`ftrbeasfo` v`rnbbpnkekkg fbijae`r`e
zblkt zam ``e st`rn`r` pbsata` nramd`e>
I`rnkrtan`g`e nuee`e lbbr oue st`rn` ekkisj`n`elo`al ``e st`rn` pbsata` bp
Aet`re`t v`rw`rv`e.
@-jusae`ss ja`lt fot`r bbn `e kketkg nkes`e vbbr (gbnkg`) l`tkaggast`e=
Aet`re`t d`jruan`e kgs pujga`nstr`nn r ae l` waen`g>
Aesp`g`e bp l` tb`e`i`el` vrkkd ekkr d`iknsla`est`e vke fbesui`et`e>
Obbdwkkrlad` aecbrikta` kkeja`l`e bv`r jamvbbrj``gl vbbrrkl`e e g`v`rtaml`e> Ekkst prbluftv`rnbbp bbn klvas`r`e `e j`iall`g`e wkkrlbbr l` fbesui`et
iael`r taml nwamt as ae l` braetkta`cks`>
Aet`re`t aez`tt`e kgs `xtrk v`rnbbpnkekkg e v`rdrbt`e vke o`t ikrntd`ja`l (vbbrkg
d`sfoant vbbr sp`fakgast`e e eafo`prbluft`e)>
S`rj`t`r`e vke l` s`rvaf` `e la`estv`rg`eaed lbbr `xtrk kftavat`at`e ae l` pr`-
skg`s, skg`s `e kct`r skg`s cks`e t` betpgbba`e>
S`rst`rn`e vke l` jkel i`t o`t kcz`td`ja`l lbbr i`t j`ougp vke Aet`re`t j`t`r ae
t` sp`g`e bp l` lar`ft` bid`vaed e g``cd`ja`l.
Fbesui`et`eL` j`gkedramnst` lramcv`r`e vke fbesui`et e bi t` stkrt`e i`t `g`ftrbeasfo zkn`elb`ezame=
\amlsj`spkraed, `evbul `e d`ikn> I``r aecbrikta` bv`r g`v`rkefa`r e o`t prbluft (fbesui`et`e wbrl`e nratasfo`r)>
Db`lnbp`r prams (bp zb`n ekkr l` db`lnbbpst` kkeja`laed)>
S`rst`rn`e bel`rokel`gaedspbsata` i`t l` g`v`rkefa`r>
S`rnramd`e vke aezafot ae vbbrrkl e, g`v`rtaml`e, g`v`raedsvbbrwkkrl`e, tf.>
]b`n`e vke uea`n` prbluft`e.
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8/6/2019 E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie
10/56
@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek ;8 vke 03
6.6
D`vbgd`e
L` v`rkel`raed`e kgs d`vbgd vke l` ``rl`r d`sfo`tst` betwann`gaed`e `e l` bpnbist
vke @-jusae`ss zame `ebri. L`z` v`rkel`raed`e o`jj`e i`t eki` j`tr`nnaed bp l`ikfotsv`robulaed`e tuss`e l` v`rsfoagg`el` pkrtam`e ae l` prbf`sn`t`es.
L` j`gkedramnst` v`rkel`raed`e zame=
Eklrun bp pramsfbefurr eta`>
Vfokkgv`rdrbtaed bc ski`ew`rnaed vbbr o`t kkeja`l`e vke tbtkkgbpgbssaed`e>
Xrbluf`et`e dkke r`fotstr``ns v`rnbp`e kke fbesui`et`e>
Xkrtam`e ae prbf`sn t`es dkke ski`ew`rn`e>
J`lramcs- e n`t`eprbf`ss`e dkke aet`dr`r`e>
\b`d`vb`dl` wkkrl` wbrlt j`gkedramn`r>
Aecbrikta` wbrlt l` n`re vke o`t prbf`s, o`t jaeliall`g>
Ngket`e e`i`e o`t stuur ae okel`e (n`t`ebin`raed)>
L`saet`ri`lakta` zbrdt vbbr kel`r` ikfotsv`robulaed`e>
Vp``ly fbipkea`s zbrd`e vbbr bev`rwkfot` d`j`urt`eass`e.
Eklrun bp pramsfbefurr`eta`, vkew`d`=
Ikrnt`e wbrl`e lbbrzafotad`r>
\b`eki` vke o`t kkejbl>
Vt`rn`r wbrl`el` pbsata` vke ngket`e>
Dr`esbv rsforaml`el waen`g`e vak Aet`re`t>
Ngket`e stkpp`e se`gg`r bv`r ekkr fbefurr`et`e (gkd` swatfoaed fbsts).
Vfokkgv`rdrbtaed bc ski`ew`rnaed vbbr o`t kkeja`l`e vke tbtkkgbpgbssaed`eNgket`e wagg`e ``e tbtkkg kkejbl (fbijaekta`s vke prbluft`e `e la`est`e) bp ikkt `el`z` jbv`ela`e kce`i`e `e gkt`e j`zbrd`e bp l` taml `e pgkkts la` o`e o`t j`st`
uatnbit.
Xrbluf`et`e dkke r`fotstr` ns v`rnbp`e kke l` fbesui`etXrbluf`et`e vke i`rnkrtan`g`e zugg`e prbj`r`e bi lar`ft t` v`rnbp`e kkefbesui`et`e. Lat d`j`urt kg i`t ckftbry-butg`ts, ikkr zkg bbn vak Aet`re`t dkke gbp`e.
Lat o``ct drbt` fbes`qu`eta`s vbbr l` oualad` r`tkagj`lramv`e.
Xkrtam`e ae prbf`sn`t`es dkke ski`ew`rn`e
Xrbluf`et`e w`rn`e ski`e i`t pkrtam`e ae l` n`t`e bi tbt ``e wae-wae satukta` t`
nbi`e (jamvbbrj``gl begae` v`rnbp`e ikkr o`t prbluft kcokg`e jam l` pgkkts`gamn`
l`tkaggast)>
L` ladatkgas`raed vke j`lramcsprbf`ss`e v`rd`iknn`gamnt o`t bv`rsforaml`e vke
trklatabe`g` jrkefo`dr`ez`e. @r zugg`e nruasv rjkel`e tuss`e n`t`es betstkke.
J`lramcs- `e n`t`eprbf`ss`e dkke aet`dr`r`e Lbbr tb`pkssaed vke AF\ `e @-jusae`ss zugg`e j`lramcsprbf`ss`e `e n`t`e-
prbf`ss`e dkke aet`dr`r`e>
J`lramv`e dkke ae l` kkenbbpprbf`ss`e vke ngket`e aejr`n`e `e ngket`e zugg`e
dkke aejr`n`e bp l` j`lramcsprbf ss`e vke g`v`rkefa`rs e prbluf`et`e>
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8/6/2019 E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek ;; vke 03
@g`ftrbeasfo` okel`gaed`e ae l` kct`r-skg`s (lacc`r`et s`rvaf`s) zugg`e ``e drbt`
aevgb`l nramd`e bp l` j`lramcskftavat`at`e ae i`t eki` l` pr`-skg`s cks`.
\b`d`vb`dl` wkkrl` wbrlt j`gkedramn`r
O`t prbluft kgg``e as st``ls iael`r bel`rsfo`al`el. J`lramv`e zugg`e tb`d`vb`dl`wkkrl` ib`t`e ja`l`e bi zafo t` nuee`e bel`rsfo`al`e vke oue fbefurr`et`e.
J`lramv`e nuee`e l`z` tb`d`vb`dl` wkkrl` okg`e uat o`t j`sfoann`e bv`r `ekkeja`l`e vke l` muast` aecbrikta` kke l` ngket>
Aet`ri`lakars nuee`e l`z` tb`d`vb`dl` wkkrl` okg`e uat o`t klvas`r`e `ej`iall`g`e lbbr jamvbbrj``gl aecbrikta` bv`r v`rsfoagg`el` prbluft`e `e
la`est`e ekkst `gnkkr t` z`tt`e `e lat kke t` ja`l`e kke l` ngket.
Aecbrikta` wbrlt l` n`re vke o`t prbf`s, o`t jaeliall`g
Aecbrikta` `e fbiiueafkta` wbrlt st``ls j`gkedramn`r ae l` kkenbbpcks`, o`t
wbrlt l` jrud ekkr l` v`rnbbp vke prbluft`e `e la`est`e>
J`lramv`e la` j`t`r d`ecbri``rl zame bv`r l` j`ob`ct`e vke ngket`e nuee`e oue
pbsata` v`rst`rn`e lbbr `e j`t`r bp l` ngket kcd`st`il kkejbl>
O`t bpjbuw`e vke v`rtrbuw`gamn` r`gkta`s i`t ngket`e nke ``e ea`uw jael`el`g`i`et wbrl`e ae ngketj`obul>
Aecbrikta` bv`r l` bel`re`iaed kfot`r o`t prbluft `e o`t prbluft z`gc wbrlt
st``ls j`gkedramn`r ae o`t kkenbbpj`sguat vke l` ngket.
Ngket`e e`i`e o`t stuur ae okel`e (n`t`ebin`raed)
I``r z`gcw`rnzkkio`al jam l` ngket (z`gc bpzb`n`e, z`gc v`rd`gamn`e, z`gcj`st`gg`e, z`gc ketwbbrl`e bp vrkd`e bpzb`n`e)>
Aecbrikta` bv`r prbluft`e wbrlt vak Aet`re`t kked`jbl`e kke ngket`e bi zafo bpl` kkenbbp t` braet`r`e zbel`r lkt l` ngket zafo ob`ct t` v`rpgkkts`e>
L` ngket d``ct kke wkt oam bc zam wag `e g`v`rkefa`rs ibd`e oa`rbp r`kd`r`e `e
kkeja`laed`e lb`e>
L` s`rvaf`cuefta` v`rsfouact ekkr l` ngket.
L`saet`ri`lakta` zbrdt vbbr kel`r` ikfotsv robulaed`e
Xrbluft`e `e la`est`e la` d`ladatkgas``rl nuee`e wbrl`e, zugg`e tbt ea`uw`vbbrtjr`edaedsprbf`ss`e g`al`e `e cysa`n` prblufta` `e lastrajuta` bv`rjblad
ikn`e (iuza`n, cagi, nrket`e, tamlsforact`e, aecbrikta`vbbrza`eaed zbkgsj`ursj`rafot`e)>
Xrbc`ssabekgs (zbkgs krta`st`e, sforamv`rs, iuza`nket`e, mburekgast`e, `tf.) dkke z`gc`g`ftrbeasfo prbluf`r`e `e lastraju`r`e wkkrlbbr trklatabe`g` n`t`epkrtam`e
uatd`sfokn`gl wbrl`e.
Vp``ly fbipkea`s zbrd`e vbbr bev`rwkfot` d`j`urt`eass`e
Ea`uw` j`lramv`e (lbtfbi fbipkea`s) zugg`e rkz`else`g, t`d`e gkd`
aev`st`raedsnbst`e, ikrnt`e nuee`e bp`e`e bc jaee`ejr n`e> J`lramv`e zugg`e `gnkkr v`rrkss`e i`t fr`kta`v` la`est`e la` se`g bp`rktabe``g
d`ikknt nuee`e wbrl`e.
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8/6/2019 E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek ;: vke 03
6.
o`t j`st` prbluft t` g`v`r`e (prbluft g`kl`rsoap)>
l` i``st ngketd`rafot` bpgbssaed`e t` g`v`r`e (fustbi`r aetaikfy).
Fustbi`r aetaikfy
(j`st tbtkg sbgutabe)
Xrbluft g`kl`rsoap Bp`rktabekg `xf`gg`ef`
(j`st prbluft) (j`st tbtkg fbst)
Caduur 3= Fbefurr eta`strkt`da`e i`t j`ougp vke @-jusae`ss.
6.0 Xrkntasfo` ibd`gamno`l`e
L` prkntasfo` ibd`gamno`l`e vke @-jusae`ss zame tkgramn. L` ibd`gamno`l`e wbrl e ae
o`t nbrt kked`stapt kke l` okel tw`` kekgys`ibl`gg`e=
S`rnbbpkekgys`-ibl`g>
Tkkrl`n`t`ekekgys`-ibl`g.
@`e ekl`r` uatw`rnaed vke l`z` ibl`gg`e `e l` v`g` prkntasfo` ibd`gamno`l`e nbi`e
kke jbl ae obbclstun 3.
S`rnbbpkekgys`-ibl`gAe lat ibl`g wbrl`e kgg` zkn`gamn` okel`gaed`e bel`rv`rl``gl ae lra` drb`p`eaet`rkfta`s tuss`e j`lramc `e ngket t` w`t`e= pr`-skg`s, skg`s `e kct`r-skg`s. Ae kg l`z`
cks`e vke o`t v`rnbbpprbf`s nke l` aez`t vke AF\ `e @-jusae`ss v`g` ibd`gamno`l`eja`l`e.
Caduur 4= S`rnbbpkekgys`-ibl`g.
Xr`-skg`s Vkg`s Kct`r-skg`s
Ikekd`i`et & Brdkeaskta`
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek ;< vke 03
Tkkrl`n`t`ekekgys`-ibl`gAe lat ibl`g wbrl`e kgg` zkn`gamn` okel`gaed`e d`za`e kgs ``e n`t`e vke kftavat`at`e
la` tbt lb`g o`jj`e bi tb`d`vb`dl` wkkrl` t` fr`r`e vbbr l` ngket. Jam kg l`z`bp``evbgd`el` kftavat`at`e nke l` aez`t vke AF\ `e @-jusae`ss v`g` ibd`gamno`l`e
ja`l`e vbbr=
O`t v`riael`r`e vke l` nbst`e p`r kftavat`at, wkt g`alt tbt ``e gkd`r` nbstprams vke
l` d`g`v`rl` prbluft`e bc la`est`e>
O`t v`robd`e vke l` wkkrl` p`r kftavat`at, wkt g`alt tbt ``e obd`r` tb`d`vb`dl`
wkkrl` vbbr l` ngket vke l` uat`ael`gamn` prbluft`e bc la`est`e>
O`t j`t`r gkt`e kkesguat`e vke l` kftavat`at`e bp `gnkkr, wkt nke g`al`e tbt zbw`g
gkd`r` nbst`e kgs ``e obd`r` tb`d`vb`dl` wkkrl`.
Caduur ?= Tkkrl`n`t`ekekgys`-ibl`g.
6.3
Sbbrl`g`e bp ``e ram
L` aevb`raed vke @-jusae`ss nke v`g` vbbrl`g`e ja`l`e zbkgs=
Patjr`alaed vke o`t kketkg v`rnbbpnkekg`e (begae` v`rnbbp)>
J`tr`l`e vke ea`uw` ikrnt`e t`d`e gkd` nbst`e >
Nbst`ej`spkraed lbbr strbbigameaed j`lramcsprbf`ss e `e lastrajuta`prbf`ss`e>
V`rvaf`v`rj`t`raed lbbr strbbigameaed j`lramcsprbf ss`e e lastrajuta`prbf ss`e>
Betwann`g`e vke ;-bp-; r`gkta`s i`t ngket`e (be`-tb-be` ikrn`taed)>
Ngketd`rafot prbluf`r`e (ikss-fustbiazktabe, mbaet-l`sade)>
S`rnbrt`e tai`-tb-ikrn`t (bbn w`g tai`-tb-fbesui`r d`eb`il)>
S`rj`t`raed vke s`rvaf` lbbr v`rj`t`raed vke l` aecbrikta`vbbrza`eaed>
S`rst`rn`e bel`rokel`gaedspbsata` i`t g`v`rkefa`rs e kce`i`rs>
Kcoken`gamno`al vke pkrtam`e ae l` n`t`e v`riael`r`e>
Nbst`ej`spkraed lbbr t`g`w`rn`e (vartu`g` brdkeaskta`)>
S`rj`t`r`e vke l` j`r`anjkkro`al `e j`sfoanjkkro`al (:
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D`jruan vke Aet`re`t
@-jusae`ss d``ct j`lramv`e `e ngket`e l` ibd`gamno`al bi ae ; (vartu`g`) kfta` i`t`gnkkr ae fbetkft t` nbi`e, aecbrikta` uat t` wass`g`e, ``e trkeskfta` t` pg`d`e `e t`
fbetrbg`r`e bc kgg`s ekkr w`es as v`rgbp`e zbel`r eb`i`eswkkrlad` nbst`e wkt j`tr`ct
taml `e `e`rda`. J`lramv`e la` iall`gs @-jusae`ss oue ngket`e vbgg`lad` `ej`trbuwjkr` aecbrikta` kkeja`l`e `e begae` vrkd`e se`g j`ketwbbrl`e nuee`e
fbefurr`eta`vbbrl``g j`okg`e.
J`lramv`e la` ea`t begae` dkke v`rnbp`e nuee`e i`t `g`ftrbeasfo` okel`gaed`e ae l`
pr`-skg`s cks` tbfo ngket`e jael`e. O`t j`l`en`e vke ``e sp`faca`n` pr`-skg`s s`rvaf`
(jamvbbrj``gl kkeja`laed vke l` w``n) nke eki`gamn kkeg`alaed zame vbbr pbt`etag`ngket`e bi (cysa`n) ``e prbluft bc la`est kc t` e`i`e.
J`lramv`e la` ea`t begae` dkke v`rnbp`e nuee`e i`t `g`ftrbeasfo` okel`gaed`e ae l`kct`r-skg`s cks` tbfo ngket`e jael`e. O`t j`l`en`e vke ``e sp`faca`n` kct`r-skg`s
s`rvaf` nke eki`gamn kkeg`alaed zame vbbr pbt`etag` ngket`e bi (cysa`n) ``e prbluftbc la`est kc t` e`i`e. \` l`en`e vkgt kke `vkgukta`, fbesugtkta`, ekzbrd `e j`zbrdaedbp kcrb`p.
6.4
Vuff`sckftbr`e e vkgnuag`e
Kgd`i``eEa`uw` aeebvkta`v` prbluft`e bc la`est`e ib`t`e kke j`pkkgl` vbbrwkkrl`e vbglb`e
wagg`e z` suff`svbg wbrl`e. L` j`gkedramnst` vbbrwkkrl`e bp `e ram= O`rn`ejkkro`al= o`t suff`s vke ``e ea`uw prbluft bc la`est as ae obd` ikt`
kcoken`gamn vke l` v`rwkfotaed`e la` l` ngket `rvke o``ct. O`t ib`t ae l` bd`e
vke l` ngket `ad`egamn i``r lb`e lke wkkrvbbr i`e j`tkkgt.
Z`gkta`c vbbrl``g= l` ngket ib`t `rvke bv`rtuadl zame lkt l` aeebvkta` lual`gamn
vbbrl``g ja`lt t`e bpzafot` vke l` oualad` prkntamn. Lat vbbrl``g ib`t kkesguat`e
jam l` w`rn`gamn`, j`stkkel` j`ob ct`.
Fbipktajagat`at= ``e aeebvkta` ib`t kkesguat`e jam l` oualad` ebri`e `e wkkrl`e
vke l` ngket `e iknn`gamn ae t` pkss`e zame ae o`t oualad` d`lrkd f.q. w`rnwamz`.
Fbipg`xat`at= l` ngket ib`t `rvke bv`rtuadl zame lkt ``e aeebvkta` ea`t ib`agamn asae o`t d`jruan. L`s t` fbipg`x`r l` v`rea`uwaed, l`s t` iael`r suff`svbg.
Xrbj``rjkkro`al= aeebvkta`s zame suff`svbgg`r aela`e l` ngket z` zbel`r v``g
ib`at` e zbel`r xtrk nbst`e uat nke prbj`r`e.
]afotjkkro`al= o`t as vbbr kel`r`e zafotjkkr aela`e a`ikel ``e ea`uw prbluft bc
la`est d`jruant. Lat v`rgkkdt l` lr`ip`g vbbr ea`uw` d`jruan`rs.
O`t v`rj`t`r`e vke l` `ccafa`efy i`t j`ougp vke Aet`re`t g`alt tbt ``e v`robdaed vke
l` waestikrd` vke 0% - :8% ekkr :8% -
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L` j`gkedramnst` vkgnuag`e jam l` aevb`raed vke ea`uw` prbluft`e bc la`est`e zame=
\`foebgbda` v`rwkrr`e i`t l` ikrntvrkkd= t`foeasfo d`za`e nke o`t kgg`ikkg,ikkr as `r w`g vrkkd ekkr2
Z`vbgutabekar` v`rkel`raed`e ekstr`v`e= v`rkel`raed`e betstkke stkpsd`wams
(`vbgutabekar) e ebbat rklafkkg (r`vbgutabekar). Ikrntw`rnaed wbrlt bel`rsfokt= bc ea`uw` aeebvkta`s ``e suff`s wbrl`e as
drbt`el``gs kcoken`gamn vke wkt l` ikrnt `r i`` lb`t. Sbbr sbiiad`tb`pkssaed`e ib`t r `rst `e nratasfo` ikssk j`r`ant wbrl`e.
@-jusae`ssEkkst rasafb's vkew`d` l` g`v`rkefa`rs, jamvbbrj``gl bilkt oue prbluft`e ea`t ramp
zame bc t`foebgbdasfo kfot`rokkgl, wbrl`e l` rasafbs vke @-jusae`ss prbm`ft`e vbbrkg
j`pkkgl lbbr l` d`jruan`el` brdkeaskta`. Sbbrkg l` fbijaekta` vke ``e fbipg`x`aecrkstruftuur `e ``e fbipg`x` j`o``rstruftuur nuee`e l` rasafb's kkeza`egamn
v`rdrbt`e.
Ekkst l`z` ksp`ft`e vke fbipg`xat`at, bel`rn`el Dkrte`r Drbup `en`g` kel`r`
ckftbr`e la` o`t rasafb nuee`e v`rdrbt`e. \` v``g lb`gst`ggaed`e vbbr ``e prbm`ft= i``stkg zame l` lb`gst`ggaed`e zbw`g
v`rgkdaed vke l` nbst`e kgs v`robdaed vke l` nwkgat`at> lat ikknt o`t rasafb drbt`r.
D``e j`bbrl`gaed lbbr o`t tbpikekd`i`et= Xrbm`ft`e gbp`e ``e drbt` nkes t`
wbrl`e v`rtrkkdl aela`e o`t tbpikekd`i et ea`t as j`trbnn`e jam l` j`sgassaed`e.
Bevbglb`el` prb`cprbm`ft`e `e t`st`e= O`t betjr`n`e vke vbglb`el` `e cbri`g`
t`stprbdrkiik's v`robbdt l` nkes bp prbjg`i`e.
Betjr`n`e vke t`foebgbda`-spbesbrs= Sbbr l` aevb`raed vke ea`uw`
t`foebgbda`e ib`t`e l`snuelad e d`o``g wbrl`e vramd`ikknt bi kke o`t prbm`ft
t` w`rn`e, wag o`t ``e suff`s wbrl`e.
Drbbt v`rgbbp= @`e drbbt v`rgbbp vke `ad`e i`es`e bc aed`ouurl` nrkfot`e zkg
o`t rasafb kkeza`egamn v`rdrbt`e.
S`rsfoagg`el`, fbecgaft`r`el` aet`re` lb`gst`ggaed`e= @`e sg`ut`gckftbr vbbr suff`s
as lkt l` v`rsfoagg`el` fo`gbes e kcl`gaed`e o`tz`gcl` lb`g vbbr bd`e o`jj`e.
Bp jksas vke mkr`egked` prkntamn`rvkraed`e bel`rn`et Aelbrk ``e kketkg j`gkedramn`
suff`sckftbr`e vbbr l` aevb`raed vke @-jusae`ss=;.
Ebblzkkn vbbr v`rkel`raed wbrlt bel`rsfor`v`e (s`es` bc urd`efy)>
:. J`trbnn`eo`al tbpikekd`i`et as drbbt (g`al`el` fbkgata` ae ikekd`i et)>
6. Fr`r`e vke `e lual`gamn` vasa`>
0. Kkepkn e aevb`raedsf`ekrab wbrl`e kcd`st`il bp l` brdkeaskta`>
3. Kgg` j`ebladl` lasfapgae`s zame j`trbnn e>4. Db`l` fbiiueafkta` bv`r ebblzkkn `e vbbrtdked vke v`rkel`raed`e>?. @vbgutabekar`, stkpsd`wamz` kkepkn i`t quafn waes>
1. Fr``r `e bebin``rjkr` brdkeaskta`>;8.
Aez`t vke rvkr`e prbdrkiik- e prbm`ftikekd rs>
;;.]brd vbbr se`gg` v`rken`raed vke prbm`ftr`sugtkkt ae l` gamebrdkeaskta`.
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek ;4 vke 03
kgd`i`e` Aet`re`t-prbdrkiiks zbkgs wbrgl wal` w`j (www) `e `ikag>
sp`faca`n` Aet`re`t-tb`pkssaed`e betwann`gl vbbr zkn`gamn d`jruan.
@-jusae`ss
Aet`re`t Aetrke`t @xtrke`t
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Caduur ;8= Jbuwst`e`e vbbr g`ftrbeasfo zkn`elb`e i`t j`ougp vke Aet`re`t.
Aecbrikta` 95 jamvbbrj``gl ea`uws e prbluftaecbrikta`>
Fbiiueafkta` 95 jamvbbrj``gl aet`rkfta`v` vrkkd/ketwbbrl tb`pkssaed`e>
\rkeskfta` 95 jamvbbrj``gl aenbbp-, v`rnbbp- e j`tkgaedstb`pkssaed e>
\rkescbrikta` 95 j`lramcsvb raed (d`o``g bc d`l``gt`gamn) vak Aet`re`t.
Jbv`estkkel` ael`gaed d``ct bbn ae obbclgame`e l` drb`acks`e kke la` v``g brdkeaskta`s
lbbrikn e i`t j`tr`nnaed tbt o`t d`jruan vke Aet`re`t.
L` i``st` brdkeaskta`s zame d`stkrt i`t ``e pr`s`etkta`-tb`pkssaed `e o`jj`e l`z`
tb`pkssaed stkp vbbr stkp uatd`jbuwl tbt ``e fbiiueafkta`- `e trkeskfta`-tb`pkssaed.@r nbi`e bbn st``ls i``r ea`uw` brdkeaskta`s wkkrvke l` j`lramcsvb`raed vbgg`lad
vak Aet`re`t gbbpt.
L` tb`d`vb`dl` wkkrl` (`e jusae`ss aipkft) as jam ``e pr`s`etkta`-tb`pkssaed o`tgkkdst e jam vbgg`lad` trkescbrikta` o`t obbdst.
Aet`re`t-tb`pkssaed`e(pr`s`etkta`, aecbrikta`, fbiiueafkta`, trkeskfta`, trkescbrikta`)
Aet`re`t-prbdrkiiks
(www, `ikag, ea`uwsdrb`p`e, foktjbx`e, t`ge`t)
Aet`re`t-prbtbfbgg`e(\FX/AX, O\\X, VI\X, O\IG, _IG)
Aet`re`t-aecrkstruftuur
(pfs, s`rv`rs, rbut`rs, swatfo`rs, car`wkggs, nkj`gs)
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
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Drbbt
\b`d`vb`dl` @-jusae`ss
wkkrl`
Ng`ae
Xr`s`etkta` Fbiiueafkta` \rkescbrikta`
Aecbrikta` \rkeskfta`
Aet`re`t tb`pkssaed
Caduur ;;= Aet`re`ttb`pkssaed`e jaee`e @-jusae`ss.
`-prbfur`i`et 95 aenbbp>
`-kuftabe 95 v`agaed>
`-ikrn`tpgkf` 95 ikrntpgkkts (vrkkd e kkejbl)> vartukg fbiiueaty 95 vartu`g` d`i``esfokp>
fbggkjbrktabe pgktcbri 95 ski`ew`rnaedspgktcbri>
aecbriktabe jrbn`r 95 aecbrikta`ikn`gkkr>
vkgu` fokae aet`drktabe 95 prbf`s- e n`t`eaet`drkta`>
i-fbii`rf` 95 ibja`g` `-fbii`rf .
Ea`t kgg` bpgbssaedsrafotaed`e zame r`g`vket vbbr (kgg`) brdkeaskta`s. S`rl`r as @-
jusae`ss `e mbed` drb`aikrnt e zame v``g @-jusae`ss bpgbssaed`e ebd ea`t vbgwkss`e.
Sbbr a`l`r` brdkeaskta` kczbel`rgamn nuee`e l` v`rsfoagg`el` sbbrt`e @-jusae`ss
tb`pkssaed`e lke bbn d`drb`p``rl wbrl`e ae=
Lbds 95 gkd` tb`d`vb`dl` wkkrl` `e gkd` drb`apbt`eta`
[u`stabe ikrns (2) 95 gkd tb`d`vb`dl` wkkrl` `e obd` drb`apbt`eta`
Vtkrs 95 obd` tb`d`vb`dl` wkkrl` `e obd` drb`apbt`eta`
Fkso fbws 95 obd` tb`d`vb`dl` wkkrl` e gkd` drb`apbt`eta`
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek :8 vke 03
@-VtrHt`dy rafot zafo vbbrkg bp l` ibd`gamno`l`e la` qu`stabe ikrns `e stkrs
ja`l`e bilkt l`z` @-jusae`ss tb`pkssaed`e eu bc ae l` z``r ekjam` tb`nbist drbt`
vbbrl`g`e nuee`e o`jj`e vbbr uw brdkeaskta` `e uw ngket.
Oa`rbel`r za`t u ``e wagg`n`urad vbbrj``gl vke `e @-jusae`ss pbrtcbgabiktrax.
Obbd [u`stabe ikrns Vtkrs
Drb`a-
pbt`eta`
GkkdLbds Fkso fbws
Gkkd Obbd
\b`d`vb`dl` wkkrl`
Caduur ;:= @-VtrHt`dy rafot zafo bp l` qu`stabe ikrns e stkrs vbbr brdkeaskta`s.
`-fbii`rf`
i-fbii`rf`
vartukg fbiiueaty
`-prbfur`i`et
`-ikrn`tpgkf`
`-kuftabe
fbggkjbrktabe
Aecb.jrbn`r
vkgu` fokae aet`drktabe
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Aelbrk Ikekd`i`etklva`s :888 Xkdaek :; vke 03
0
L@ KKEXKN AE O@\ NBZ\
Bi tbt ``e suff`svbgg` @-jusae`ss strkt`da` t` nbi`e as o`t kgg`r``rst eblad bi
aezafot t` nramd`e ae l` oualad` stkel vke zkn`e. Lkkrbi wbrl`e uw j`lramcsstrkt`da`,ngketr`gkta`s, j`lramcsprbf`ss`e `e aet`re` brdkeaskta` nbrt d`kekgys``rl. S`rvbgd`es
wbrl`e l` ibd`gamno`l`e vbbr @-jusae`ss ekl`r d`kekgys``rl `e d`tb`tst bp
okkgjkkro`al.
Caduur ;6= Bel`rl`g`e vke l` @-VtrHt`dykkepkn.
0.; J`lramcsstrkt`da`-kekgys`
L` vrkd`e la` oa`r f`etrkkg stkke, zame bel`ri``r=
T`gn` betwann`gaed`e zame r`g`vket vbbr uw jrkefo`2
Tkt as uw fbefurr`eta`strkt`da`2
Ob` dkkt u bi i`t uw lastrajuta`nkekg`e2
Tkt as l` aevgb`l vke Aet`re`t bp uw jrkefo`, g`v`rkefa`rs e kce`i`rs2
Tkt lb`e uw fbefurr`et`e bp lat d`ja`l2
I`t j`ougp vke l` j`lramcsstrkt`da`-kekgys` wbrl`e l`z` vrkd`e j`ketwbbrl `e
wbrl`e l` j`gkedramnst` tr`els `e betwann`gaed`e bp o`t d`ja`l vke @-jusae`ss ae uwjrkefo` ae nkkrt d`jrkfot.
J`lramcs-
strkt`da`
Ngket-
r`gkta`@-jusae`ss
Brdkeaskta`
J`lramcs-
prbf`ss`e
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Aelbrk Ikekd`i`etklva`s :888 Xkdaek :: vke 03
0.:
Ngketr`gkta`-kekgys`
L` vrkd`e la` oa`r f`etrkkg stkke, zame bel`ri``r=
Tkt vbbr sbbrt ngket`e o``ct uw brdkeaskta`2
Ob` zame l` ngketaet`rkfta`s d`brdkeas``rl2 ]ame uw ngket`e t`vr`l`e2 Tkkr zbu u nuee`e v`rj`t`r`e2
Ob` stkkt o`t i`t o`t Aet`re`t-d`jruan bel`r uw ngket`e2
Tkt v`rwkfot`e uw ngket`e vke u bp lat d`ja`l2
I`t j`ougp vke l` ngketr`gkta`-kekgys` wbrl`e l`z` vrkd`e j`ketwbbrl. O`t r`sugtkkt
as aezafot ae uw ngket`e e oue as`e, w`es`e, v`rwkfotaed`e e ibd`gamno`l`e.
0.6 J`lramcsprbf`s-kekgys`
L` vrkd`e la` oa`r f`etrkkg stkke, zame bel`ri``r=
Ob` zame uw j`lramcsprbf`ss`e d`brdkeas` rl2
Tkt zame l` st`rn` `e zwknn` puet`e vke uw j`lramcsprbf`ss`e2
Ae ob`v`rr` zame uw prbf`ss`e d`et`dr``rl i`t g`v`rkefa`rs e kce`i`rs2
T`gn` AF\-syst`i`e bel`rst`ue`e uw j`lramcsprbf ss`e2
T`gn` prbf`sstkpp`e vb`d`e wkkrl` tb` vbbr l` ngket `e w`gn` ea`t2
I`t j`ougp vke ``e j`lramcsprbf`s-kekgys` wbrl`e l`z` vrkd`e j`ketwbbrl. O`t
r`sugtkkt as aezafot ae uw j`lramcsprbf`ss`e, l` st`rn` `e zwknn` puet`e `e l`(be)ibd`gamno`l`e i`t j`tr`nnaed tbt @-jusae`ss. Lat bel`rl``g wbrlt ae obbclstun 3
v`rl`r uatd`w`rnt.
0.
Ve`go`al>
Cr`qu`eta`> Sbgg`lado`al>
Cg`xajagat`at>
Aecbrikta`>
Fbetkft.
L` aerafotaed vke uw j`lramcsprbf`ss`e j`pkkgt vbbr ``e drbbt l``g bc uw j`lramc db`l
pr`st``rt `e bc l` ngket kg lke ea`t t`vr`l`e as. Pat bel`rzb`n jgamnt lkt ngket`e aejusae`ss-tb-jusae`ss ikrnt`e `rd v``g wkkrl` o`fot`e kke l` oa`rvbbr d`eb`il`
fustbi`r s`rvaf`-ksp`ft`e e l` pr`stkta`s vke uw j`lramcsprbf`ss`e.
Drbbt
Fustbi`r V`rvaf`
J`gked
vbgd`es
l` ngket
Ng`ae
V`rvaf` Aikd` XrbluftBv`rad Xrams Xrbf`s
Caduur ;
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek :0 vke 03
Lkkrekkst ja`lt @-jusae`ss bbn l` ibd`gamno`al bi uw aet`re` j`lramcsprbf`ss`e kc t`
st`ii`e bp l` j`lramcsprbf`ss`e vke uw g`v`rkefa`rs `e kce`i`rs. L`z` kcst`iiaed
wbrlt bbn w`g n`t`eaet`drkta` d`eb`il.
Pat lav`rs` prkntamnaipg`i`etkta`s jgamnt lkt n`t`eaet`drkta` l` vbgd`el` vbbrl`g`e
nke ja`l`e=
S`rgkdaed vke aet`drkg` vbbrrkl`e lbbr j`t`r` j`sturaed>
S`rdrbt`e vke aet`drkg` lbbrgbbptaml lbbr cg`xajagat`at bp l` muast` puet`e t`
fr`r`e jam g`v`rkefa`rs>
S`rj`t`raed vke l` fustbi`r s`rvaf`, i`t eki` l` j`trbuwjkkro`al e r`kfta`taml>
S`rnbrtaed vke l` taml vbbr gkef`raed vke ea`uw` bc d`wamzadl` prbluft`e (tai`-
tb-ikrn`t)>
Nbst`ev`rgkdaed lbbr o`t v`riaml`e vke lujj`g w`rn kgs v`rpknn`e, bipknn`e `elujj`g` nwkgat`atsfbetrbg`s>
Z`lufta` vke kssbrtai`etsvkrakta`s lbbr ngketw`es`e j`t`r kc t` st`ii`e bp
ibd`gamno`l`e vke tb`g`v`rkefa`rs.
L` prkntasfo` ibd`gamno`l`e vke @-jusae`ss zame lke bbn tkgramn, i`t eki` bp o`td`ja`l vke o`t v`rj`t`r`e vke l` fustbi`r s`rvaf` `e o`t aet`dr`r`e vke prbf`sn`t`es.
L` ibd`gamno`l`e vke @-jusae`ss wbrl`e ae o`t nbrt kked`stapt kke l` okel tw``kekgys`ibl`gg`e=
S`rnbbpkekgys`-ibl`g>
Tkkrl`n`t`ekekgys`-ibl`g.
3.:
S`rnbbpkekgys`-ibl`g
L` prkntasfo` ibd`gamno`l`e vke @-jusae`ss wbrl`e ekl`r tb`d`gafot kke l` okel vke
bel`rstkkel kekgys`ibl`g. L` zkn`gamn` okel`gaed`e zame lkkrae bel`rv`rl``gl ae lra`drb`p`e aet`rkfta`s tuss`e j`lramc `e ngket t` w`t`e= pr`-skg`s, skg`s `e kct`r-skg`s. Ae kg
l`z` cks`e vke o`t v`rnbbpprbf`s nke l` aez`t vke AF\ `e @-jusae`ss v`g`ibd`gamno`l`e ja`l`e.
Caduur ;0= S`rnbbpkekgys`-ibl`g.
Xr`-skg`s Vkg`s Kct`r-skg`s
Ikekd`i`et & Brdkeaskta`
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek :4 vke 03
Ikekd`i`etaecbrikta` Begae` aezafot ae kgg` j`lramcsd`d`v`es, begae` kekgys`(tr`elo`rn`eeaed, wokt-ac saiugkta`). Ve`gg`r` e j`t`r`
j`sguatvbriaed.
Xrkntasfo` ibd`gamno`l`e ae l` pr`-skg`s cks`
Xr`-skg`s Ibd`gamno`l`e `e vbbrl`g`e
Ikrntbel`rzb`n
Mbaet-l`sade `e `edae``raed
Sartu`g` prbluftsobws
Ikrn`taed
Klv`rt`r`e
Xrbibt`e
Aecbri`r`e
Fbiiueaf`r`e
Begae` aecbrikta`jrbee`e rkklpg`d`e, g`ftrbeasfo``equt`s uatvb`r`e. Ve`gg`r, db`lnbp`r e lb`gd`rafot`r.
S`rj`t`raed betw`rp `e prblufta` ae ``e z``r vrb`d`
cks` lbbr vartu`g` ski`ew`rnaed. Iael`r p`rsbbegamn`
v`rpgkktsaed`e, nbst`ej`spkraed e tamlwaest (ibelakg`:< uurs j`lramv`e).
Begae` t`st`e vke fbef`pt`e, nbpp`g`e vke prbibta` e
v`rnbbp, v`rj`t`raed`e kkejr`ed`e ae l` betw`rpcks`.
S`rst`rn`e ngket`ejaelaed.
Ve`g ea`uw` ikrnt`e bp`e`e ae fbijaekta` i`t se`gg`
c``ljkfn e vkgukta`. Db`lnbp` try-buts ibd`gamn,`ccafaet` ikrntj`w`rnaed,
Begae` (bp ikkt) klv`rt`r`e, xtrk klv`rt`eta`i`laui,
drbbt j`r`an. Db`lnbp`r, d`rafot`r (bp ikkt) `e
cg`xaj`g`r.
Xrbibta` vke prbluftfktkgbdus begae` bc vak fl-rbi,nbpp`gaed vke begae` prbibta` kke begae` v`rnbbp.
@cc`fta`v` t`foea`n`e ibd`gamn vbbr ngket`ejaelaed
(KarIag`s .l.). Begae` prbibt`e nbpp`g`e kke cysa`n
v`rnbp`e.
Begae` aecbri`r`e (`ikag), ;-bp-; r`gkta`s, nbpp`g`evke sp`faca`n` aecbrikta` kke trkeskfta`s. \amlwaest,
db`lnbp`r (iael`r pkpa`r `e v`rz`elaed), iael`r
p`rsbbegamn` v`rpgkktsaed`e, v`rst`rn`e ngket`ejaelaed.
Aet`rkfta`c fbiiueaf`r`e lbbr val`bfbec r`efaed ej``glt`g`cbea`, ;-bp-; r`gkta`s, iael`r p`rsbbegamn`v`rpgkktsaed`e, tamlwaest e nbst`ej`spkraed
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek :? vke 03
Xrkntasfo` ibd`gamno`l`e ae l` skg`s cks`
Vkg`s Ibd`gamno`l`e `e vbbrl`g`e
Bccr`r`e
Sbbrrkl`e aeza`e
Xgkee`e
Z`s`rv`r`e
V`g`ft`r`e (zb`n`e `ev`rd`gamn`e)
Aenbp`e/J`st`gg`e
Bel`rokel`g`e
S`rnbp`e
J`tkg`e
@g`ftrbeasfo j`zbrd`e
Aet`rkfta`c bccr`r`e, begae` pramsj`r`n eaed`e, nbpp`g`e
kke v`rnbbp. Ve`gg`r, j`t`r` s`g`fta`ibd`gamno`l`e,cg`xaj`g`r, nbst`ej`spkraed (iael`r kliaeastrkta`,
pkpa`r e v`rz`elaed).
Begae` rkklpg`d`e, d`nbpp`gl kke j`st`gg`e. \amlwaest,
vbbrnbit vbbr ea`ts raml`e, fbefurr`eta`vbbrl``g vbbr
nbpgbp`rs, jksas vbbr v`rtrbuw`esr`gkta`, betgkst`e
aenbbpkcl`gaed (aet`re) `e v`rnbbpkcl`gaed (`xt`re).
Begae` pgkee`e e kcst`ii`e vke tkn`e. D`ikn,fbicbrt, j`t`r` e se`gg`r` kcst`iiaed vke tkn`e,
pgkee`e as ibd`gamn lbbr i``rl`r` p`rsbe`e vkeuatv`rsfoagg`el` gbfkta`s bed`kfot taml e pgkkts.
Al`i kgs jam pgkee`e. J`t`r` n`uz`ibd`gamno`l`e,
iael`r p`rsbbegamn` v`rpgkktsaed`e eblad.
Begae` prbluft`e e pramz`e v`rd`gamn`e, ngket`e begae`gkt`e fbiiueaf`r`e i`t l`snuelad`e (val`b-
fbec`r`efaed). Iael`r r`astaml `e r`asnbst`e, tamlwaestlbbr j`t`r` j`sguatvbriaed.
Begae` zb`n`e vke g`v`rkefa`rs, begae` j`st`gg`e, nkssk-sfkeeaed, @LA, aenbbpfbijaekta` vbri`e. \amlwaest,
iael`r aenbp`rs, iael`r kliaeastrkta`, iael`r nbst`e,drbt`r kkejbl g`v`rkefa`rs, v`rst`rn`ebel`rokel`gaedspbsata`.
Begae` ngketd`rafot bel`rokel`g`e (fbiiueaf`r`e).Z`n`eaed obul`e i`t sp`faca`n` w`es`e ngket i.j.v.
lktkjks`ikekd`i`et `e fustbiazktabe.
D`kutbiktas``rl v`rnbp`e vak Aet`re`t, Fkggf`et`r bc
Sbaf` Z`spbes. I``r ibd`gamno`l`e vbbr v`rnbbp bp
ikkt, ccafa`et`r, iael`r nbst`e, xtrk v`rnbbpnkekkg.
D`kutbiktas``rl (begae`) j`tkg`e. I``rl`r` j`tkgaeds-
ibd`gamno`l`e, v`agad e ccafaet se`gg`r` aefkssb.
@g`ftrbeasfo` lastrajuta`, ngket stuurt l` lastrajuta` kke.Ve`gg`r, db`lnbp`r e cg`xaj`g`r, taml- e gbfkta`-bekcoken`gamn.
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek :1 vke 03
S`rz`n`r`e Begae` v`rz`n`r`e, nke lar`ft d`fbijae``rl wbrl`e
i`t l` trkeskfta`. @xtrk s`rvaf`, xtrk aenbist`e,ikktw`rn, iael`r pkpa`r (trkespbrt).
Xrkntasfo` ibd`gamno`l`e ae l` kct`r-skg`s cks`
Kct`r-skg`s Ibd`gamno`l`e `e vbbrl`g`e
Fbesui`r`e
Dkrketa` `e bel`robul
Vtbraed`e v`ro`gp`e
V`rvaf` v`rg`e`e
Ekzbrd
O`gpl`sn
D`jruanskkewamzaed
Cysa`n j`zbrd`e
Z`tbure`r`e
Begae` fbesui`r`e vke la`est`e. Ve`gg`r `e db`lnbp`r,
bekcoken`gamn vke taml e pgkkts, iael`r v`rpgkktsaed`e(trkespbrt).
Begae` aezafot ae ikfoae`pr`stkta`s e stbraed`e, begae`
pgkee`e vke bel`robul, begae` aezkd` `e lastrajuta` vke
vbbrwkkrl`e `e vbbrsforact`e. Ve`gg`r, j`t`r pgkejkkr,iael`r cysa`n` v`rpgkktsaed`e, j`t`r r`gkta`j`o``r.
Begae` stbraed`e v`ro`gp`e. Ve`gg`r, lar`ft r`pkr`r`e
bed`kfot taml e pgkkts (:< uurs s`rvaf`).
Lbfui`et`e ikag`e, prb-kfta`c klvas`r`e e
kkeja`laed`e lb`e e.k.v. `rl`r` trkeskfta`s, kftu`g`
aecbrikta` tb`stur`e. J`t`r` s`rvaf`.
Begae` lakdebs`, pr`v`eta`c okel`g`e, aet`dr`r`e ae`g`ftrbeasfo` prbluft`e e la`est`e. \amlwaest,
nbst`ej`spkraed.
Begae` aestrufta`s, aet`dr`r`e ae ladatkg` prbluft`e e
la`est`e, Cr`qu`etgy Ksn`l [u`stabes (CK[), betgkst`ev`rnbbpkcl`gaed.
@g`ftrbeasfo prbluf`r`e e lastraju`r`e vke
lbfui`et`e, aet`dr`r`e ae o`t ladatkg` prbluft. Ve`gg`r`e db`lnbp`r (d``e lrunnbst`e `e v`rz`elnbst`e).
Begae` ikn`e vke kcsprkn`e, ngket stuurt l` lastrajuta`
kke, j`zbrd`e bp kcrb`p. J`t`r` pgkeeaed e s`rvaf`
(vbbrnbit vbbr ea`ts raml`e e wkfot`e).
Begae` r`tbure`r`e vke g`ftrbeasfo` prbluft`e.@`evbulad, se`g, taml- e gbfkta`-bekcoken`gamn (:< uurss`rvaf`).
Cysa`n r`tbure`r`e vke prbluft`e. J`t`r pgkejkkr lbbro`t begae` ikn`e vke kcsprkn`e.
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek 68 vke 03
Ppdrkl`e
@vkgu`r`e
D`jruan`rsdrb`p`e
@g`ftrbeasfo` lastrajuta` vke prbluft`e (zbkgs sbctwkr`).
D``e/iael`r v`rpgkktsaed`e, stkt`-bc-to`-krt.
Begae` c``ljkfn kgs aeput vbbr pr`-skg`s `e
v`rj`t`raedsprbf`ss`e, begae` ngkfot`ejur`ku. G`r`el`brdkeaskta`.
Begae` d`jruan`rsdrb`p e, jksas vbbr mbaet-l`sade.S`rst`rn`e ngketr`gkta`, j`vbrl`r`e n`eeasuatwass`gaed,
aeput vbbr ikrn`taed, pr`-skg`s kftavat`at`e `e
v`rj`t`raedsprbf`ss`e.
3.6
Tkkrl`n`t`ekekgys`-ibl`g
L` prkntasfo` ibd`gamno`l`e vke @-jusae`ss wbrl`e ekl`r tb`d`gafot kke l` okel vke
bel`rstkkel kekgys`ibl`g.
Caduur ;3= Tkkrl`n`t`ekekgys`-ibl`g.
Ae lat ibl`g wbrl`e kgg` zkn`gamn` okel`gaed`e d`za`e kgs ``e n`t`e vke kftavat`at`e
la` tbt lb`g o`jj`e bi tb`d`vb`dl` wkkrl` t` fr`r`e vbbr l` ngket. Jam kg l`z`
bp``evbgd`el` kftavat`at`e nke l` aez`t vke AF\ `e @-jusae`ss v`g` ibd`gamno`l`eja`l`e vbbr=
O`t v`riael`r`e vke l` nbst`e p`r kftavat`at, wkt g`alt tbt ``e gkd`r` nbstprams vkel` d`g`v`rl` prbluft`e bc la`est`e>
O`t v`robd`e vke l` wkkrl` p`r kftavat`at, wkt g`alt tbt ``e obd`r` tb`d`vb`dl`wkkrl` vbbr l` ngket vke l` uat`ael`gamn` prbluft`e bc la`est`e>
O`t j`t`r gkt`e kkesguat`e vke l` kftavat`at`e bp `gnkkr, wkt nke g`al`e tbt zbw`g
gkd`r` nbst`e kgs ``e obd`r` tb`d`vb`dl` wkkrl`.
Aedkkel`
gbdasta`n
J`w`rnaed Patdkkel`
gbdasta`n
Ikrn`taed
`e
S`rnbbp
V`rvaf`
Ikekd`i`et & Brdkeaskta`
Ouike r`sburf` ikekd`i`et
\`foebgbda`-betwann`gaed (Z&L)
S`rw`rvaed (Aenbbp)
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek 6: vke 03
J`t`r bel`rst`ueaed juat`ela`esti`l`w`rn`rs lbbr ibja`g` kkesguataed bp FZI-
syst``i, t`g`w`rn`e, val`bfbec`r`efaed `e aevb`raed vke sp`faca`n` drbupwkr`cueftabekgat`at>
Xujgasoaed be l`ikel= prblufta`, lastrajuta` `e j`tkg`e vke d`lrunt` bc d`praet`
lbfui`et`e bp jksas vke l` lkklw`rn`gamn` vrkkd uat l` ikrnt. I`t kel`r`wbbrl`e 'must-ae-tai`' `e zbel`r vbbrrkkl w`rn`e.
V`rvaf`Kgg` kftavat`at`e la` v`rjkel obul`e i`t l` la`estv`rg`eaed bi l` wkkrl` vke ``eprbluft bc la`est vbbr l` ngket t` v`robd`e.
@en`g` ibd`gamno`l e=
@g`ftrbeasfo` lastrajuta` vke ea`uw` okelg`alaed`e, vbbrwkkrl`e, s`rvaf`
ikeukgs, tf.>
Begae` o`gpl`sn i`t rkklpg`d`e vke Cr`qu`etgy Ksn`l [u`stabes (CK[) vak
Aet`re`t>
Kutbiktasfo v`rstur`e vke `g`ftrbeasfo` ea`uwsjra`v`e vak `ikag i`t kftu`g`
aecbrikta` e kkeja`laed`e bp ikkt ekkr kkeg`alaed vke `rl`r` trkeskfta`s.
S`rw`rvaed (Aenbbp)O`t aenbp`e vke kgg` db`l`r`e `e la`est`e vbbr o`t uatvb`r`e vke praikar`
kftavat`at`e, jamvbbrj``gl prbluftfbipbe`et`e, drbelstbcc`e, trkespbrt-fkpkfat`at `eouasv`staed.
@en`g` ibd`gamno`l e=
@g`ftrbeasfo` ikrntpgkkts vbbr o`t aenbp`e vke prbluft`e `e la`est`e (`-
prbfur`i`et)>
Aet`drkta` i`t o`t gbdasta`n` syst``i (TCI, @ZX) i`t o`t syst``i vke l`
tb`g`v`rkefa`r (suppgy fokae ikekd`i`et)>
Begae` rkklpg`d`e vke prbluftfktkgbda vke g`v`rkefa`rs bp Aet`re`t bc fl-rbi i`t
ibd`gamno`l`e vbbr prbluft- e pramsv`rd`gamnaed e lar`ft g`ftrbeasfo j`st`gg`e.
\`fobgbda` betwann`gaed (Z&L)Bel`rzb`n `e betwann`gaed (Z&L). O`t v`rw`rv`e `e uatjbuw`e vke n`eeas,prbf`lur`s `e t`foebgbda`e la` eblad zame vbbr l` praikar` prbf`ss`e.
@en`g` ibd`gamno`l e=
Aetrke`t vbbr se`g `e ``evbulad tb`dken`gamn ikn`e vke l` kkew`zad` n`eeas>
Zkklpg`d`e vke `xt`re` aecbrikta`jrbee`e (betw`rpaecbrikta`, lktkjken`e,
ikt`rakg`e, bftrbba-aecbrikta`, prblufta`i`tobl`e, t`foeasfo` bc w`t`e-sfokpp`gamn` gat`rktuur) bp Aet`re`t>
Begae` t`st`e vke fbef`pt`e bp kcstkel= gkkt uw ngket gac` vak Aet`re`t za`e ob`
zame prbluft `r uat dkkt za`e, zafo dkkt d`lrkd`e.
Ouike Z`sburf` Ikekd`i`etO`t v`rnramd`e, aeour`e, bpg`al`e, ibtav`r`e `e j`gbe`e vke vkst` `e cg`xaj`g`
w`rne`i`rs vke ``e brdkeaskta`.
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@en`g` ibd`gamno`l e=
X`rsbe``gsw rvaed vak `e begae` vkfktur`jken bp Aet`re`t>
Zkklpg`d`e vke `xp`rtas`jken, p`rsbe``gsokeljb`n, KZJB-rafotgame`e,
okeljb`n e, w`rnvbbrsforact`e, ur`er`dastrkta`, za`nt`-r`dastrkta`, tf vak `e
Aetrke`t.
Ikekd`i`et & Brdkeaskta`Kgd`i``e ikekd`i`et, jb`nobulaed `e caekefag` fbetrbg`, cksfagatkar` la`est `e kgg`
kel`r` s`fuelkar` prbf`ss`e la` o`t cueftabe`r`e vke l` wkkrl`n`t`e kgs d`o``gbel`rst`ue`e.
@en`g` ibd`gamno`l e=
Begae` aezafot ae kgg` j`lramcsd`d`v`es i`t j`ougp vke ``e lktkwkr`obus` e
begae` kekgys` (tr`elo`rn`eeaed, wokt-ac saiugkta`)>
Aezafot vak Aet`re`t ae betwann`gaed e, tr`els, bv`ro`als-ikktr`d`g`e, jrkefo`-
aecbrikta`, aecbrikta` bv`r fbefurr`et`e, sujsala`s, tf.
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4
@-JPVAE@VV AIXKF\
4.;
Aeg`alaed
L` aipkft vke @-jusae`ss bp uw brdkeaskta` as st`rn kcoken`gamn vke o`t sbbrttb`pkssaed. @r as wkt lat j`tr`ct ``e lual`gamn v`rsfoag tuss`e l` aipkft vke @-jusae`ss
vbbr jusae`ss-tb-jusae`ss (J:J) `e vbbr jusae`ss-tb-fbesui`r (J:F).
Ae o`t kgd`i``e j`t`n`et @-jusae`ss vbbr uw brdkeaskta` lkt u ae kgg` bpzafot`e
se`gg`r `e cg`xaj`g`r ib`t nuee`e r`kd`r`e. J`lramv`e la` vak Aet`re`t j`st`gg`e wagg`ejaee`e `en`g` lkd`e d`g`v`rl nramd`e (e`xt lky l`gav`ry). Fbesui`et`e la` vak `ikag
``e vrkkd st`gg`e wagg`e jaee`e `en`g` ur`e ``e j`vr`lad`el ketwbbrl nramd`e.
4.:
Jusae`ss-tb-jusae`ss (J:J)
Ae o`t kgd`i``e n`ei`rn`e jusae`ss-tb-jusae`ss (J:J) tb`pkssaed`e zafo lbbr gkd`vbgui`s i`t ``e obd` wkkrl` p`r trkeskfta` `e ``e drbt` aipkft bp uw
j`lramcsprbf`ss`e.
Pw jusae`sspkrte`rs zame ebrikkg d`sprbn`e j`n`el `e u nuet vkkn vbbrtjbuw`e bpl` t`foea`n `e `xp`rtas` la` u bpd`lkke o``ct i`t @LA. P nuet uw @-jusae`ss
tb`pkssaed stkp vbbr stkp betwann`g`e `e uatjr`al`e, j`daee`el jam jamvbbrj``gl l`
j`gkedramnst` ngket`e e prbluft`e.
Jam jusae`ss-tb-jusae`ss tb`pkssaed`e as i`t eki` vke j`gked=
Al`etacafkta` `e kuto`etafkta` vke l` ngket>
Aet`drkta` vke Aet`re`tsat` i`t jkfnbccaf`-syst`i`e zbkgs r`gkta`j`o``r, caekefag`
kliaeastrkta`, vbbrrkklj`o``r e brl`rv`rw`rnaed>
J`tkgaedswamz` (i`t tb`tsaed nr`la`twkkrlado`al vbbrkc e ckftur`raed kfot`rkc)>
N`uz` vbbr o`t prbluftkssbrtai`et begae`>
Ve`go`al e j`trbuwjkkro`al vke g`v`raed (gbdasta`n` aipgafkta`s).
4.6 Jusae`ss-tb-fbesui`r (J:F)
N`ei`rn`el vbbr jusae`ss-tb-fbesui`r (J:F) tb`pkssaed`e as o`t r`gkta`c drbt`
kketkg trkeskfta`s i`t ``e gkd` wkkrl` p`r trkeskfta`. @`e se`gg` `e `ccafaet`v`rw`rnaed vke l`z` trkeskfta`s as vke frufakkg j`gked.
@`e kel`r j`gkedramn n`ei`rn as lkt uw ngket`e bv`rkg vkelkke nuee`e nbi`e, zbw`g
jam u uat l` juurt kgs uat kel`r` r`dabs `e z`gcs uat o`t juat`egkel. Lat st`gt drbt` `as`e
kke o`t betw`rp vke uw Aet`re`tsat` `e o``ct drbt` fbes`qu`eta`s vbbr l` lastrajuta`vke l` j`st`gl` prbluft`e.
Aela`e u juat`egkels` ikrnt`e wagt j`tr`l`e vak Aet`re`t lke nuet u t` ikn`e nramd`ei`t aipbrt/`xpbrt-w`td`vaed, tkra`v`e, beto`ccaed`e, i``rl`r` tkg`e `e vkgutks.
D`nbpp`gl kke `v`etu`g` lastrajuta`ib`agamno`l`e ikknt lat w`r`glwaml` v`rnbbp vkecysa`n` prbluf`et`e vak Aet`re`t iael`r aet`r`ssket vbbr ng`ae`r` brdkeaskta`s.
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Lkkrekkst zugt u struftur``g aespkeeaed ib`t`e v`rrafot`e bi fbesui`et`e jgamv`el
ekkr uw Aet`re`tsat` t` tr`nn`e. Aet`re`t ib`t lke bbn aet`drkkg bel`rl``g uat t` ikn`e
vke uw ikrn`taedj g`al.
Jam jusae`ss-tb-fbefui`r tb`pkssaed`e as i`t eki` vke j`gked=
Gkkdlr`ip`gado`al e kketr`nn`gamno`al vke uw Aet`re`tsat`>
D`jruansvra`el`gamno`al e j`la`eaedsd`ikn vke uw Aet`re`tsat`>
Bel`rn`ee`e vke fugtuurv`rsfoagg`e bel`r uw ngket`e>
J`n`elo`al vke uw brdkeaskta`, i`rn`e `e Aet`re`tsat`>
Aet`drkta` vke Aet`re`tsat` i`t jkfnbccaf`-syst`i`e zbkgs r`gkta`j`o``r, caekefag`
kliaeastrkta`, vbbrrkklj`o``r e brl`rv`rw`rnaed>
I``rl`r` j`tkgaedsibd`gamno l`e (kcd`st`il bp gbnkg` satukta`)>
G`v`raedsvbbrwkkrl`e (r`dabekkg, ektabekkg, aet`rektabekkg)>
J`v`agadaed (v`rsg`ut`gaed) e pravkfy>
Ve`go`al e j`trbuwjkkro`al vke g`v`raed (gbdasta`n` aipgafkta`s).
4.
Ea`uw` prbluft/ikrnt fbijaekta`s, ea`uw`/i``rl`r` v`rnbbpnkekg`e> :< uurs j`lramc.
AF\-aerafotaed
Betwann`gaed, aipg`i`etkta`, j`o``r e bel`robul @-jusae`ss tb`pkssaed>
Aet`drkta` vke crbetbccaf - i`t jkfnbccaf`-syst`i`e>
Vtr`ed` `as`e kke j`sfoanjkkro`al, j`trbuwjkkro`al, j`v`agadaed `e p`rcbrikef`
vke AF\-syst`i`e.
J`lramcsprbf`ss`e
O`raerafot`e j`lramcsprbf`ss`e, `v`etu``g n`t`eaet`drkta`>
Iugta-fokee`g v`rnbbp, lastrajuta` e fbiiueafkta`>
S`rse`ggaed e cg`xajagas`raed vke j`lramcsprbf`ss`e.
I`es & fugtuur
Fugtuurbisgkd> vke cuefta`d`rafot ekkr ngketd`rafot>
Bpg`al`e vke jusae`ss- `e AF\-i`l`w`rn`rs>
Aevb`raed vke ea`uw` w`rnwamz`e `e prbf`lur`s.
4.0
Gbdasta`n` aipkft
L` aevb`raed vke @-jusae`ss nke drbt` fbes`qu`eta`s o`jj`e vbbr l` vbbrrkklnbst`e,
j`o``rsnbst`e `e trkespbrtnbst`e.
J`stkkel prbluft Ea`uw prbluft
Oualad`
ikrnt
Ea`uw`
ikrnt
Caduur ;?= @-jusae`ss nke d`vbgd`e o`jj`e vbbr l` gbdasta`n.
Ikrntp`e`trkta`=
+ lkgaed r`gkta`v` nbst`e
+ j`t`r` s`rvaf` ibd`gamn
- ikrntv`rzkladaed
Ikrntbetwann`gaed=- i``r vbbrrkkl
- i``r trkespbrtnbst`e
+ g`v`rkd`
Xrbluftuatjr`alaed=- i``r vbbrrkl`e
- i``r j`o``rsnbst`e
+ fbipg`t`r kkejbl
Lav`rsacafkta`=+ i``r vbbrrkkl
+ i``r j`o``rsnbst`e
+ i``r trkespbrtnbst`e
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4.3
Iugta Fokee`g aipkft
Aevb`raed vke @-jusae`ss j`t`n`et vkkn bbn l` aetrblufta` vke ``e ea`uw v`rnbbp-,
lastrajuta`- `e fbiiueafkta`nkekkg. @r as lke sprkn` vke iugta fokee`g bilkt uwngket d`jruan nke ikn`e vke v`rsfoagg`el` nkekg`e zbkgs (ibja`g) aet`re`t, t`g`cbbe,
gbn`t, pbst, ckx `e `ikag.
J`gkedramn uatdkedspuet oa`rjam as lkt l` ngket l` n`uz` vke o`t nkekkg j`pkkgt
(keytai`, keywo`r`, keyobw). Skeuat s`rvaf`-bbdpuet as o`t bbn j`gkedramn lkt kgg`nkekg`e d`et`dr``rl wbrl`e zblkt uw i`l`w`rn`rs kgtaml bv`r ``e fbipg``t up-tb-
lkt` ngketj``gl j`sfoann`e.
L` kked`jbl`e prbluft`e, la`est`e `e fbiiueafkta`jbblsfokpp`e ib`t`e bp o`tj`tr`cc`el` nkekkg kked`pkst zame zbw`g quk vbri kgs aeobul. Bel`rsfo`al`elv`ribd`e as oa`rjam ``e j`gkedramn` fbefurr`eta`ckftbr. Jam l` n`uz` vbbr ``e
sp`faca`n nkekkg ib`t u v`rl`r r`n`eaed obul`e i`t l` fbefurr`eta` ae o`t j`tr`cc`el`nkekkg e l` fbefurr`eta` tuss`e l` v`rsfoagg`el` nkekg`e bel`rgaed.
S`rl`r as o`t j`gkedramn lkt u ``e muast` kcw`daed ikknt ae l` obbdt` vke l`
aev`st`raed`e ae l` v`rsfoagg`el` nkekg`e. Sbbrnbi`e ib`t wbrl`e lkt u v``gaev`st``rt ae ``e nkekkg lkt uat`ael`gamn ikkr w`aead jamlrkkdt bilkt uw j`gkedramnst`
ngket`e o`t j`tr`cc`el` nkekkg ikkr ibelm`sikkt j`eutt`e.
@en`g` vbbrl`g`e vke iugta fokee`g=
Obd`r` biz`t lbbr kkejbr`e vke ea`uw` ikrnt`e `e lb`gdrb`p`e>
J`stkkel` ngket`e (vak l` bul` nkekg`e) v`rvr``il`e ea`t vke o`t j`lramc>
I``r n`uz`ibd`gamno`l`e vbbr l` ngket (v`rdrbt`e s`rvaf`)>
Vtkpsd`wamz` aetrblufta` ibd`gamn, stkpsd`wams rvkraed bplb`e>
I``r ibd`gamno`l`e tbt o`t v`rdkr`e vke ngketaecbrikta`.
@en`g` ekl`g`e vke iugta fokee`g= Obd`r` nbst`e lbbr d`jruan vke i``rl`r` v`rnbbpnkekg`e>
Nkekkgfbecgaft`e (nkeeajkgaskta` tuss`e nkekg`e)>
\`d`ew`rnaed vke o`t tuss`enkekkg (aet`ri`lakar pkrtam`e).
Caduur ;1= L` ? ksp`ft`e vke Iugta-Fokee`ggaed.
Fbet`et
Fbip`tatabe Fr`ktavaty
Fustbi`r
Fokee`gFbipkey
Fbet`xt
Fbetrajutabe
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?
\AMLVXKL
L` @-strHt`dy kkepkn as `r bp d`jks``rl bi ae 3 w`n`e ``e o`gl`r` @-jusae`ss
strkt`da` t` betwann`g`e. O`t tamlspkl za`t `r ae obbclgame`e kgs vbgdt uat=
T@@N ;= Vtkrt bel`rzb n=
Vki`est`gg`e prbm`ftdrb p>
Skstst`gg`e lb`gst`ggaed`e, r`sugtkt`e, sfbp` e w`rnwamz`>
Nafnbcc jam``enbist.
Z`sugtkkt= pgke vke kkepkn vbbr nbi el` 0 w`n`e, d`zki`egamn` vasa`.
T@@N := Kekgys` oualad` satukta`=
J`lramcsstrkt`da`-kekgys`>
Ngketr`gkta`-kekgys`>
J`lramcsprbf`ss`e-kekgys`>
Brdkeaskta`-kekgys`.
Z`sugtkkt= aezafot ae st`rn`, zwknn` puet e, nkes`e `e j lr`adaed`e.
T@@N 6= @-jusae`ss tb`pkssaedskekgys`=
S`rnbbpkekgys`>
Tkkrl`n`t`ekekgys`>
J`st prkftaf`s bel`rzb`n>
Jrkaestbri s`ssa`s.
Z`sugtkkt= v`rsfoagg`el` ibd`gamn` @-jusae`ss-tb`pkssaed`e.
T@@N
Fbet`xtu`g` okkgjkkro`al>
Caekefag` okkgjkkro`al>
Brdkeasktbrasfo` okkgjkkro`al.
Z`sugtkkt= aezafot ae okkgjkkro`al vke ibd`gamn` @-jusae`s-tb pkssaed`e.
T@@N 0= @-jusae`ss aipkftkekgys`=
Brdkeasktbrasfo` aipkft>
Gbdasta`n` aipkft>
Iugta Fokee`g aipkft.
Z`sugtkkt= aezafot ae brdkeasktbrasfo`, gbdasta`n` `e iugta fokee`g aipkft.
T@@N 3= Kcrbel`e bel`rzb`n
Cbriug`r e @-jusae`ss strkt`da`>
Xr`s`etkta` vke j`vaelaed`e e aelr`sugtkkt.
Z`sugtkkt= fbefr t` @-jusae`ss strkt`da` `e ``rst` @-jusae`ss-tb`pkssaed.
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1
SZKD@EGAMV\@E
1.;
J`lramcstrkt`da`-kekgys`
Ikrnt
T`gn` kgd`i`e` betwann`gaed`e sp`g`e ``e rbg (bv`ro`al, `fbebiasfo, fugtur``g,
l`ibdrkcasfo, t`foebgbdasfo)2
Ob` as l` jrkefo` d`struftur``rl, ob` gadd`e l` v`robulaed`e tuss`e g`v`rkefa`rs,
ngket`e, fbefurr`et`e e o`t j`lramc2
T`gn` sp`faca`n` betwann`gaed`e sp`g`e zafo kc ae l` jrkefo`2
Tkt zame l` tr`els ae l` ikrnt2
Tkt zame l` j`gkedramnst` suff`sckftbr e ae l` ikrnt (prams, nwkgat`at, s`rvaf`)2
Tkt zame l` j`gkedramnst` lastrajuta`nkekg`e e v`etu`g` kgt`rekta`v`e2
Tkt as l` waestd`v`elo al vke l` ikrnt e l``gikrnt`e2
Tkt as l` drbbtt` `e drb`a vke l` ikrnt `e l``gikrnt`e2
Tkt as l` aevgb`l vke Aet`re`t bp l` jrkefo`, g`v`rkefa`rs e kce`i`rs2
Ae ob`v`rr` wbrlt Aet`re`t kg d`jruant ae l` jrkefo`, lbbr fbefurr`et`e,
g`v`rkefa`rs e kce`i`rs2 @e bp w`gn` wamz` (aecbrikta`, aet`rkfta`, trkeskfta`)2
J`lramc
Tkt as l` j`lramcsvasa` `e iassa`2
Tkt zame l` n`refbip`t`eta`s (wkkr as o`t j`lramc `fot db`l ae)2
Tkt as l` j`lramcsstrkt`da`2
Tkt zame l` prbluft/ikrnt fbijaekta`s2
Tkt as l` fbefurr`eta`strkt`da`2=
pbsatabe`raed (lacc`r`etakta`, cbfus, gkkdst` nbst`e)
rafotaed (ikrntbetwann`gaed, -p`e`trkta`, lav`rsacafkta`, betwann`gaed)
wamz` (aet`re` betwann`gaed, kggaketa`s, pkrte`rsoaps, kfquasata`)
Ob` dkkt o`t j`lramc bi i`t zame lastrajuta`nkekg`e2
T`gn` nkekg`e wbrl`e d`jruant (nketbbr, juat`ela`est, fkggf`et`r, aet`re`t)2 Tkkrvbbr wbrl`e w`gn` nkekg`e d`jruant (ktt`el`r`e, braet`r`e, aecbri`r`e,
klvas`r`e, trkeskfta`)2
T`gn` nkekg`e zame lbiaeket2
T`gn` i`lakiall`g`e wbrl`e p`r nkekkg aed`z`t (t`g`cbbe, vbaf`-r`spbes,
ckx, pbst, lar`ft ikrn`taed, lasn`tt`, ikag, ckf`-tb-ckf`).
]ame l`z` bel`rgaed d`gaent2 Tbrl`e l`z` aet`ri`lakkg aed`z`t2
Tkt as o`t l`nnaeds% vke l` aed`z`tt` i`lakiall`g`e vbbr l` lb`gdrb`p2
]ame `r dkt`e t` fbestkt`r`e quk pbt`eta`2
Tbrl`e aeebvkta`v` e rasafbvbgg` nkekg`e aed`z`t2
Ob` dkkt o`t j`lramc bi i`t ea`uw` t`foebgbda` (tr`els`tt`r / tr`elvbgd`r)2
Ob` dkkt o`t j`lramc bi i`t zame ikrn`taed e jrkelaed2
Ob` st`rn as l` pbsata` t`e bpzafot` vke g`v`rkefa`rs e kce`i`rs2 Tkt zame l` st`rn` `e zwknn` puet`e vke o`t j`lramc2
Tkt vbbr sbbrt ngket`e wag o`t j`lramc2
Ob` za`e l` ngket`e o`t j`lramc2
Tkkrbp j`rust o`t fbefurr`eta`vbbrl``g vke o`t j`lramc2
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Vokr` bc iael (aikdb)>
Ikrntpbsatabe`raed> J`lramcskftavat`at`e>
Xrbluft- e la`est`ekkejbl (jr``lt` / la`pt`)>
Caekefag` nrkfot>
\`foebgbdy lrav`e (tr`els`tt`rs).
Nuee`e zam aed`l``gl wbrl`e ae strkt`dasfo` drb`p`e bp jksas vke n`ei`rn`e2
Ta` zame pbt`etag` tb`tr`l`rs tbt l` ikrnt2 T`gn` tb`tr`laedsjkrra`r`s zame r2
]ame r j`lr`adaed`e ae l` vbri vke ea`uw` tb`tr`l`rs bc sujstatuut prbluft`e2
Tkt zame l` st`rn` e zwknn` puet`e vke l` (st`rnst`) fbefurr`et`e2
Tkt as o`t aikdb ae l` ikrnt vke l` (st`rnst`) fbefurr`et`e2
Tkt as o`t lb`g vke l` (st`rnst`) fbefurr`et`e2
Tkt lb`e l` (st`rnst`) fbefurr`et`e i`t Aet`re`t2
Tkt as l` aevgb`l vke Aet`re`t bp l` fbefurr`eta`pbsata`2
Xrbluft`e
T`gn` prbluftdrb`p`e vb`rt o`t j`lramc2
Tkt zame l` j`gkedramnst` prbluftdrb`p e2
Ob` drbbt as o`t prbluftkssbrtai`et vke a`l`r` prbluftdrb`p2
Tkt vbbr sbbrt prbluft`e j`tr`ct o`t=
cysa`n bc g`ftrbeasfo>
oado bc gbw-aevbgv`i`et>
j`l`rc`gamn bc ea`t j`l`rc`gamn>
w`g/ea`t trkespbrt``rjkkr>
w`g/ea`t klva`sd`vb gad>
w`g/d``e p`rsbbegamn fbetkft>
w`g/ea`t d`stkelkkrlas `rl.
T`gn` prbluft`e g`e`e zafo vbbr g`ftrbeasfo` v`rnbbp e lastrajuta`2
Tkt as l` iutkta`drkkl e l` bigbbpse`go`al vke l` prbluftdrb`p`e2
Ob` nbi`e ea`uw` prbluft`e tbt stkel2
T`gn` prbluftaecbrikta` as vbbr wa` aet`r`ssket2
Tkt zame l` st`rn` `e zwknn` puet`e vke l` prbluftdrb`p`e2
T`gn` sp`faca`n` as`e st`gg`e ngket`e kke l` prbluft`e2
G`v`rkefa`rs
Ob` as o`t g`v`rkefa`rsj`stkel bpd`jbuwl2
Ob` st`rn as l` pbsata` vke o`t j`lramc t`e bpzafot` vke l` g`v`rkefa`rs2
Ta` zame l` drbbtst` g`v`rkefa`rs2
Tkt zame l` st`rn` e zwknn` puet`e vke l` g`v`rkefa`rs2 Ob` restad e cr`qu`et zame l` prbjg`i`e i`t g`v`rkefa`rs2
T`gn` j`ob`ct`e vke o`t j`lramc wbrl`e ea`t v`rvugl2
T`gn` j`ob`ct`e vke l` g`v`rkefa`rs wbrl`e ea`t v`rvugl2
Ob` zame l` g`v`rkefa`rsaet`rkfta`s d`brdkeas``rl2
Ob` stkkt o`t i`t o`t Aet`re`t-d`jruan bel`r l` g`v`rkefa`rs2
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek fkso fbws)
% ngket`e i`t pbt`eta` (ngket`e bi t` gkt`e drb`a`e> stkrs)
% ikrdaekg` ngket`e (ea`ts kke lb`e> qu`stabe ikrns)
% sg`fot` ngket`e (kcjbuw`e r`gkta`> lbds)
Ob` st`rn as l` pbsata` vke o`t j`lramc t`e bpzafot` vke l` ngket`e2
Tkkrbi na`z`e ngket`e vbbr `e j`pkkgl prbluft bc la`est2
T`gn` `g`i`et`e vke o`t prbluft bc l` s`rvaf` wkkrl`r`e zam o`t i``st2
T`gn` aecbrikta` st`gt l` ngket bp prams2
Ob` za`t o`t aecbrikta`prbca`g r uat e v`rsfoagt lat p`r ngkets`di`et2
T`gn` as`e st`gg`e ngket`e t`e kkeza`e vke l` fustbi`r s`rvaf` ksp`ft`e2
J`trbuwjkkro`al>
Ve`go`al>
Cr`qu`eta`>
Sbgg`lado`al>
Cg`xajagat`at>
Aecbrikta`>
Fbetkft.
Tkt zame l` lb`g`e vke l` ngket`e2 Tkt wagg`e zam `ad`egamn nbp`e2
T`gn` v`rkel`raed`e tr`l`e r bp ae l` ngketibta`v e2 ]ame l` ngket`e t`vr`l`e2 Tkkr zbu a`ts v`rj`t`rl nuee`e wbrl`e2
Tkkrbi zame ngket`e bet`vr`l e2 Tkkrbi v`rkel`r`e zam vke g`v`rkefa`r2
Ob` `restad `e cr`qu`et zame l` prbjg`i`e vke ngket`e2
Ob` trbuw zame l` ngket`e2 Ob` drbbt as o`t ngketv`rgbbp2
T`gn` ngketj`ob`ct`e wbrl`e ea`t v`rvugl2
Ob` zame l` ngketfbetkft`e d`brdkeas``rl (pr`-skg`s / skg`s / kct`r-skg`s)2
Ob` stkkt o`t i`t o`t Aet`re`t-d`jruan bel`r l` ngket`e2
Tkt v`rwkfot`e l` ngket`e bp lat d`ja`l vke o`t j`lramc2
1.6
J`lramcsprbf`s-kekgys`
Ob` zame l` j`lramcsprbf`ss`e `e wkkrl`n`t`e d`brdkeas``rl= s`rvaf`, ekzbrd,v`rnbbp, ikrn`taed, lastrajuta`, prblufta`, w`rnvbbrj`r alaed, aenbbp2
Lbbr w`gn` AF\-syst`i`e wbrl`e l` v`rsfoagg`el` prbf`sstkpp`e bel`rst`uel2
Ae ob`v`rr` wbrl`e j`lramcsprbf`ss`e bel`rst`uel lbbr=
J`lramcsaecbrikta`syst`i`e2
Vtkelkkrl sbctwkr`pknn`tt`e2
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Gkkdlr`ip`gado`al>
Kkesguat`el jam to`iks e tr`els vke lb`gdrb`p>
Ikrntj`ekl raed (lar`ft ikrn`taed)>
Ib`agamn nbpa``rjkkr>
Xky-bcc bbn oket``rjkkr ae waen`g `e kel`r` v`rnbbpnkekg`e.
Ae ob`v`rr` kff`pt`r`e (pbt`etag`) ngket`e l` vbbrd`st`gl` @-jusae`ss bpgbssaed2
Ae ob`v`rr` nuee`e (pbt`etag`) ngket`e d`jruan ikn`e vke l` @-jusae`ss
bpgbssaed (ladatkg fbip`t`ef )2
As o`t j`lramc `e/bc i`rnst`rn d`eb`d bi l` @-jusae`ss bpgbssaed kgg``e t`r`kgas`r`e2
As o`t v`rstkelad bi kkesguataed t` zb`n`e jam kel`r`e (pkrte`rs, pgktcbri`e,
ikggs, fbiiueata`s)2
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S`robdaed vke aenbist`e> Aiikt`rag` jkt`e.
S`rgkdaed vke nbst`e (i`t eki` fbbrlaekta`- `e fbiiueafkta`nbst`e)
S`rvkedaed vke cysa`n` jam``enbist`e>
S`rvkedaed vke t`g`cbbev`rn` r>
S`rvkedaed vke sforact`gamn` lbfui`etkta`>
S`rvkedaed vke ckxv`rn``r>
S`rvkedaed vke pbstv`rn``r>
S`rvked`e vke bv`rad` ea`t-d`stkelkkrlas``rl` aecbrikta`-uatwass`gaed>
S`rse`ggaed vke bp`rktabe`g` w`rnzkkio`l`e>
S`r``evbuladaed vke d`d`v`esuatwass`gaed (aet`re/`xt`re)>
S`r``evbuladaed vke prbf`lur`s>
S`r``evbuladaed vke kcst`iiaed (aet`re/`xt`re)>
S`r``evbuladaed vke fbipg`x` j`sguatvbriaed>
S`rgkdaed vke zb`nnbst`e>
S`rgkdaed vke aecbrikta`nbst`e>
S`rgkdaed vke bel`rokel`gaedsnbst`e>
S`rgkdaed vke j`sguatvbriaedsnbst`e
S`rgkdaed vke fbetrbg`nbst`e>
S`rgkdaed vke o`rst`gnbst`e.
S`robdaed vke aenbist`e
S`robdaed vke biz`t lbbr j`tr`l`e vke ea`uw` ikrnt`e>
S`robdaed vke biz`t lbbr v`rnbbp vak i``rl`r` lastrajuta`nkekg`e>
S`robdaed vke biz`t lbbr v`rnbbp bp ikkt (;-bp-;)>
S`robdaed vke biz`t lbbr iael`r ngketv`rgbbp>
S`rse`gg`e vke kff`ptkta` vke ea`uw` prbluft`e e la`est`e.
Aiikt`ra`g` jkt`e
Betwann`g`e vke ea`uw` n`eeas e o`t l`g`e vke n`eeas>
Vtaiug`r`e vke ea`uw` fr`ktavat`at e o`t d`jruan`e vke j`stkkel` fr`ktavat`at>
Betwann`g`e vke ea`uw` r`gkta`s (aet`re/`xt`re) `e o`t d`jruan`e vke j`stkkel`
r`gkta`s.
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Aelbrk Ikekd`i`etklva`s :888 Xkdaek
Vup`ra`ur prbluftkkejbl>
Pea`n` prbluftfbijaekta`s>
Jr`l` prbluftgame>
\`foeasfo` sup`rabrat`at>
J`t`r` s`rvaf`=
Ngketd`rafotd`o`al> \b`d`vb`dl` s`rvaf`>
D`et`dr``rl` s`rvaf`>
I``rl`r` lastrajuta`nkekg`e.
Xrbluftlacc`r etakta` nke tb`d`pkst wbrl`e bp `e l``g vke o`t=
Xrbluftkssbrtai`et (vkra`ty jks`l)>
Ngket`ej`stkel (e``ls jks`l)>
Lastrajuta`nkekkg (kff`ss jks`l).
Gkd` nbst`e@`e gkd` nbst`e strkt`da` as ibd`gamn lbbr=
Xrbluft/la`est zbel`r crkem`> @`evbulad prbluftbetw`rp>
Db`lnbp` drbelstbcc`e>
Gkd` lastrajuta`nbst`e>
Gkd` krj`alsnbst`e>
Bv`ro`alssujsala`s>
Gkd` gbfkta`nbst`e>
Aeebvkta`v` kutbiktas`raed>
Gkd` bv`ro`klsnbst`e>
Vfokkgvbbrl`g`e>
@rvkraedsfurv`.
Cbfus@`e cbfusstrkt`da` as ibd`gamn bp=
Xrbluft(kssbrtai`et)>
Ikrnts`di`et (eafo`-ikrnt)>
D`bdrkcasfo d`ja`l.
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Aelbrk Ikekd`i`etklva`s :888 Xkdaek jktfodrbbtt`s e brl`rob`v``go`l`e.
Aecbrikta`-aet`rckf`> @LA-stkelkkrls, sbctwkr`stkelkkrls, prbluftfbl`raed,
prbluft lktk aet`rfoked`.
Vkg`sJ`trbuwjkkro`al=
G`v`raed bp o`t tb`d`z`dl` tamlstap e pgkkts ae tb`d`z`dl` ob`v``go`al. Fbrr`fto`al, d``e cbut`e ae g`v`raed`e bc lbfui`et`e.
J`sfoanjkkro`al=
Ve`go`al vke g`v`raed.
G`v`rcr`qu`eta`.
Ibd`gamno`al vke spb`lg`v`raed.
Aecbrikta`=
S`rw`rnaed `e t`rudi`glaed vke brl`rs `e pgkeeaed`e.
S`rz`elj`rafot.
\rkfnaed e trkfaed ae o`t lastrajuta`trkm`ft.
Kkesguataed fbl`syst`i`e e kutbiktasfo` lktk-kfquasata` jam betvkedt.
Cg`xajagat`at=
Ibd`gamn` pgkewamzadaed`e e spb`lbrl rs.
Tamzadaed e kkepkssaed prbluftvkraket`e.
Sbgui`cg`xajagat`at.
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Kjbee`r`e bp `ikag-ea`uwsjra`v`e>
L``ge`i`e kke lasfussa`-drb`p`e, aet`r`st-drbups bp Aet`re`t.
Z`spbestamlD`iall`gl` taml la` ``e brdkeaskta` eblad o``ct bi t` r`kd`r`e bp vrkd`e vke juat`e.
Nke v`rj`t`rl wbrl`e lbbr=
@g`ftrbeasfo` lastrajuta` vke aecbrikta` e prbluft`e>
Kutbiktasfo rbut`r`e vke l` vrkkd ekkr l` muast` p`rsbbe (TCI)>
D`jruan vke `ikag vbbr ketwbbrl`e>
Xujgaf`r`e vke aecbrikta` (CK[) bp Aet`re`t, Aetrke`t bc @xtrke`t>
S`rspr`al`e vke p`rsj`rafot`e .l. bp l` Aet`re`tsat` e vak ikag.
\ai` tb ikrn`t (\ai` tb fbesui`r)As l` taml la` ``e j`lramc eblad o``ct bi ``e ea`uw prbluft bc la`et t` betwann`g`e `e
kke t` ja`l`e kke l` ikrnt. Nke v`rj`t`rl wbrl`e lbbr=
Sartu`g` ski`ew`rnaed (mbaet l`sade) ae `e z``r vrb`d` cks` vke betw`rp e
prblufta`>
S`rj`t`raed`e kkejr`ed`e ae l` betw`rpcks` l.i.v. begae` t`st`e vke fbef`pt`e
`e nbpp`g`e vke prbibta` `e v`rnbbp.
C``ljkfntai`D`iall`gl` taml la` o`t nbst vbbrlkt l` brdkeaskta`s r`kfta`s nramdt uat l` ikrnt. Nke
v`j`t`rl wbrl`e lbbr=
Sbgd`e vke betwann gaed`e ae l` ikrnt `e `v`etu`g` w`l`rv rnbp`rs vak Aet`re`t
`e `ikag.
\ai` tb kfff`ptkef`As l` taml la` ``e j`lramc eblad o``ct bi ``e ea`uw prbluft bc la`et d`kff`pt``rl t`nramd`e lbbr l` ikrnt. Nke v`rj`t`rl wbrl`e lbbr=
J`tr`nn`e vke ngket`e jam o`t betw`rp, l` prblufta` `e l` ikrntaetrblufta` lbbro`t kkedkke vke aet`rkfta`v` ngketr`gkta`s vak Aet`re`t.
Bp`eaedstaml`eL` taml`e wkkrbp l` brdkeaskta` j`r`anjkkr `e j`sfoanjkkr as vbbr ngket`e `e kel`r`pkrtam`e. Nke v`rj`t`rl wbrl`e lbbr=
J`lramcsprbf`ss`e tb`dken`gamn ikn`e vak Aet`re`t e ikag.
LbbrgbbptamlL` ob`v``go`al taml la` ``e prbluft bc la`et d`iall`gl eblad o``ct bi l`
wkkrl`n`t`e t` lbbrgbp`e vke aenbbp tbt kke l` kcg`v`raed jam l` ngket. Nke v`rj`t`rl
wbrl`e lbbr=
J`lramcsprbf`ss`e tb`dken`gamn ikn`e vak Aet`re`t, Aetrke`t e @xtrke`t.
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T`rntaml`eL` w`rntaml`e vke i`l`w`rn`rs vke l` brdkeaskta`. Nke v`rj`t`rl wbrl`e lbbr=
\`g`w`rn`e, val`bfbec`r`efaed, Aetrke`t, drbupwkr`-kppgafkta`s>
D`bdrkcasfo` kcstkelAs l` tkstjkr`, cysa`n` vbri vke kcstkel. Nke v`riael`rl wbrl`e lbbr=
D`jruan vke Aet`re`t kgs v`rnbbpnkekkg e ikag>
@g`ftrbeasfo` lastrajuta` vke prbluft`e e aecbrikta`.
Xsyfobgbdasfo` kcstkel\uss`e i`l`w`rn`rs bel`rgaed, tuss`e drb`p`e bel`rgaed, tuss`e brdkeaskta` `e
ngket`e, tf. Nke v`rng`ael wbrl`e lbbr=
Kkedkke vke aet`esa`v`, aet`rkfta`v` r`gkta`s i.j.v. Aet`re`t, Aetrke`t e @xtrke`t>
D`jruan vke iugtai`lak `e val`bfbec`r`efaed>
S`rgkd`e vke fbiiueafkta`lr`ip`gs lbbr keytai`, keyobw, keypgkf`.
Fbipg`xat`at
Vki`est`gs`g vke ob`v``go`al, lav`rsat`at `e ski`eoked tuss`e l` `g`i`et`e. Nke aekgd`i`e` zae v`riael`rl wbrl`e lbbr tb`pkssaed vke AF\ `e Aet`re`t-t`foebgbda`.
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;8.3
Aetrke`t
@en`g` prkntasfo` tb`pkssaedsibd`gamno`l`e vke ``e aetrke`t=
Aecbrikta`la`est`e
Okeljb`n`e
\`g`cbbejb`n
Vib`g`ejb`n
Vtkelkkrl lbfui`et`e
Ouasstamgdals
Xrbluftbv`rzafot
Xramsbv`rzafot
N`eeasbv`rzafot
N`eeasjken
G`ssbe g`kre`l
Cr`qu`etgy Ksn`l [u`stabes
Nketae`i`eu
Ea`uws
S`rmkkrlkd`ebv`rzafot
G`ks`-kutb-bv`rzafot
J`lramcs- e p`rsbe` gsr`d`gaed`e
Ngket`ebv`rzafot
Fbetkftla`est`e
@ikag
Lasfussa`drb`p`e
O`gpl`sn
Jajgabto``nla`est
Al``ecbrui
Bel`re`iaedsrkkl
Xrbm`ftbel`rst`ueaed
\rkeskfta`la`est`e
J`st`ggamst
Sknketa`lkd`e
Xkrn``rpgkkts`e
La`estr`asjur`ku
Fkrpbbgrbbst`r
Vbggafatkta`ibd`gamno`l`e
Fbijaekta`la`est`e
F`etrkg` kd`elk F`etrkg` r`sburf`-pbbg
F`etrkg` ur`er`dastrkta`
Tbrncgbw-la`est`e
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Sbbrl`g`e
@`evbul
Cg`xajagat`at
\b`dken`gamno`al
Vtruftur`raed Aecbrikta` bp ikkt
Fbrlaekta`
Jaelaed
Gkd` aev`st`raed`e
Nbst`ej`spkraed
Xrbluftavat`atsstamdaed
Obbd r`el`i`et
Xbt`etag` rasafbs
S`agado`alsrasafbs
\amlv`rspaggaed
Fbecgaft`e
Lbbljgb`l`e
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;8.4
@xtrke`t
@en`g` prkntasfo` tb`pkssaedsibd`gamno`l`e vke ``e xtrke`t=
Aecbrikta`la`est`e
Sbbrrkklpbsata`
Xrbluftsp`facafkta`s
Gbdasta`n` aecbrikta` (trkfnaed kel trkfaed)
Fbetkftla`est`e
Kd`el`raedssyst``i
Betwann`gsyst``i (mbaet l`v`gbpi`et)
\rkeskfta`la`est`e
J`st`gla`est
Fkpkfat`atsv`rl`gaed
@`e `xtrke`t o``ct ae o`t kgd`i``e l`z`gcl` vbbrl`g`e `e pbt`etag` rasafbs kgs ``eaetrke`t.
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;8.?
@ikag
@en`g` prkntasfo` tb`pkssaed`e vke ikag=
Ea`uwsjra`cNgket`e r`d`giktad bp l` obbdt` obul`e vke l` gkktst` (kgd`i`e`) betwann`gaed`e,
o`t v`rst`rn`e vke o`t aikdb vke o`t j`lramc `e o`t v`rdrbt`e vke l` jaelaed i`t l`ngket.
Ea`uwsi`glaedNgket`e ktt`el`r`e bp o`t kgg`rgkktst` ea`uws lkt d`rkklpg``dl nke wbrl`e bp l`Aet`re`tsat`. L`en kke klva`z`e, prbluftaecbrikta`, prbluftkkeja`laed`e `e kgg`rg`a
kel`r` aecbrikta`.
O`raee`raedss`rvaf`Ngket`e kutbiktasfo o`raee`r`e kke j`gkedramn` d`j`urt`eass`e `e tamlstapp`e. L`enkke o`t kcgbp`e vke dkrketa`t`riame`e, wamzadaed`e ae j`gkstaedw`td`vaed, ebblzkkn
vke (o`r)n`uraed`e, `tf.
T`gnbi j`rafotNgket`e j`lken`e vbbr zame j`zb`n kke uw Aet`re`tsat` `e staiug`r`e vke ``e
o`rokgaedsj`zb`n.
Ktt`eta`Ngket`ejaelaed v`rdrbt`e lbbr jamvbbrj``gl o`t v`rstur`e vke `g`ftrbeasfo`
(drkcasfo ) kesafotnkkrt`e, val`bs, sp`faca`n` aecbrikta`, tf.
Bel`rzb`nPatvb`r`e vke nwketatkta`c ikrntbel`rzb`n bel`r uw ngket`e `e/bc j`zb`n`rs vke uww`jsat`. Lbbrlkt l` r`kfta`s ladatkkg jaee`enbi`e as l` v`rw`rnaed uatst`n`el t`
kutbiktas`r`e.
Ea`uws- `e lasfussa`drb p`eAest`gg`e vke ea`uws- `e lasfussa`drb`p`e wkkrkke ngket`e `e j`zb`n`rs vke uw
w`jsat` nuee`e l``ge`i`e.
Sbbrl`g`eL` vbbrl`g`e vke o`t d`jruan vke ikag zame ae o`t kgd`i``e=
Db`lnbbp>
Ve`g>
Z`gkta`c ``evbulad>
Bej`p`rnt kketkg d`klr`ss``rl e>
Z`l`gamn j`trbuwjkkr>
J`sfoanjkkro`al (:< uur p`r lkd).
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8/6/2019 E-Book E-Strategy ontwikkelen van een succesvolle internetstrategie
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
Aelbrk Ikekd`i`etklva`s :888 Xkdaek 00 vke 03
;8.1
@-Jusae`ss ibeatbr
L` @-Jusae`ss ibeatbr j`stkkt uat :8 st`ggaed`e ae wagg`n`urad` vbgdbrl`. Ob` i``r
st`ggaed`e vke tb`pkssaed zame, ob` i``r vbbrl``g j`okkgl nke wbrl`e i`t`g`ftrbeasfo zkn`elb`e.
;. Tam w`rn`e eu vbbrkg r`dabekkg, ikkr wagg`e bes kcz`td`ja`l v`rdrbt`e.
:. Tam wagg`e bez` biz`t v`robd`e lbbr vak i``rl`r` v`rnbbpnkekg`e bez`
prbluft`e bp l` ikrnt t` jr ed`e.
6. L` nbst`e vke bez` r`fgki`fkipkde`s e`i`e tb` t`rwamg l` r`sugtkt`e lkkrvke
kce`i`e.
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@-VtrHt`dy - Nkes`e ae o`t aet`re`ttamlp`rn
;?.Tam wagg`e l` ski`ew`rnaed `e aecbrikta`-uatwass`gaed i`t bez` tb`g`v`rkefa`rs
aet`esav`r`e, l` j`lramcsprbf`ss`e j`t`r bp `gnkkr kcst`ii`e `e lkkri`` l`
aenbbp- `e vbbrrkklnbst`e v`rgkd`e.
;1.
Bez` juat`ela`esti`l`w`rn`rs ib`t`e taml`es oue w`rn se`g bv`r up-tb-lkt`
aecbrikta` nuee`e j`sfoann`e.
:8.Tam wagg`e nbst`e j`spkr`e lbbr t`g`w`rn`e.
****