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Presented by: Dalip Singh pal JIMI2015A/12

Mentor:Dr. Rekha Attri

ABOUT

HCCBPL is the largest bottling partner of The Coca-Cola Company in India. It is a part of The Coca-Cola Company’s Bottling

Investments Group (BIG) and responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company

Market share of 48.6 percent. The global market was estimated at 341.6 billion U.S. dollars.

Organisation structure

Project Assigned

“OPERATION KHOJ”“KIRANA HUNTING ON THE JOB”

Horizontal expansion of the company in Vadodara market.

To identifying, targeting, interacting, convincing & certifying the targeted retailers

Major Learnings

• How to open GCC code• Green and Red score • Role of market developers• Active listening and never do false promises• Daily reporting• Always respect your seniors

suggestions

• Do Timely interaction • Increase the number of Market Developers• Improve the service Quality• Do not discriminate• Employee welfare and motivation• Company should more effectively handle visi cooler

complaints• Surprise visits to ensure whether MD’s are working

or not