Avans

37
#SOCIETY30 RONALD VAN DEN HOFF

description

Guest lecture Avans Hogeschool on trends, society30 and entrepreneurship. Utrecht, The Netherlands. August 2012.

Transcript of Avans

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#SOCIETY30

RONALD VAN DEN HOFF

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ZOMBIE CASINOCAPITALISM

….Erik Molenaar, voorzitter van de Raad van de Sociale Woningcorporatie:

¨Wij zijn allen Erik Staal veel dank verschuldigd voor wat Vestia in de loop der jaren door zijn inspirerende leiding heeft bereikt. Wij hebben respect voor het feit dat hij mede in het belang van Vestia is terug getreden.”

€ 2,5 BILLION

€ 1 BILLION

NICK LEESON6,5 YEARS IN JAIL

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6.000.000.000

ZOMBIE STRUGGLE

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“ANYBODY THINKING WE COME OUT

OF THIS RECESSION AND GET BACK

TO BUSINESS AS USUAL

IS DEEPLY MISTAKEN.”

Don Tapscott

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before 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DIGITAL-INFORMATION

SOCIETY

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CLASH

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BUZZ

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ZOMBIE BLOOPERS

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ZOMBIE BLOOPERS

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SIMPLE, SMART, SHARING & SUSTAINABLE

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Visual: Marco Derksen, Upstream.

“FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.

Organizations

Stakeholders

1.0 2.0 3.0

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CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

ZP

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VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

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DATA:REAL TIME

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VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

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COLLABORATIVE

(CON) (PRO)

SUMPTION:

TEAM BUY

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COLLABORATIVE

(CON) (PRO)

SUMPTION

data by

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TRENDS

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

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3RD SPACE

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3RD SPACE

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VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

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TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES “Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

MONEY

+ TIME

+ ATTENTION

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THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

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VIRTUAL LAYER OF

KNOWLEDGE & TALENTS

3RD SPACE

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PHYSICAL MEETING ROOM

&

VIRTUAL MEETING ROOM

3RD SPACECOLLABORATIONSOFTWARE

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TAICHI

SHARE THEABUNDANCE:

MAX STRATEGY

BOOKPRESENTATIONS

NETWORKEVENTS

TRY OUTSESSIONS

RESERVATION-PMS-3RD SPACESOFTWARE

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0 2 4 6 8

“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”

SURVEY UVA UNIVERSITYN=104 LIKERT SCALE

“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

BUZZ

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V

V

V

V

V

V

V

V

V

VV

VV

M

VV

THE S2M MESHCONTENT AGREGATION & CURATION

V

V

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

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SALES

MARKETING

PR MANAGER

RESERVATIONS

WEBMASTER

PURCHASING

F&B MANAGER

HR MANAGER

TRUST AGENT

TEAMBUILDER

RELEVANCE ANALYST

ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN

BARRIER FIGHTER

CONTENT CURATOR

NETWORK FACILITATOR

CLOUD SERVICE BROKER

3RD SPACE

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INNOVATION HAS OPPONENTS

NARROW MINDED AND NAÏVE

PEOPLE NOT REALIZING WHAT THEY OPPOSE

WAS ONCE UPON A TIME INNOVATIVE

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TIPS&TRICKS

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ALL

YOU &YOUR STAKEHOLDERS

DO,

TELL,

WRITE,

OR SHOW

IS PART OF THE

BRAND EXPERIENCE

YOU ARE

NO LONGER

THE OWNER

OF YOUR

BRAND

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PERSONALBRANDING

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“BE TRUE TO YOURSELF”

“BE WHAT YOU SAY YOU ARE TO OTHERS”

Joseph Pine

AUTHENTICITY

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LIFETIMELEARNING

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TAICHI

SUCCES

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STAKEHOLDERS

EMPLOYEES

NETWORK COLLABORATION

BUSINESS PROCES BRAND