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Transcript of 522° w0{ ú+Æ Å ª Ù åinbound-jp.info/wp-content/uploads/2016/06/7da68f... · ¾>8 UNWTO...
1
21
WTTC 23 2
6.3 GDP
2.8% 9.1%
1-1 38 11
1-2 23 2.8
38 3.7
Benchmarking Travel & Tourism’s economic impact against other sectors 24 4 WTTC Travel & Tourism ECONOMIC IMPACT 2016 WORLD WTTC
0
2,000
4,000
6,000
8,000
10,000
12,000
22 23 24 25 26 27 28 38( )
2
(UNWTO) 22 9.4
32 14 42 18
12 22
42 2.6 1-3
UNWTO Tourism Highlights 2016 Edition p.14
27 24.8
15.8 4.6
1.0 3.5 1-4
1-5
14.1
1-6
27 16
3
1 2 5 1-7
2015 22
JNTO UNWTO Tourism Highlights, 2016 Edition
27 1
8 25 80
1-8
22
15.8
(63.5%)4.6
(18.5%)
1.0
(4.0%)
3.5
(14.1%)
632
613 611
632 629 626
623 618
614 609
605 20,435
19,737
19,421
19,895 19,814
19,688 19,597
19,477
19,353 19,232
19,102
18,000
18,500
19,000
19,500
20,000
20,500
21,000
500
540
580
620
H22 H23 H24 H25 H26 H27 H28 H29 H30 H31 H32(
( )
( )
4
25 23.6
48.8 5.3% 24.9
GDP 5.2% 419 6.5% 4.3
+ 5.1% 1-1
UNWTO
27
5
14 2
15 7 18 12
19 1 21
6
20 1
1 10
22 6
7
26 9 11
5
26 12
KPI2
26
KPI PDCA 3
1 24 12
2 Key Performance Indicator /
3 Plan Do Check Action
6
2,000
28 3
3
1. 2.
3.
1-11
3
32 4,000 42 6,000 32
8 42 15
7
1-12
1-13
* 40
11
2
*
*
8
3
1-14
p.15
9
10
55 227,234 22 181,169 30
20 1-15
55 102,017 22 79,145
1 2
3
1-3
10
102,017 100,533 99,555 100,838 94,799 85,542 79,175
1,905 1,634 1,593 1,359 1,146 1,139 1,099
1,356 1,194 1,203 1,056 933 963 932
2,968 2,547 2,171 1,634 1,195 962 818
3,334 3,480 2,668 2,023 1,586 559 418
13,180 11,698 11,501 12,596 11,744 8,917 7,133
11,928 11,018 11,174 10,911 9,917 7,997 7,257
835 820 750 764 681 522 480
… … … … 801 648
6,118
… … … … 17,356 14,552
3,251 3,433 3,610 3,515 3,000 2,468 2,128
… … … … … 1,109
… … … … … 1,999
… … … … 5,878 5,533
… … … … … 3,347
… … … … 3,571 3,386
… … … … 8,362 9,610
… … … … 1,047 551
… … … … … 5,301
4,295 4,282 4,318 4,517 4,199 3,985 3,927
14 97 273 396 57 2,324 3,761
4,873 4,181 3,764 2,993 2,341 2,101 1,917
28,442 26,196 25,343 25,530 23,247 17,473 14,808
68,688 70,059 70,175 71,919 69,154 63,644 58,689
4.8 4.2 3.8 3.0 2.5 2.5 2.4
27.9 26.1 25.5 25.3 24.5 20.4 18.7
67.3 69.7 70.5 71.3 72.9 74.4 74.1
21
211
163 1.3
254 131
18 2.1 1-16,20 1-4
211 1,300
1,900
2.3 1-16,17
1-4
11
22 7 p.6
22 3
1-16 p.7
21
22 7 p.7
12
19 3
2
19 3
2
2000
4
4 8
28 pp.219-247
13
10
14
19 3
27 10
5
23
6 DMO 3
5
6
15
2
7
8
7 9 62 2 8
16
3
2
9
55
7
27
27
1,000
200
9
17
11 470
23 11
23
3 10
11 23
27 304
27 59 100
26
10
4,762
2,983
4,256
2,813
2,041
3,038
1,975
931
1,209
13 9
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
4,500
5,000
H7
H8
H9
H1
0
H1
1
H1
2
H1
3
H1
4
H1
5
H1
6
H1
7
H1
8
H1
9
H2
0
H2
1
H2
2
H2
3
H2
4
H2
5
H2
6
H2
7(
)
( )
3,151
2,055
2,995
2,203
1,591
2,369
973
456 620
9 7
0
500
1,000
1,500
2,000
2,500
3,000
3,500
H7
H8
H9
H1
0
H1
1
H1
2
H1
3
H1
4
H1
5
H1
6
H1
7
H1
8
H1
9
H2
0
H2
1
H2
2
H2
3
H2
4
H2
5
H2
6
H2
7(
)
( )
1611
928
1261
610
455
669
1,003
475
590
4 3
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
H7
H8
H9
H1
0
H1
1
H1
2
H1
3
H1
4
H1
5
H1
6
H1
7
H1
8
H1
9
H2
0
H2
1
H2
2
H2
3
H2
4
H2
5
H2
6
H2
7(
)
( )
18
68.1 31.9
21
134 53 4
911
622
923
1,902
1,419
2,115
0
500
1,000
1,500
2,000
2,500
H7
H8
H9
H1
0
H1
1
H1
2
H1
3
H1
4
H1
5
H1
6
H1
7
H1
8
H1
9
H2
0
H2
1
H2
2
H2
3
H2
4
H2
5
H2
6
H2
7(
)
( )
1,349
536
626
673
0
200
400
600
800
1,000
1,200
1,400
1,600
H7
H8
H9
H1
0
H1
1
H1
2
H1
3
H1
4
H1
5
H1
6
H1
7
H1
8
H1
9
H2
0
H2
1
H2
2
H2
3
H2
4
H2
5
H2
6
H2
7(
)
( )
1 0
12
9
0
2
4
6
8
10
12
14
H7
H8
H9
H1
0
H1
1
H1
2
H1
3
H1
4
H1
5
H1
6
H1
7
H1
8
H1
9
H2
0
H2
1
H2
2
H2
3
H2
4
H2
5
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6
H2
7(
)
( )
19
17 27
3 5 9
9 17 8
9
4 10
1 2
3 5
17 27 4 9 11 2
4 9 2
10 1 11 12 2 4
8 9 10 2
-100
0
100
200
300
400
500
0
100
200
300
400
500
600
4 5 6 7 8 9 10 11 12 1 2 3
H27
( )
17
( )
( ) ( )
( )
-100
0
100
200
300
400
500
0
100
200
300
400
500
600
4 5 6 7 8 9 10 11 12 1 2 3
H27
( )
17
( )
( ) ( )
( )
-100
0
100
200
300
0
25
50
75
100
125
150
175
200
4 5 6 7 8 9 10 11 12 1 2 3
H27
( )17
( )
( ) ( )
( )-4.0
-3.0
-2.0
-1.0
0.0
1.0
2.0
3.0
4.0
0.0
1.0
2.0
3.0
4.0
4 5 6 7 8 9 10 11 12 1 2 3
H27
( )
17
( )
( ) ( )
( )
20
19 55,637 27 142,547
10 3 23 40,156
2-12
27
23 2-12
IC IC
IC IC IC IC 28 3
4
2-13
55,637
40,156
142,547
0
40,000
80,000
120,000
160,000
0
25,000
50,000
75,000
100,000
19 20 21 22 23 24 25 26 27( )
( ) ( )
21
23
27 5 28 10 2-14
12 25
9
2-15
23
24 24 63.7 27
68.5 2-16
2-14
21
29,627 8,956
2-1
211 163 254
1,300
1,900
2-17,18
2 2
5 3 3 4
2
2
22
5
10
641
3,054
7,299
29,881
11,291
21,402
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
0
5
10
15
20
25
30
23 24 25 26 27 H28( )
( ) ( )
781
719
471 529
461 478
297
370
0
200
400
600
800
12
13 14 15 16 17 18 H9 20 21 22 23 24 25
( )
637
677 680
685
3,400
2,799 2,627
2,510
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
610
620
630
640
650
660
670
680
690
24 25 26 27( )
( ) ( )
22
22 3 p.9
22 7 p.5
22 7 p.6
23
17 18
3
2000
24
27
27 10
24
NPO
25
2
24
25 4 1
MICE
MICE 2 23
35
DMO
NPO
17
1
10 DMO
5
3
27 4
11 2-20
11
26
NPO
DMO 28 5
2
27
27 4 6
28 1
8
28 11
13
22 4 27 4
27
28 11 11
27 6
28
DMO12
2-21 27 11 DMO 28 11
111 DMO
DMO NPO
28 5
2015 27 6
3 28 1 3
Super Fantastic KUSHIRO
12 Destination Management / Marketing Organization
JTB
29
8
32 1,000
2
20 9 15
23 3 11 26 9 27
28 4 14
2017 29
( )
( ) 32
32
2
ICT
13
30
3
9
2-22
(http://kankou.city.kushiro.hokkaido.jp/vision/)
31
PDCA
14-18 19
3,773
5,100
2,983
4,256
1,150
1,611
928
1,261
5
93 84
530 369
1,385
0
300
600
900
1,200
1,500
0
1,000
2,000
3,000
4,000
5,000
6,000
[ ]
[ ]
( )[ ]
( )[ ]
( )
32
33
18
2
34
35
29 10
19 3
1
3
14 9 ( 8)
36
TGDP Tourism Gross Domestic Product
1
37
3-1
2(1)
38
3-2
3-3
39
3
3 4-1
40
3
41
3 3 9
4-1
42
43
44
45
MICE Meeting, Incentive, Convention, Exhibition Event
5 6
18 7 27 1
46
Technical Visit 15
16
15
(JTB ) 16
(JNTO )
47
17
18
17
18
Biz
48
49
2
50
51
5
2
52
3
53
19
19
54
55
56
HP SNS20
21
20 (social networking service) Web
21 5
4JNTO
57
58
DMO
KPI PDCA
DMO
DMO
59
10
KPI PDCA plan do check
act
60
MOO
61
Wi-Fi
62
63
5-1
64
27 6 12
65
27 4
10
22
22
66
67
14
23
68
69
23
23
70
71
IC
72
73-74
75
76
6-1
p.11
77
29 10
29
32 4 33 35 3 36 38 3
3
32
DMO
PDCA 3
KPI PDCA
78
79
80
81
82
