27 januari 2011
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27 januari 2011
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27 januari 2011. Cloud Strategie Hoe leidt u uw organisatie een nieuw tijdperk in?. René van Haaster Sales Manager Online Services [email protected] Microsoft B.V. 5 th Generation of Information Technology. 2010+. Cloud. 2000s. SOA – Web Applications. 1990s. Web-presence. - PowerPoint PPT Presentation
Transcript of 27 januari 2011
27 januari 2011
Cloud StrategieHoe leidt u uw organisatie een nieuw tijdperk in?
René van HaasterSales Manager Online [email protected] B.V.
Mainframe
Client-Server
Web-presence
SOA – Web Applications
Cloud
5th Generation of Information Technology
1970s1980s1990s2000s2010+
software as a service
infrastructure as a service
platform as a service
SaaS PaaS IaaS
consume it migrate to itbuild on it
Microsoft Hybrid Platform
Software as
a Service(SaaS)
Platform as
a Service(PaaS)
Infrastructure as a
Service(IaaS)
Own Datacenter
Private Cloud PublicCloud
platformAppFabric
A Berkeley View of Cloud Computing
• The illusion of infinite computing resources available on demand
Scale
• The elimination of an up-front commitment by Cloud users
Commitment
• The ability to pay for use of computing resources on a short-term basis as needed
Pay for Use
Source: Above the Clouds: A Berkeley View of Cloud Computing
New aspects in Cloud Computing
Why Customers are Embracing the Cloud
“By 2012, 20% of businesses will own no IT assets.”
Gartner, Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond, January, 2010
“By 2012, 40% of enterprises will adopt a blend of cloud- and premises-based approaches to meet their UC needs”
Bob Hafner, Bern Elliot et al/GartnerDecember 3, 2009
KPMG Survey – Why Cloud
Balanced approach
Security concerns
Availability concerns
Performance concerns
Interoperability concerns
Hard to bring back in
Integration concerns
Lack of customizability
“Challenges/Issues”
Pay only for what you use
Easy to deploy
Monthly payments
Standard systems
Low IT staff, costs
Latest functionality
It’s the future
“Benefits”
Choice vs Choose
Source: http://www.slideshare.net/rdaniels14/running-your-business-in-the-cloud-presentation/
Private Cloud Preference
Private Cloud, Public CloudPu
blic
Clo
ud E
cono
mic
s
HPC/Batch
File Servers
Web
Packaged Biz Apps
Comm & Collab
Dev/Test
Custom Biz Apps
Source: Microsoft
Midsize Company Example
Usage
Com
put
e
Time
Average
Inactivity
Period
“On and Off “
On and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome
Com
put
e
Time
“Unpredictable Bursting“
Average Usage
Unexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases
Average Usage
Com
put
e
Time
“Growing Fast“
Successful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deployment
Com
put
e
Time
Average Usage
“Predictable Bursting“
Services with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity
Workload Patterns Optimal for Cloud
12:00 AM 1:54 AM 3:48 AM 5:42 AM 7:36 AM 9:30 AM11:24 AM 1:18 PM 3:12 PM 5:06 PM 7:00 PM 8:54 PM 10:48 PM
Japan Great Britain
BING SEARCHES – JAPAN VS. UK
Source: Microsoft
Demand Side Economies of ScaleTime of Day
Que
ry V
olum
e
• turbotax.com • taxcut.com• hrblock.com • taxact.com
Source: Alexa
~4x normal load(Holiday shopping)
~10x normal load(Tax season)
• target.com • walmart.com• toysrus.com • barnesandnoble.com
Jan 2009 Jan 2010 Jan 2009 Jan 2010Source: Alexa
Demand Side Economies of ScaleIndustry Variability
On Premise Hoster Private Cloud Public Cloud
“Packaged”Application
An application that I buy “off the
shelf” and run myself
“Home Built”Application
An application that I develop and
run myself
Heads in the Cloud, Feet on the GroundB
uild
vs.
Buy
Bui
ldB
uy
Hosted “Home Built”
An application that I develop
myself, but run at a hoster
Hosted “Packaged”
An application that I buy “off the shelf” and then run at a hoster
“Home Built”Private cloud
An application that I develop myself, that is hosted using
cloud services
“Packaged”Private cloud
An application that I buy “off the
shelf”, that is hosted using
cloud services
“Software as a Service”
A hosted application that I
buy from a vendor
“Platform as a Service”
A vendor hosted development and
runtime environment
On Premise Hoster Private Cloud Public Cloud
“Packaged”Application
“Home Built”Application
Big Pharmaceutical Example
Hosted “Home Built”
Hosted “Packaged”
“Home Built”Private cloud
“Packaged”Private cloud
“Software as a Service”
“Platform as a Service”
Clinical Trial
Molecule Research
HR System
CRM
ERP
“Too costly to run this myself, but I’ve made too many customizations”
On Premise Hoster Private Cloud Public Cloud
“Packaged”Application
“Home Built”Application
Big Pharmaceutical Example
Hosted “Home Built”
Hosted “Packaged”
“Home Built”Private cloud
“Packaged”Private cloud
“Software as a Service”
“Platform as a Service”
Clinical Trial
Molecule Research
HR System
CRM
ERP
“CRM and Email are commodity services – They have no customizations, and it’s cheaper for someone else to run these”
On Premise Hoster Private Cloud Public Cloud
“Packaged”Application
“Home Built”Application
Big Pharmaceutical Example
Hosted “Home Built”
Hosted “Packaged”
“Home Built”Private cloud
“Packaged”Private cloud
“Software as a Service”
“Platform as a Service”
Clinical Trial
Molecule Research
CRM
ERP
HR System
“I wish I had access to cheaper compute and storage when I need it”
On Premise Hoster Private Cloud Public Cloud
“Packaged”Application
“Home Built”Application
Big Pharmaceutical Example
Hosted “Home Built”
Hosted “Packaged”
“Home Built”Private cloud
“Packaged”Private cloud
“Software as a Service”
“Platform as a Service”
Clinical Trial
Molecule Research
CRM
ERP
HR System
“THIS is where I want to spend my IT resources – I’m going to double down on this application!”
